Is waschmaschine profitable to sell on Amazon Germany?

The niche generates €22.2M/yr across 94 tracked products. 20 of 20 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the waschmaschine niche?

18 brands and 61 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in waschmaschine?

Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Geräuschpegel. The return rate is 3.9%.

When does demand for waschmaschine peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the waschmaschine niche?

Listings span €201.92–€800.05; the average listing price is €355.26 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

waschmaschine

Worth a look

Shows a $22.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€22.2M

€22.2M/yr · 8.7M searches

Competition

Incredible19%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good517.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Avg price

Bad€355.26

avg listing price — sweet spot $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€201.92–€800.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, waschmaschine is a €22.2M/yr Amazon Germany market (8.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: €17.8M–€21.3M; units × avg price
Launch success: 100%; 20 of 20 new (360d)
Conversion rate: 0.7%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 7.1%
Avg brand age: 33 months
Avg seller age: 188 days

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

19%

Top 20: 56%

Open market

30%

Midea17%
Bosch16%
Siemens11%
Bauknecht9%
Haier9%
Bomann8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 94 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Haier Frontlader Waschmaschine 8kg I I-PRO SERIE 1 HW80-BP14929 I Washing Machine mit A-Effizienz 1.400 U/Min. & sparsamem Inverter-Motor I Inkl. Refresh- sowie Expressprogramm und Mengenautomatik

Haier€291.704.2★2,458 rev

Bosch WUU28T71 Stiftung Warentest Testsieger* Serie 6 Waschmaschine 8 kg Unterbaufähig 1400 UpM Beladungserkennung Hygiene Plus Nachlegefunktion Frontlader LED Display Schontrommel AquaStop

Bosch€481.944.4★712 rev

AEG Waschmaschine 8 kg Serie 6000 ProSense: Mengenautomatik für automatische Anpassung von Waschdauer & Energieverbrauch Startzeitvorwahl Nachlegefunktion Vollwasserschutz 1400 U/min L6AMZ48FL

AEG€371.914.3★640 rev

Bauknecht WAM 814 A Waschmaschine Frontlader/8kg/Energieeffizienzklasse A/Kurz 45/Anti-Allergie-Programm/Wolleprogramm/Kurz 30/Startzeitvorwahl/AutoClean/Flecken 40

Bauknecht€287.584.0★761 rev

Bosch WUU28T42 Serie 6 Waschmaschine 9 kg Unterbaufähig 1400 UpM Maximale Energie- und Wasserersparnis Speed Perfect Extraprogramme für Sport Dunkles und Babykleidung Nachlegefunktion

Bosch€461.984.4★514 rev

Newest

by launch date

HEINRICHS Waschmaschine mit Dampffunktion 9kg 15 Programme 1400 U/min. Aqua-Stop LED-Display inkl. Timer mit Kindersicherung langlebiger & effizienter Inverter Motor Energieklasse A weiß

Heinrich´s€281.574 rev

2mo ago

HEINRICHS Waschmaschine mit Dampffunktion 10kg 15 Programme 1400 U/min. Aqua-Stop LED-Display inkl. Timer mit Kindersicherung langlebiger & effizienter Inverter Motor Energieklasse A weiß

Heinrich´s€298.548 rev

2mo ago

Bomann€230.267 rev

2mo ago

Haier MultiWash Waschmaschine 10+1+1kg I 3 Trommeln I Energieklasse A 1.400 U/Min. Inverter-Motor Automatikprogramm UV-Hygiene Automatikdosierung Aquastop I HAMQD 410CBL9GN-84

Haier€800.05176 rev

3mo ago

Haier Frontlader Waschmaschine 10kg I G3 Serie I A -30% 1.400 U/Min. leiser Inverter-Motor Automatik- und Expressprogramm Aquastop-Schlauch Hygiene-Technologien I HW100-BP1427637

Haier€348.00665 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geräuschpegel20%

“Very quiet”

Preis-Leistungs-Verhältnis16%

“Beste preis”

Qualität insgesamt14%

“Super Qualität”

Einfache Reinigung12%

“Die SpeedPerfect-Option ist ein echtes Highlight: Programme lassen sich deutlich verkürzen, ohne dass die Waschleistung sichtbar leidet – ideal, wenn es schnell gehen muss”

Benutzerfreundlichkeit8%

“intuitive Bedienung”

beworben Vs Tatsächliches Produkt6%

“erfüllt Alle Erwartungen”

Haltbarkeit3%

“Robust, einfach zu bedienen und zuverlässig”

Gesamtgröße2%

“Passt”

Funktionalität insgesamt2%

“Smart Features: Die WiFi-Steuerung über SmartControl funktioniert tadellos”

Design insgesamt2%

“modernes Design”

What buyers complain about

Haltbarkeit14%

“Enttäuschende Haltbarkeit”

Funktionalität insgesamt11%

“Unzuverlässig”

Geräuschpegel9%

“Geräuscharm”

Qualität insgesamt8%

“Qualität ungenügend”

Montage/Installation6%

“Installation war nicht inbegriffen”

Gesamtgröße5%

“fühlt sich wesentlich grösser als 7kg an”

Preis-Leistungs-Verhältnis3%

“Der Amazonsupport hat mir dann mickrige 55€ nachgelassen”

Auslaufsicher3%

“Undichte Waschmaschine”

Defekt Material/Teile2%

“Defekte Maschine geliefert”

Benutzerfreundlichkeit2%

“Es ist unmöglich”

Top return reasons

Defekt Material/Teile23%

Funktionalität insgesamt15%

Geräuschpegel14%

Gesamtgröße12%

Wasserbeständigkeit5%

Auslaufsicher5%

Mechanismus probleme3%

Montage/Installation3%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt2%

Common questions

Is waschmaschine profitable to sell on Amazon Germany?: The niche generates €22.2M/yr across 94 tracked products. 20 of 20 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the waschmaschine niche?: 18 brands and 61 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in waschmaschine?: Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Geräuschpegel. The return rate is 3.9%.
When does demand for waschmaschine peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the waschmaschine niche?: Listings span €201.92–€800.05; the average listing price is €355.26 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

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waschmaschine

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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