Is mikrowelle 30l profitable to sell on Amazon Germany?

The niche generates €144K/yr across 60 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (42/100).

How competitive is the mikrowelle 30l niche?

13 brands and 107 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mikrowelle 30l?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.3%.

What does it cost to enter the mikrowelle 30l niche?

Listings span €48.98–€534.85; the average listing price is €146.35 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.

mikrowelle 30l

Skip it

Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good801.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€146.35

avg listing price — sweet spot $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Okay€144K

€144K/yr · 106K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€48.98–€534.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, mikrowelle 30l is a €144K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mikrowelle 30l market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €146K–€183K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,718
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 10.7%
Avg brand age: 80 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

107

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

10%

Panasonic60%
TOSHIBA9%
LG8%
Samsung6%
Bauknecht5%
SEVERIN3%
Open — no brand owns it (7 brands, 10%)

Demand

Weekly Amazon search volume, last 30 weeks — -29.3% search growth over the last 90 days.

Open Trend

Top mikrowelle 30l search terms

panasonic mikrowelle32K/yr -35.2%1.0% conv.
mikrowelle panasonic22K/yr -25.0%1.2% conv.
mikrowelle 30l21K/yr -26.2%0.8% conv.
panasonic mikrowelle inverter6K/yr +2.1%0.9% conv.
mikrowelle türanschlag unten6K/yr -26.9%0.3% conv.
bosch mikrowelle freistehend5K/yr +6.9%0.8% conv.
mikrowelle 28 liter5K/yr -44.4%0.6% conv.
whirlpool mikrowelle4K/yr -39.4%0.4% conv.
mikrowelle 30 liter4K/yr -46.3%0.3% conv.

All search terms

Top mikrowelle 30l products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Panasonic NN-SD36QSEPG Solo-Mikrowelle 29 l 1000 W automatisches Auftauen 11 automatische Programme Timer Silber

Panasonic€134.314.2★147 rev

Panasonic NN-E20JWMEBG Mikrowellenofen mit Glasteller 20L 800W Auftaufunktion 5 Leistungsstufen Timer Weiß 2025 Modell

Panasonic€77.154.4★88 rev

Panasonic NN-SD37QSEPG Solo-Mikrowellenofen 29 l 1000 W automatisches Auftauen 11 automatische Programme Timer Silber & Edelstahl

Panasonic€119.534.4★50 rev

Panasonic NN-CT57JMGPG schlanker Kombi-Mikrowellenherd mit Drehteller 27 Liter 1000 W Edelstahl 29 automatische Programme gesünderes Junior Menü Silber

Panasonic€232.474.2★989 rev

Panasonic NN-S29KSMEPG Solo Mikrowelle (800 Watt 20 Liter) edelstahl Silber

Panasonic€97.154.3★243 rev

Newest

by launch date

Panasonic NN-CD58RSEPG 27L 4-in-1 Kombi-Mikrowelle mit Airfryer-Funktion 1000W Inverter 1300W Grill Umluft Airfry 19 Automatikprogramme intuitiven Drehregler Air-Fry-Korb Edelstahl

Panasonic€316.8320 rev

3mo ago

Toshiba MW2-MG20PE(BK) Mikrowellenherd 700 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz

TOSHIBA€67.34471 rev

4mo ago

Panasonic NN-ST65QBEPG 32L Inverter Solo Mikrowelle 1000 Watt Leistung Genius Sensor Technologie 20 Automatikprogramme Quick 30 Funktion Touch-Bedienung Großer Drehteller Schwarz

Panasonic€162.5037 rev

5mo ago

Panasonic NN-ST64QWEPG 32L Inverter Solo Mikrowelle 1000 Watt Leistung 20 Automatikprogramme Quick 30 Funktion Touch-Bedienung Gleichmäßiges Garen und Auftauen Weiß

Panasonic€160.0137 rev

5mo ago

Severin Mikrowelle Solo zum Auftauen und Erhitzen XXL Innenraum 28 L Mikrowellengerät mit herausnehmbaren Glasdrehteller 5 Leistungsstufen 35-Minuten-Timer 900 W schwarz MW 7796

SEVERIN€112.23237 rev

9mo ago

What buyers say about mikrowelle 30l

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit20%

“easy to use”

Qualität insgesamt18%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“nichts fühlt sich billig an”

beworben Vs Tatsächliches Produkt8%

“Macht seinen Job”

Heizung7%

“wärmt das Essen schnell auf”

Design insgesamt5%

“a sleek design that looks great in the kitchen”

Gesamtgröße4%

“Passt”

Geräuschpegel2%

“Nichts klappert”

Einfache Reinigung2%

“Leicht zu reinigen, weil sich nix dreht”

Haltbarkeit2%

“Wiederholbar”

What buyers complain about

Haltbarkeit10%

“Defekt nach 2 Jahren”

Heizung10%

“Wird nicht gleichmäßig warm”

Qualität insgesamt8%

“NULL STERNE”

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

“Unnötig viele Programme”

Gesamtgröße6%

“Sehr gross”

Benutzerfreundlichkeit4%

“(Mit schlafendem Kind eher unpraktisch)”

beworben Vs Tatsächliches Produkt4%

“Dazu noch ohne Angabe auf der Website”

Touch-/Tastensteuerung4%

“Die Knöpfe sind relativ billig verarbeitet”

Preis-Leistungs-Verhältnis4%

“Bei dem Preis finde ich das nicht ok”

Geräuschpegel4%

“laut”

Top return reasons

Gesamtgröße36%

Defekt Material/Teile14%

Heizung7%

Funktionalität insgesamt7%

Geräuschpegel5%

Mechanismus probleme3%

Benutzerfreundlichkeit3%

beworben Vs Tatsächliches Produkt3%

Qualität insgesamt3%

Produktzustand2%

Common questions

Is mikrowelle 30l profitable to sell on Amazon Germany?: The niche generates €144K/yr across 60 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (42/100).
How competitive is the mikrowelle 30l niche?: 13 brands and 107 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mikrowelle 30l?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.3%.
What does it cost to enter the mikrowelle 30l niche?: Listings span €48.98–€534.85; the average listing price is €146.35 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.