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Modelliermasse

soft demand (-19.0% this quarter) — Modelliermasse doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 171 of 260 Elektro-Großgeräte niches · −5 vs the category median of 47

Market size 55Growth 15Conversion 63Competition 24Returns 98Price range 29Avg price 26Brand share 37Review moat 21Quality gap 40
This niche Category average · 260 niches

Is Modelliermasse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Modelliermasse is a €391K/yr Amazon Germany market (779K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Modelliermasse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 5.5% of searches end in a purchase.

€391K

revenue / yr

Units sold / yr60K
Search volume / yr-19.0%779K
Conversion rate5.5%
Avg price€9.07

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 95
Top-5 product click share71%
Open market17%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews11,111

Top Modelliermasse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€39K€78K€117K€157K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

95

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Jovi49%
  • WoldoClean10%
  • AUAUY8%
  • Bridokit8%
  • DAS8%
  • STAEDTLER7%
  • Open — no brand owns it (4 brands, 10%)

Modelliermasse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume779KCVR5.5%Products15Brands10Top 5 Brands83%OOS Rate4.1%Rating4.5★Reviews11,111Avg BSR#59
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Modelliermasse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • modelliermasse lufttrocknend280K/yr
  • clay101K/yr
  • modelliermasse121K/yr
  • air dry clay69K/yr
  • lufttrocknende modelliermasse41K/yr
  • knete lufttrocknend23K/yr
  • lufttrocknende knete27K/yr
  • modelliermasse lufttrocknend weiß17K/yr
  • fimo air14K/yr
  • modeliermasse14K/yr

What reviews say buyers love and hate about Modelliermasse

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt15%

Die Tools sind vielfältig und auch durchaus brauchbar

Spaß/Unterhaltungserlebnis14%

Super cool zum mitspielen und basteln

Farbe14%

aber schön weiß und fest.

Benutzerfreundlichkeit10%

für Kinder leicht zu bearbeiten

Design insgesamt6%

So kann man feiner modellieren

What buyers complain about

66% of reviews
Geruch13%

Stinkt

Qualität insgesamt8%

Schlechte Qualität

Materialqualität8%

Hatte aber schon besseres Material

Feucht/Trocken8%

Mansche davon sind irgendwie trocken

beworben Vs Tatsächliches Produkt8%

Produktversprechen nicht erfüllt

Modelliermasse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Qualität insgesamt
10%
3Feucht/Trocken
8%
4Materialqualität
8%
5Geruch
7%

Common Modelliermasse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modelliermasse 42/100 on Amazon Germany — Skip it. The niche generates €391K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.0% over the last 90 days.
Search demand for Modelliermasse on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.