Is mikrowelle weiss profitable to sell on Amazon Germany?

The niche generates €166K/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (45/100).

How competitive is the mikrowelle weiss niche?

14 brands and 76 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in mikrowelle weiss?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Heizung. The return rate is 2.5%.

When does demand for mikrowelle weiss peak?

Demand peaks in Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the mikrowelle weiss niche?

Listings span €39.95–€534.85; the average listing price is €117.15 (sweet spot $15–$100). The average incumbent carries 1,904 reviews — the moat a new listing must climb.

mikrowelle weiss

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€117.15

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,904.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay€166K

€166K/yr · 146K searches

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad€39.95–€534.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, mikrowelle weiss is a €166K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mikrowelle weiss market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €234K–€293K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,321
Page quality: 0%
Prime: 93%
Sponsored: 67%
Out of stock: 11.0%
Avg brand age: 63 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

17%

Panasonic50%
Comfee9%
SHARP7%
Exquisit7%
LG6%
Cecotec4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.7×

Open Trend

Top mikrowelle weiss search terms

mikrowelle weiß54K/yr -21.5%1.8% conv.
panasonic mikrowelle32K/yr -35.2%0.9% conv.
mikrowelle weiss20K/yr -9.5%1.4% conv.
mikrowelle panasonic22K/yr -25.0%1.2% conv.
mikrowelle weiss freistehend6K/yr +9.3%1.9% conv.
panasonic mikrowelle inverter6K/yr +2.1%1.0% conv.
panasonic inverter mikrowelle5K/yr -25.1%0.4% conv.

All search terms

Top mikrowelle weiss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Panasonic NN-E20JWMEBG Mikrowellenofen mit Glasteller 20L 800W Auftaufunktion 5 Leistungsstufen Timer Weiß 2025 Modell

Panasonic€77.154.4★88 rev

Panasonic NN-SD36QSEPG Solo-Mikrowelle 29 l 1000 W automatisches Auftauen 11 automatische Programme Timer Silber

Panasonic€134.314.2★147 rev

Comfee CMSN 20 wh Mikrowelle / Solo-Mikrowelle mit 5 Leistungsstufen/ Innenbeleuchtung/ easy Defrost/360Drehteller / Zwei Drehregler/20L/700W/ Weiß Mechanisch

Comfee€43.594.5★6,096 rev

Panasonic NN-CT57JMGPG schlanker Kombi-Mikrowellenherd mit Drehteller 27 Liter 1000 W Edelstahl 29 automatische Programme gesünderes Junior Menü Silber

Panasonic€232.474.2★989 rev

Exquisit Mikrowelle 700 W 20 L Klein Einfache Bedienung

Exquisit€49.704.4★3,251 rev

Newest

by launch date

Panasonic NN-CD58RSEPG 27L 4-in-1 Kombi-Mikrowelle mit Airfryer-Funktion 1000W Inverter 1300W Grill Umluft Airfry 19 Automatikprogramme intuitiven Drehregler Air-Fry-Korb Edelstahl

Panasonic€316.8320 rev

3mo ago

Panasonic NN-ST65QBEPG 32L Inverter Solo Mikrowelle 1000 Watt Leistung Genius Sensor Technologie 20 Automatikprogramme Quick 30 Funktion Touch-Bedienung Großer Drehteller Schwarz

Panasonic€162.5037 rev

5mo ago

LG MS2082H Solo-Mikrowelle (20 L 700 W) mit einfacher Bedienung (5 Leistungsstufen Doppel-Drehregler LED-Beleuchtung) Weiß

LG€55.7723 rev

8mo ago

Panasonic NN-E20JWMEBG Mikrowellenofen mit Glasteller 20L 800W Auftaufunktion 5 Leistungsstufen Timer Weiß 2025 Modell

Panasonic€77.1588 rev

10mo ago

Sharp Mikrowelle YC-MS02E-C 20L Kristallweiß 800W Digitalsteuerung 11 Leistungsstufen 8 Programme Auftaufunktion ECO-Modus Kindersicherung

SHARP€69.337,126 rev

1y ago

What buyers say about mikrowelle weiss

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit21%

“ganz einfache Handhabung”

Preis-Leistungs-Verhältnis18%

“Beste Preis”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“macht was er muss”

Heizung5%

“Essen ist schnell warm”

Gesamtgröße5%

“Passt”

Design insgesamt5%

“Das Edelstahl-Design wirkt modern”

Mikrowellengeeignet2%

“Super Mikrowelle”

Funktionalität insgesamt2%

“Mikrowelle funktioniert super”

Grillen2%

“Grill ist zwar stark”

What buyers complain about

Haltbarkeit13%

“Defekt nach 2 Jahren”

Gesamtgröße9%

“Sehr gross”

Heizung8%

“Ausserdem wurde sie AUSSEN sehr schnell warm (??)”

Qualität insgesamt7%

“Wirkt erstmal sehr minderwertig produziert”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Aber die Bedienungsanleitung ist so minimal, dass sie unbrauchbar ist”

beworben Vs Tatsächliches Produkt5%

“mit sehr magerer Beschreibung”

Touch-/Tastensteuerung4%

“Erst ging auf dem touch screen nur die 1 dann gar nichts mehr”

Funktionalität insgesamt4%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis4%

“Bei dem Preis finde ich das nicht ok”

Defekt Material/Teile3%

“Im Glauben es sei defekt, reklamierte ich und erhielt Ersatz”

Top return reasons

Gesamtgröße30%

Defekt Material/Teile13%

Heizung12%

Funktionalität insgesamt8%

Geräuschpegel5%

Qualität insgesamt4%

Mechanismus probleme4%

Touch-/Tastensteuerung3%

Benutzerfreundlichkeit3%

Farbe2%

Common questions

Is mikrowelle weiss profitable to sell on Amazon Germany?: The niche generates €166K/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (45/100).
How competitive is the mikrowelle weiss niche?: 14 brands and 76 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in mikrowelle weiss?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Heizung. The return rate is 2.5%.
When does demand for mikrowelle weiss peak?: Demand peaks in Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the mikrowelle weiss niche?: Listings span €39.95–€534.85; the average listing price is €117.15 (sweet spot $15–$100). The average incumbent carries 1,904 reviews — the moat a new listing must climb.