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Samsung Mikrowelle

brand-locked demand (top 5 brands take 97% of clicks) — Samsung Mikrowelle doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 185 of 260 Elektro-Großgeräte niches · −6 vs the category median of 47

Market size 63Growth 8Conversion 18Competition 58Returns 51Price range 24Avg price 75Brand share 6Review moat 56Quality gap 63
This niche Category average · 260 niches

Is Samsung Mikrowelle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Samsung Mikrowelle is a €579K/yr Amazon Germany market (402K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 41/100.

Samsung Mikrowelle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.8% over the last 90 days and 1.4% of searches end in a purchase.

€579K

revenue / yr

Units sold / yr5K
Search volume / yr-34.8%402K
Conversion rate1.4%
Avg price€99.94

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 100
Top-5 product click share50%
Open market3%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,243

Top Samsung Mikrowelle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€58K€116K€174K€231K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

100

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

1%

  • Samsung56%
  • Bosch18%
  • Siemens11%
  • TOSHIBA7%
  • LG6%
  • SEVERIN1%
  • Open — no brand owns it (1 brand, 1%)

Samsung Mikrowelle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume402KCVR1.4%Products26Brands7Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews1,243Avg BSR#509
23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×

Top Samsung Mikrowelle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mikrowelle samsung89K/yr
  • samsung mikrowelle68K/yr
  • mikrowelle bosch45K/yr
  • bosch mikrowelle46K/yr
  • siemens mikrowelle35K/yr
  • mikrowelle siemens32K/yr
  • mikrowelle türanschlag rechts19K/yr
  • samsung microwave7K/yr
  • mikrowelle samsung schwarz8K/yr
  • mikrowelle miele10K/yr

What reviews say buyers love and hate about Samsung Mikrowelle

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Benutzerfreundlichkeit20%

easy to use

Qualität insgesamt18%

Super Produkt

beworben Vs Tatsächliches Produkt11%

Macht seinen Job

Preis-Leistungs-Verhältnis10%

Optimales Preis-Leistungsverhältnis

Heizung7%

wärmt das Essen schnell auf

What buyers complain about

70% of reviews
Haltbarkeit17%

Defekt nach 2 Jahren

Heizung13%

sodass Milcherwärmen immer wieder schiefging

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

Unnötig viele Programme

Qualität insgesamt7%

Sehr schlechte Qualität

Geräuschpegel5%

Geräuschentwicklung: nicht das leiseste Gerät

Samsung Mikrowelle return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Defekt Material/Teile
15%
3Funktionalität insgesamt
9%
4Heizung
8%
5Geräuschpegel
4%

Common Samsung Mikrowelle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Samsung Mikrowelle 41/100 on Amazon Germany — Skip it. The niche generates €579K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -34.8% over the last 90 days.
Search demand for Samsung Mikrowelle on Amazon Germany peaks in Jan–Feb–Nov, where the busiest month runs 2.5× the quietest.