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Mikrowelle Retro

weak search conversion (0.7%) — Mikrowelle Retro doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 217 of 260 Elektro-Großgeräte niches · −11 vs the category median of 47

Market size 25Growth 12Conversion 9Competition 51Returns 67Price range 10Avg price 70Brand share 35Review moat 61Quality gap 48
This niche Category average · 260 niches

Is Mikrowelle Retro profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mikrowelle Retro is a €102K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Mikrowelle Retro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 0.7% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr1K
Search volume / yr-27.0%120K
Conversion rate0.7%
Avg price€114.23

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 47
Top-5 product click share54%
Open market16%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement77%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews1,056

Top Mikrowelle Retro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€31K€41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

47

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

12%

  • Cecotec40%
  • Comfee22%
  • MEDION10%
  • Smeg6%
  • Russell Hobbs6%
  • KALORIK4%
  • Open — no brand owns it (6 brands, 12%)

Mikrowelle Retro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR0.7%Products26Brands12Top 5 Brands84%OOS Rate4.5%Rating4.5★Reviews1,056Avg BSR#3,304
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Mikrowelle Retro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mikrowelle retro52K/yr
  • retro mikrowelle33K/yr
  • mikrowelle retro design13K/yr
  • smeg mikrowelle6K/yr
  • mikrowelle vintage7K/yr
  • mikrowelle blau6K/yr
  • mikrowelle smeg4K/yr

What reviews say buyers love and hate about Mikrowelle Retro

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Benutzerfreundlichkeit18%

einfach Handhabung

Design insgesamt14%

Design

Qualität insgesamt14%

Das Produkt ist super

beworben Vs Tatsächliches Produkt11%

Erfüllt den Zweck

Preis-Leistungs-Verhältnis10%

GUTER PREIS

What buyers complain about

80% of reviews
Haltbarkeit17%

Defekt nach 2 Jahren

Qualität insgesamt16%

Richtig schlechte Qualität

Geräuschpegel13%

tolle Haube nur ein wenig laut

Heizung7%

Wird nicht warm das essen

Preis-Leistungs-Verhältnis7%

Erstens ist es für das, was es bietet viel zu teuer

Mikrowelle Retro return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Farbe
18%
3Heizung
13%
4Defekt Material/Teile
12%
5Funktionalität insgesamt
8%

Common Mikrowelle Retro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mikrowelle Retro 36/100 on Amazon Germany — Skip it. The niche generates €102K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Search demand for Mikrowelle Retro on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.