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Modelliermasse

Fail

Demand is soft, at -19.0% this quarter, so Modelliermasse is a Fail.

Flapen Score
42
42 / 100
Ranks 171 of 260 Elektro-Großgeräte niches · −5 vs the category median of 47
Market size
€391K/yr779K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
71%top-5 click share · 10 brands · 95 sellers

Flapen Score

Modelliermasse against its category

The dotted line is the Elektro-Großgeräte average. Past it, Modelliermasse is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modelliermasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Modelliermasse 779K times last year and spent an estimated €391K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €391K a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
5.5%
Market size, estimated
€391Ka year
Peak month
November2.6× the quietest month
Top search term
modelliermasse lufttrocknend280K searches a year

02 · Price

A sale here is worth €9.07.

Listings sell for €9.07 on average, from €2.29 to €20.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At €9.07 that is €36K to €45K a year per listing.

Average price
€9.07under the $15 to $100 sweet spot
Price range
€2.29–€20.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
€36K–€45K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #59 within Elektro-Großgeräte. It carries 11,111 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#59in Elektro-Großgeräte
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
11,111per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Modelliermasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

95

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 10%)

Demand

Modelliermasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Modelliermasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • modelliermasse lufttrocknend280K/yr
  • clay101K/yr
  • modelliermasse121K/yr
  • air dry clay69K/yr
  • lufttrocknende modelliermasse41K/yr
  • knete lufttrocknend23K/yr
  • lufttrocknende knete27K/yr
  • modelliermasse lufttrocknend weiß17K/yr
  • fimo air14K/yr
  • modeliermasse14K/yr

Reviews and returns

What reviews say buyers love and hate about Modelliermasse

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geruch”
0.4%of orders come back
“Stinkt”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Modelliermasse questions

Answered from the same tracked data.