Is Waschmaschine profitable to sell on Amazon Germany?

Flapen scores Waschmaschine 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €22.2M a year across 94 tracked products. 20 of the 20 products launched in the last year cleared the first-year sales bar. Search demand grew -3.7% in the last 90 days.

How competitive is the Waschmaschine niche on Amazon Germany?

18 brands and 61 sellers compete in Waschmaschine on Amazon Germany. The top 5 Waschmaschine products take 19% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Waschmaschine?

Waschmaschine buyers on Amazon Germany complain most about Haltbarkeit, Funktionalität insgesamt, and Geräuschpegel. An estimated 3.9% of orders come back.

When does demand for Waschmaschine peak?

Search demand for Waschmaschine on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Waschmaschine niche?

Waschmaschine sells for €355.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €201.92 to €800.05. The average product has 517 reviews, the count a new listing must catch up to.

Waschmaschine

Maybe

Shoppers spend an estimated $22.2M a year here. But prices span $201.92–$800.05, mostly outside the sweet spot, so Waschmaschine is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 57
57 / 100Top 18% of 260 Elektro-Großgeräte niches · +10 vs the category median of 47
Market size: €22.2M/yr8.7M searches / yr
90-day growth: -3.7%search demand this quarter
Competition: 19%top-5 click share · 18 brands · 61 sellers

Flapen Score

Waschmaschine against its category

The dotted line is the Elektro-Großgeräte average. Past it, Waschmaschine is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Waschmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmaschine 8.7M times last year and spent an estimated €22.2M. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22.2M a year.

Searches, last 12 months: 8.7M
Growth, 90 days vs prior 90: -3.7%
Conversion, latest week: 0.7%
Market size, estimated: €22.2Ma year
Peak month: November1.7× the quietest month
Top search term: waschmaschine5.8M searches a year

02 · Price

A sale here is worth €355.26.

Listings sell for €355.26 on average, from €201.92 to €800.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €355.26 that is €89K to €178K a year per listing.

Average price: €355.26above the $15 to $100 sweet spot
Price range: €201.92–€800.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 250–500
Revenue per listing a year: €89K–€178K
Returns: 3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #35 within Elektro-Großgeräte. It carries 517 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 7.1%
Average rank: #35in Elektro-Großgeräte
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 517per listing
Listings tracked: 94

04 · Newcomers

20 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 20
Successful launches: 20Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Waschmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

19%

Top 20: 56%

Open market

30%

Brand 117%
Brand 216%
Brand 311%
Brand 49%
Brand 59%
Brand 68%

Demand

Waschmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Waschmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

waschmaschine5.8M/yr -3.1%0.6% conv.
waschmaschine 8kg397K/yr -10.8%0.9% conv.
waschmaschine 10kg305K/yr -0.4%0.8% conv.
miele waschmaschine300K/yr -14.4%0.1% conv.
washing machine262K/yr -6.8%0.4% conv.
bosch waschmaschine226K/yr -9.4%0.9% conv.
waschmaschine 9kg172K/yr +0.2%0.7% conv.
siemens waschmaschine187K/yr -11.6%0.8% conv.
aeg waschmaschine143K/yr -20.2%0.6% conv.
haushaltsgroßgeräte104K/yr +6.2%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Waschmaschine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geräuschpegel”

14%of negative reviews mention “Haltbarkeit”

3.9%of orders come back

“Enttäuschende Haltbarkeit”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Waschmaschine questions

Answered from the same tracked data.

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