Salzteig
FailShoppers spend an estimated $41K a year here, so Salzteig is a Fail.
- Flapen Score
- 36 / 100Ranks 217 of 260 Elektro-Großgeräte niches · −11 vs the category median of 4736
- Market size
- €41K/yr68K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 127 sellers
Flapen Score
Salzteig against its category
The dotted line is the Elektro-Großgeräte average. Past it, Salzteig is stronger. Inside it, weaker.
Market
The Salzteig market on Amazon at a glance
Shoppers on Amazon Germany searched for Salzteig 68K times last year and spent an estimated €41K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €41Ka year
- Top search term
- fimo air14K searches a year
02 · Price
A sale here is worth €7.33.
Listings sell for €7.33 on average, from €2.51 to €16.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €7.33 that is €2K to €4K a year per listing.
- Average price
- €7.33under the $15 to $100 sweet spot
- Price range
- €2.51–€16.88
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Elektro-Großgeräte. It carries 2,687 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Elektro-Großgeräte
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,687per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Salzteig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STAEDTLER lufttrocknende Modelliermasse FIMO air weiß sofort gebrauchsfähig kein Brennvorgang notwendig 1000g angenehme Haptik klebt nicht 8101-0
- Price
- €4.95
- Rating
- 4.5/5
- Reviews
- 4,645
- Age
- 19y ago

STAEDTLER lufttrocknende Modelliermasse FIMO air weiß sofort gebrauchsfähig kein Brennvorgang notwendig 500g angenehme Haptik klebt nicht mind. 95% natürliche Rohstoffe 8100-0
- Price
- €3.46
- Rating
- 4.5/5
- Reviews
- 6,063
- Age
- 19y ago

STAEDTLER ofenhärtende Modelliermasse FIMO soft weiß Großblock 454g weich und geschmeidig speziell für Einsteiger und Hobbykünstler 8021-0
- Price
- €11.17
- Rating
- 4.6/5
- Reviews
- 12,472
- Age
- 7y ago

Staedtler FIMO professional ofenhärtende Modelliermasse (Großblock 454 g (1 lb)) Farbe: weiß
- Price
- €11.13
- Rating
- 4.5/5
- Reviews
- 3,305
- Age
- 7y ago

STAEDTLER FIMO soft 8020 Modelliermasse ofenhartend 1er Set weiß Weiche Knete fur Einsteiger 57g Standardblock Vielseitig fur Schmuck und Deko - 8020-0
- Price
- €2.56
- Rating
- 4.7/5
- Reviews
- 10,296
- Age
- 19y ago
Trending
estimated 90-day click momentum
Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

FIMO Air Modelliermasse lufttrocknende Knete in Weiß (500 g) und Granit (350 g) sofort gebrauchsfähig kein Brennvorgang notwendig klebt nicht mind. 95% natürliche Rohstoffe
- Price
- €10.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Selbsttrocknender Ton weiß Bastelton lufthärtend extra stabil mit Bindemittel für Kinder & Einsteiger (1 Kilo)
- Price
- €12.54
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 2y ago

WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.22
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 1y ago

STAEDTLER 10123817 8020 AMZ 1 - Fimo Soft Modelliermasse 2 Blöcke 57 g schwarz/weiß
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 11y ago
Newest
by launch date
Bridokit Modelliermasse Lufttrocknend 36 Farben Lufttrocknende Magische Knete für Kinder mit Pressplatte knete zubehör und Anleitungsheft Kunsthandwerk Geschenk für Kinder im Alter von 3-12 Jahren
- Price
- €10.11
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 1y ago

WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.22
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 1y ago

STAEDTLER FIMO professional 8040 ofenhärtende Modelliermasse speziell für Profis und Künstler Einzelprodukt weiß 8040-0
- Price
- €3.10
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 1y ago

STAEDTLER FIMO professional 8042 ofenhärtende Modelliermasse speziell für Profis und Künstler Einzelprodukt weiß 8042-0
- Price
- €8.65
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 1y ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
127
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 94%
Open market
3%
- STAEDTLER74%
- Jovi10%
- Staedtler Mars Deutschland GmbH8%
- WoldoClean2%
- Bridokit2%
- work'n'life2%
- Open — no brand owns it (2 brands, 3%)
Demand
Salzteig search demand
Weekly searches over the year. Pick a range.
Search terms
Top Salzteig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fimo air14K/yr
- fimo weiß14K/yr
- fimo lufttrocknend9K/yr
- fimo modelliermasse lufttrocknend5K/yr
- polymer clay weiß5K/yr
- salzteig7K/yr
- fimo weiss3K/yr
- salzteig basteln kinder6K/yr
- fimo air modelliermasse3K/yr
- fimo modelliermasse weiß2K/yr
Reviews and returns
What reviews say buyers love and hate about Salzteig
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salzteig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









