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Mikrowelle Weiss

weak search conversion (1.0%) — Mikrowelle Weiss doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 152 of 260 Elektro-Großgeräte niches · −2 vs the category median of 47

Market size 34Growth 14Conversion 12Competition 83Returns 62Price range 12Avg price 69Brand share 42Review moat 46Quality gap 70
This niche Category average · 260 niches

Is Mikrowelle Weiss profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mikrowelle Weiss is a €166K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Mikrowelle Weiss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.0% over the last 90 days and 1.0% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr3K
Search volume / yr-22.0%146K
Conversion rate1.0%
Avg price€117.15

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 76
Top-5 product click share32%
Open market20%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement67%
New entrants (1y)8· 8 succeeded
Avg rating4.3★
Avg reviews1,904

Top Mikrowelle Weiss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

76

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

17%

  • Panasonic50%
  • Comfee9%
  • SHARP7%
  • Exquisit7%
  • LG6%
  • Cecotec4%
  • Open — no brand owns it (8 brands, 17%)

Mikrowelle Weiss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR1.0%Products42Brands14Top 5 Brands80%OOS Rate11.0%Rating4.3★Reviews1,904Avg BSR#1,321
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.7×

Top Mikrowelle Weiss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mikrowelle weiß54K/yr
  • panasonic mikrowelle32K/yr
  • mikrowelle weiss20K/yr
  • mikrowelle panasonic22K/yr
  • mikrowelle weiss freistehend6K/yr
  • panasonic mikrowelle inverter6K/yr
  • panasonic inverter mikrowelle5K/yr

What reviews say buyers love and hate about Mikrowelle Weiss

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Benutzerfreundlichkeit21%

ganz einfache Handhabung

Preis-Leistungs-Verhältnis18%

Beste Preis

Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt8%

macht was er muss

Heizung5%

Essen ist schnell warm

What buyers complain about

63% of reviews
Haltbarkeit13%

Defekt nach 2 Jahren

Gesamtgröße9%

Sehr gross

Heizung8%

Ausserdem wurde sie AUSSEN sehr schnell warm (??)

Qualität insgesamt7%

Wirkt erstmal sehr minderwertig produziert

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

Aber die Bedienungsanleitung ist so minimal, dass sie unbrauchbar ist

Mikrowelle Weiss return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Defekt Material/Teile
13%
3Heizung
12%
4Funktionalität insgesamt
8%
5Geräuschpegel
5%

Common Mikrowelle Weiss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mikrowelle Weiss 45/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved -22.0% over the last 90 days.
Search demand for Mikrowelle Weiss on Amazon Germany peaks in Nov, where the busiest month runs 2.7× the quietest.