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Ooni Koda 12

Fail

Shoppers spend an estimated $26K a year here, so Ooni Koda 12 is a Fail.

Flapen Score
39
39 / 100
Ranks 200 of 260 Elektro-Großgeräte niches · −8 vs the category median of 47
Market size
€26K/yr16K searches / yr
90-day growth
+133.2%search demand this quarter
Competition
85%top-5 click share · 8 brands · 12 sellers

Flapen Score

Ooni Koda 12 against its category

The dotted line is the Elektro-Großgeräte average. Past it, Ooni Koda 12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ooni Koda 12 market on Amazon at a glance

Shoppers on Amazon Germany searched for Ooni Koda 12 16K times last year and spent an estimated €26K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+133.2%
Conversion, latest week
0.8%
Market size, estimated
€26Ka year
Peak month
July3.3× the quietest month
Top search term
ooni koda 1215K searches a year

02 · Price

A sale here is worth €192.08.

Listings sell for €192.08 on average, from €14.18 to €399.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €192.08 that is €0 to €19K a year per listing.

Average price
€192.08above the $15 to $100 sweet spot
Price range
€14.18–€399.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€19K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #8,967 within Elektro-Großgeräte. It carries 441 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
24.2%
Average rank
#8,967in Elektro-Großgeräte
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
441per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ooni Koda 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Brand 178%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ooni Koda 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Ooni Koda 12

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Heizung”
1.6%of orders come back
“Andere Bewertungen, welche eine ungleichmäßige Temperaturverteilung oder das Handling des Ofens bemängeln können wir nicht bestätigen”
A buyer, on “Heizung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ooni Koda 12 questions

Answered from the same tracked data.