Modelliermasse
FailDemand is soft, at -19.0% this quarter, so Modelliermasse is a Fail.
- Flapen Score
- 42 / 100Ranks 171 of 260 Elektro-Großgeräte niches · −5 vs the category median of 4742
- Market size
- €391K/yr779K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 95 sellers
Flapen Score
Modelliermasse against its category
The dotted line is the Elektro-Großgeräte average. Past it, Modelliermasse is stronger. Inside it, weaker.
Market
The Modelliermasse market on Amazon at a glance
Shoppers on Amazon Germany searched for Modelliermasse 779K times last year and spent an estimated €391K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €391K a year.
- Searches, last 12 months
- 779K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- €391Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- modelliermasse lufttrocknend280K searches a year
02 · Price
A sale here is worth €9.07.
Listings sell for €9.07 on average, from €2.29 to €20.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At €9.07 that is €36K to €45K a year per listing.
- Average price
- €9.07under the $15 to $100 sweet spot
- Price range
- €2.29–€20.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €36K–€45K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #59 within Elektro-Großgeräte. It carries 11,111 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 4.1%
- Average rank
- #59in Elektro-Großgeräte
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,111per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Modelliermasse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 3x 500g in weiß
- Price
- €6.07
- Rating
- 4.6/5
- Reviews
- 4,941
- Age
- 3y ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.22
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 1y ago

AUAUY Modelliermasse-Set Knete Starter Set 60 Farben Lufttrocknende Magische Knete für Kinder Modelliermasse Lufttrocknend Art Polymer Clay Geschenk für Jungen und Mädchen im Alter von 3-12 Jahren
- Price
- €8.11
- Rating
- 4.3/5
- Reviews
- 951
- Age
- 2y ago

DAS Modelliermasse 1 kg Farbe Weiß
- Price
- €6.35
- Rating
- 4.6/5
- Reviews
- 72,441
- Age
- 15y ago
Trending
estimated 90-day click momentum
Modelliermasse Lufttrocknend 44 Farben Lufttrockener Magischer Knete für Kinder Air Dry Clay Geschenk für Jungen und Mädchen im Alter von 3-12 Jahren
- Price
- €8.59
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 10mo ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

DAS 348100 lufthärtende Modelliermasse 250 g - weiß Holz
- Price
- €2.29
- Rating
- 4.6/5
- Reviews
- 72,441
- Age
- 6y ago

TicKiddos 72 Beutel Knete 36 Farben Modelliermasse Lufttrocknend mit 15 Werkzeugen Weiche Ultraleichte Nicht Kinderknete Set Geschenk für Jungen und Mädchen ab 3 4 5 6 7 8 9 10
- Price
- €13.88
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 2y ago

AUAUY Modelliermasse-Set Knete Starter Set 60 Farben Lufttrocknende Magische Knete für Kinder Modelliermasse Lufttrocknend Art Polymer Clay Geschenk für Jungen und Mädchen im Alter von 3-12 Jahren
- Price
- €8.11
- Rating
- 4.3/5
- Reviews
- 951
- Age
- 2y ago
Newest
by launch date
Modelliermasse Lufttrocknend 44 Farben Lufttrockener Magischer Knete für Kinder Air Dry Clay Geschenk für Jungen und Mädchen im Alter von 3-12 Jahren
- Price
- €8.59
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 10mo ago

Bridokit Modelliermasse Lufttrocknend 36 Farben Lufttrocknende Magische Knete für Kinder mit Pressplatte knete zubehör und Anleitungsheft Kunsthandwerk Geschenk für Kinder im Alter von 3-12 Jahren
- Price
- €10.11
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 1y ago

Bridokit Modelliermasse Lufttrocknend 60 Packungen Lufttrocknender Knete für Kinder mit Extra Weißer Magische Knete Knetpresse Modellierwerkzeugen Anleitungsheft DIY Kreativ-Set Knete für Kinder
- Price
- €13.85
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 1y ago

WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.22
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 1y ago

100ml air dry clay glaze und 29pcs modellierwerkzeug Werkzeug ton glasur ohne brennen Schützt die Keramik vor Oberflächenverschleiß und kann zum Stippeln Schnitzen Gießen verwendet werden (Glanz)
- Price
- €20.27
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
95
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
10%
- Jovi49%
- WoldoClean10%
- AUAUY8%
- Bridokit8%
- DAS8%
- STAEDTLER7%
- Open — no brand owns it (4 brands, 10%)
Demand
Modelliermasse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Modelliermasse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- modelliermasse lufttrocknend280K/yr
- clay101K/yr
- modelliermasse121K/yr
- air dry clay69K/yr
- lufttrocknende modelliermasse41K/yr
- knete lufttrocknend23K/yr
- lufttrocknende knete27K/yr
- modelliermasse lufttrocknend weiß17K/yr
- fimo air14K/yr
- modeliermasse14K/yr
Reviews and returns
What reviews say buyers love and hate about Modelliermasse
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modelliermasse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









