Is Mikrowellengeschirr profitable to sell on Amazon Germany?

Flapen scores Mikrowellengeschirr 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €399K a year across 55 tracked products. 2 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -41.3% in the last 90 days.

How competitive is the Mikrowellengeschirr niche on Amazon Germany?

28 brands and 123 sellers compete in Mikrowellengeschirr on Amazon Germany. The top 5 Mikrowellengeschirr products take 35% of clicks, and the top 5 brands take 65%.

What do buyers complain about in Mikrowellengeschirr?

Mikrowellengeschirr buyers on Amazon Germany complain most about Gesamtgröße, Auslaufsicher, and Qualität insgesamt. An estimated 1.3% of orders come back.

When does demand for Mikrowellengeschirr peak?

Search demand for Mikrowellengeschirr on Amazon Germany peaks in Jan–Feb–Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Mikrowellengeschirr niche?

Mikrowellengeschirr sells for €17.48 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.24 to €55.12. The average product has 2,788 reviews, the count a new listing must catch up to.

Mikrowellengeschirr

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -41.3% this quarter, so Mikrowellengeschirr is a Maybe.

Flapen Score: 56
56 / 100Top 20% of 260 Elektro-Großgeräte niches · +9 vs the category median of 47
Market size: €399K/yr715K searches / yr
90-day growth: -41.3%search demand this quarter
Competition: 35%top-5 click share · 28 brands · 123 sellers

Flapen Score

Mikrowellengeschirr against its category

The dotted line is the Elektro-Großgeräte average. Past it, Mikrowellengeschirr is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Mikrowellengeschirr market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikrowellengeschirr 715K times last year and spent an estimated €399K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €399K a year.

Searches, last 12 months: 715K
Growth, 90 days vs prior 90: -41.3%
Conversion, latest week: 3.2%
Market size, estimated: €399Ka year
Peak month: January2.2× the quietest month
Top search term: mikrowellengeschirr453K searches a year

02 · Price

A sale here is worth €17.48.

Listings sell for €17.48 on average, from €6.24 to €55.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €17.48 that is €4K to €9K a year per listing.

Average price: €17.48inside the $15 to $100 sweet spot
Price range: €6.24–€55.12
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€9K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #271 within Elektro-Großgeräte. It carries 2,788 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 76%
Out of stock, average day: 12.4%
Average rank: #271in Elektro-Großgeräte
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 2,788per listing
Listings tracked: 55

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 15
Successful launches: 2Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Mikrowellengeschirr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 flat

Sellers

123

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

35%

Top 20: 75%

Open market

30%

Brand 122%
Brand 215%
Brand 311%
Brand 411%
Brand 56%
Brand 65%

Demand

Mikrowellengeschirr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Mikrowellengeschirr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mikrowellengeschirr453K/yr -44.7%2.6% conv.
mikrowellengeschirr mit deckel37K/yr -36.4%2.7% conv.
tupperware mikrowellengeschirr38K/yr -59.5%0.9% conv.
mikrowellen geschirr set20K/yr +0.5%2.9% conv.
mikrowellen schüssel13K/yr -17.3%1.9% conv.
sistema mikrowellengeschirr10K/yr -35.0%4.0% conv.
tupperware mikrowelle13K/yr -17.4%1.4% conv.
mikrowellengeschirr kunststoff8K/yr -24.3%2.5% conv.
mikrowellengeschirr tupperware16K/yr -42.2%1.1% conv.
mikrowellen schüssel mit deckel14K/yr -16.8%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Mikrowellengeschirr

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Gesamtgröße”

1.3%of orders come back

“Passform nicht gut”

A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mikrowellengeschirr questions

Answered from the same tracked data.

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