Is mikrowelle retro profitable to sell on Amazon Germany?

The niche generates €102K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (36/100).

How competitive is the mikrowelle retro niche?

12 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in mikrowelle retro?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Geräuschpegel. The return rate is 2.3%.

When does demand for mikrowelle retro peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the mikrowelle retro niche?

Listings span €48.76–€547.82; the average listing price is €114.23 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

mikrowelle retro

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Good€114.23

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,055.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay€102K

€102K/yr · 120K searches

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Price range

Bad€48.76–€547.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, mikrowelle retro is a €102K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mikrowelle retro market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €86K–€114K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,304
Page quality: 0%
Prime: 54%
Sponsored: 77%
Out of stock: 4.5%
Avg brand age: 50 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

12%

Cecotec40%
Comfee22%
MEDION10%
Smeg6%
Russell Hobbs6%
KALORIK4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top mikrowelle retro search terms

mikrowelle retro52K/yr -30.0%0.7% conv.
retro mikrowelle33K/yr -13.8%0.8% conv.
mikrowelle retro design13K/yr -38.3%0.7% conv.
smeg mikrowelle6K/yr -26.2%0.1% conv.
mikrowelle vintage7K/yr -31.5%0.4% conv.
mikrowelle blau6K/yr -28.2%1.4% conv.
mikrowelle smeg4K/yr -42.6%0.2% conv.

All search terms

Top mikrowelle retro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cecotec Mikrowelle Proclean 3010 Retro Grün Mechanische 20 l 700 W 6 Stufen Timer bis zu 30 Minuten Auftaumodus Vintage-Design in Grün Stahl-Finish

Cecotec€52.544.5★1,972 rev

Comfee CMSRO 20 di cr Mikrowelle im Retro-Stil / Retro-Mikrowellenherd mit 8 Auto-Menüs 5 Kochleistungsstufen Express-Kochtaste Express-Kochtaste 20L 800W Apricot Cream

Comfee€56.774.5★6,096 rev

Russell Hobbs RHMM701C Manuelle Solo-Mikrowelle mit 5 Leistungsstufen Klingelton und Timer Auftaufunktion einfache Reinigung 17 L 700 W Cremefarben

Russell Hobbs€56.234.6★298 rev

Cecotec Mechanische Mikrowelle Proclean 3010 Retro Blue 20L 700W 6 Stufen Einstellen der Zeit 30 Min Timer Auftaumodus Vintage Design Blau Edelstahl-Finish Innenbeleuchtung Retro-Design

Cecotec€51.524.5★1,972 rev

Comfee CMSRO 20 di rd Retro-Mikrowelle mit 8 Automatikmenüs 5 Leistungsstufen Schnellkochtaste 20 l 800 W leidenschaftlich rot

Comfee€56.864.5★6,090 rev

Newest

by launch date

Kalorik Retro Mikrowelle Vintage-Design mit Grillfunktion Digitale Steuerung MW2600DGC 1150W 460 x 325 x 265 mm

KALORIK€98.003 rev

3mo ago

Smeg Forno Microonde MOC02EGMEU

Smeg€547.820 rev

4mo ago

Smeg Forno a Microonde con grill MOC01BLMEU

Smeg€383.622 rev

5mo ago

Smeg Kombi-Mikrowelle MOC02WHMEU 9 Funktionen und 3 Kombinationen 25 automatische Programme Inverter-Technologie Soft-Close-System Grillzubehör inklusive 2100 W Mattweiß

Smeg€431.960 rev

5mo ago

Kalorik Retro Mikrowelle Rot Vintage-Design mit Grillfunktion Digitale Steuerung MW2600DGR 1150W 12 automatischen Kochprogrammen Digitales LED-Display Timer Ø25 5cm 49 1×38 4×28 5cm

KALORIK€96.673 rev

8mo ago

What buyers say about mikrowelle retro

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit18%

“einfach Handhabung”

Design insgesamt14%

“Design”

Qualität insgesamt14%

“Das Produkt ist super”

beworben Vs Tatsächliches Produkt11%

“Erfüllt den Zweck”

Preis-Leistungs-Verhältnis10%

“GUTER PREIS”

Farbe7%

“Farbton sieht sehr gut aus”

Form/Stil3%

“Stylisch & viele Programme”

Gesamtgröße3%

“Passt”

Heizung3%

“Sie wärmt schnell auf”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Enthält eine verständliche Bedienungsanleitung”

What buyers complain about

Haltbarkeit17%

“Defekt nach 2 Jahren”

Qualität insgesamt16%

“Richtig schlechte Qualität”

Geräuschpegel13%

“tolle Haube nur ein wenig laut”

Heizung7%

“Wird nicht warm das essen”

Preis-Leistungs-Verhältnis7%

“Erstens ist es für das, was es bietet viel zu teuer”

Benutzerfreundlichkeit6%

“nur meine Hände im alter lassen die Bedienung nicht gut zu.”

beworben Vs Tatsächliches Produkt4%

“Entspricht nich der Beschreibung”

Gewicht schwer3%

“Für ältere Personen, ein schweres Bedienfeld”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Umständliche Menüführung”

Temperaturkontrolle3%

“Also beim Essen aufwärmen ist immer dieses Problem das die Mitte noch kalt ist auch nach 12 min”

Top return reasons

Gesamtgröße19%

Farbe18%

Heizung13%

Defekt Material/Teile12%

Funktionalität insgesamt8%

Geräuschpegel7%

Benutzerfreundlichkeit4%

Qualität insgesamt4%

Haltbarkeit4%

beworben Vs Tatsächliches Produkt3%

Common questions

Is mikrowelle retro profitable to sell on Amazon Germany?: The niche generates €102K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (36/100).
How competitive is the mikrowelle retro niche?: 12 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in mikrowelle retro?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Geräuschpegel. The return rate is 2.3%.
When does demand for mikrowelle retro peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the mikrowelle retro niche?: Listings span €48.76–€547.82; the average listing price is €114.23 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.