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samsung mikrowelle

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 8Conversion 18Competition 58Returns 51Price range 24Avg price 75Brand share 6Review moat 56Quality gap 63

Avg price

Great€99.94

avg listing price — sweet spot $15–$100

Market size

Good€579K

€579K/yr · 402K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,242.96

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 6% kills the launch gate

Price range

Bad€48.98–€259.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, samsung mikrowelle is a €579K/yr Amazon Germany market (402K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€400K–€500K
units × avg price
Launch success
1 of 1 new (360d)
Conversion rate
1.4%
Avg BSR
#509
Page quality
0%
Prime
96%
Sponsored
85%
Out of stock
0.0%
Avg brand age
62 months
Avg seller age
187 days

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

100

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

1%

  • Samsung56%
  • Bosch18%
  • Siemens11%
  • TOSHIBA7%
  • LG6%
  • SEVERIN1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€58K20%€116K30%€174K40%€231K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit20%

“easy to use”

Qualität insgesamt18%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Macht seinen Job”

Preis-Leistungs-Verhältnis10%

“Optimales Preis-Leistungsverhältnis”

Heizung7%

“wärmt das Essen schnell auf”

Design insgesamt6%

“a sleek design that looks great in the kitchen”

Gesamtgröße6%

“Passt”

Stärke3%

“Solides Gerät”

Einfache Reinigung2%

“Sehr einfach zu bedienen und reinigen”

Geräuschpegel2%

“Top, einfach zu bedienen, sehr leise”

What buyers complain about

Haltbarkeit17%

“Defekt nach 2 Jahren”

Heizung13%

“sodass Milcherwärmen immer wieder schiefging”

Anleitung/Benutzerhandbuch/Fehlerbehebung8%

“Unnötig viele Programme”

Qualität insgesamt7%

“Sehr schlechte Qualität”

Geräuschpegel5%

“Geräuschentwicklung: nicht das leiseste Gerät”

Funktionalität insgesamt5%

“funktioniert nicht”

Benutzerfreundlichkeit4%

“unnötig komplizierter Bedienung.”

Gesamtgröße4%

“Viel kleiner als angeboten - zurück”

Grillen4%

“Das Einzige, was mir nicht so gut gefällt, ist die Grillfunktion”

beworben Vs Tatsächliches Produkt3%

“Dazu noch ohne Angabe auf der Website”

Top return reasons

Gesamtgröße34%
Defekt Material/Teile15%
Funktionalität insgesamt9%
Heizung8%
Geräuschpegel4%
Mechanismus probleme3%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Benutzerfreundlichkeit3%
Touch-/Tastensteuerung2%

Common questions

Is samsung mikrowelle profitable to sell on Amazon Germany?
The niche generates €579K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (41/100).
How competitive is the samsung mikrowelle niche?
7 brands and 100 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in samsung mikrowelle?
Top complaints mined from reviews: Haltbarkeit, Heizung, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 3.0%.
When does demand for samsung mikrowelle peak?
Demand peaks in Jan–Feb–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the samsung mikrowelle niche?
Listings span €48.98–€259.83; the average listing price is €99.94 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.

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