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Mikrowelle Rot

soft demand (-31.9% this quarter) — Mikrowelle Rot doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 236 of 260 Elektro-Großgeräte niches · −13 vs the category median of 47

Market size 10Growth 9Conversion 26Competition 22Returns 69Price range 57Avg price 84Brand share 29Review moat 59Quality gap 53
This niche Category average · 260 niches

Is Mikrowelle Rot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mikrowelle Rot is a €40K/yr Amazon Germany market (26K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

Mikrowelle Rot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.9% over the last 90 days and 2.1% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr500
Search volume / yr-31.9%26K
Conversion rate2.1%
Avg price€75.75

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 34
Top-5 product click share74%
Open market12%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,152

Top Mikrowelle Rot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

34

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Cecotec28%
  • MEDION18%
  • Comfee18%
  • Orbegozo11%
  • Exquisit11%
  • Salco5%
  • Open — no brand owns it (3 brands, 9%)

Mikrowelle Rot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR2.1%Products13Brands9Top 5 Brands88%OOS Rate9.0%Rating4.4★Reviews1,152Avg BSR#905
1K800Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

What reviews say buyers love and hate about Mikrowelle Rot

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Benutzerfreundlichkeit22%

Einfache Funktion

Qualität insgesamt14%

Super Mikrowelle im Retro - Look

Preis-Leistungs-Verhältnis10%

Top Preis/Leistung

beworben Vs Tatsächliches Produkt10%

Beschreibung

Farbe8%

Farbton sieht sehr gut aus

What buyers complain about

92% of reviews
Haltbarkeit27%

Nach einem Monat defekt

Benutzerfreundlichkeit12%

Nicht einfach zu bedienen

Qualität insgesamt12%

Mangelware

Gewicht schwer8%

Für ältere Personen, ein schweres Bedienfeld

Heizung8%

Einen Monat lang war sie prima, nun wärmt sie leider nicht mehr auf, sondern alles, was man hineintut, bleibt kalt

Mikrowelle Rot return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Farbe
15%
3Defekt Material/Teile
14%
4Heizung
10%
5Funktionalität insgesamt
7%

Common Mikrowelle Rot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mikrowelle Rot 34/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -31.9% over the last 90 days.
Search demand for Mikrowelle Rot on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.7× the quietest.