Is mikrowelle profitable to sell on Amazon Germany?

The niche generates €8.2M/yr across 49 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the mikrowelle niche?

15 brands and 112 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in mikrowelle?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 2.5%.

When does demand for mikrowelle peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the mikrowelle niche?

Listings span €33.03–€171.45; the average listing price is €69.05 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

mikrowelle

Worth a look

Shows a $8.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€8.2M

€8.2M/yr · 8.9M searches

Avg price

Great€69.05

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.5%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay€33.03–€171.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,953.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, mikrowelle is a €8.2M/yr Amazon Germany market (8.9M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: €6.9M–€8.6M; units × avg price
Launch success: 100%; 6 of 6 new (360d)
Conversion rate: 1.3%
Avg BSR: #730
Page quality: 0%
Prime: 86%
Sponsored: 100%
Out of stock: 4.4%
Avg brand age: 49 months
Avg seller age: 183 days

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

112

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

20%

TOSHIBA23%
Comfee17%
SEVERIN15%
Samsung10%
Cecotec8%
LG7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 49 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Severin Mikrowelle Solo zum Auftauen und Erhitzen Mikrowellengerät mit Drehteller für gleichmäßige Wärmeverteilung 17L Schwarz / Edelstahl MW 7886

SEVERIN€48.984.5★1,579 rev

Comfee CMO-MP012ND(BK) Freistehende Mikrowelle 20L kompakt in Schwarz 700W Mikrowelle klein mit 5 Leistungsstufen Drehteller Auftaufunktion für Singles Studentenwohnheim & kleine Küchen

Comfee€48.614.5★6,090 rev

TOSHIBA€71.844.6★130 rev

Samsung MS2AK3515AS/EG Mikrowelle 800 W 23 Garraum 48 9 cm Breite Kratzfester Keramik-Emaille-Inneraum QuickDefrost Auftauprogramme Silber

Samsung€94.894.5★4,151 rev

Toshiba MW2-MG20PF(BK)/GE Mikrowellenherd 800 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz

TOSHIBA€66.364.4★1,592 rev

Newest

by launch date

Toshiba MW2-MM20PE(BK) Freistehend Mikrowelle/Solo-Mikrowelle / 20L / 700W / 5 Leistungsstufen mit praktischer Auftaufunktion/LED-Beleuchtung im Innenraum/Schwarz

TOSHIBA€57.09311 rev

4mo ago

Toshiba MW2-MG20PE(BK) Mikrowellenherd 700 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz

TOSHIBA€67.34471 rev

4mo ago

TOSHIBA€71.84130 rev

5mo ago

Comfee CMO-MP012ND(BK) Freistehende Mikrowelle 20L kompakt in Schwarz 700W Mikrowelle klein mit 5 Leistungsstufen Drehteller Auftaufunktion für Singles Studentenwohnheim & kleine Küchen

Comfee€48.616,090 rev

7mo ago

LG MS2082H Solo-Mikrowelle (20 L 700 W) mit einfacher Bedienung (5 Leistungsstufen Doppel-Drehregler LED-Beleuchtung) Weiß

LG€55.7723 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit21%

“easy to use”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis17%

“Beste Preis”

beworben Vs Tatsächliches Produkt10%

“Macht seinen Job”

Gesamtgröße5%

“Passt”

Heizung5%

“und gleichmäßig warm”

Design insgesamt5%

“a sleek design that looks great in the kitchen”

Mikrowellengeeignet2%

“Super Mikrowelle”

Einfache Reinigung2%

“leichter zum reinigen”

Funktionalität insgesamt1%

“Das Gerät läuft super”

What buyers complain about

Haltbarkeit14%

“Nach 2,5 Jahren defekt”

Heizung11%

“Wird nicht gleichmäßig warm”

Qualität insgesamt10%

“NULL STERNE”

Gesamtgröße8%

“GROSSE TELLER PASSEN NICHT”

Funktionalität insgesamt5%

“Funktioniert nicht”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“Unnötig viele Programme”

Geräuschpegel3%

“tolle Haube nur ein wenig laut”

Benutzerfreundlichkeit3%

“nicht praktisch”

Grillen3%

“Das Einzige, was mir nicht so gut gefällt, ist die Grillfunktion”

Touch-/Tastensteuerung3%

“Erst ging auf dem touch screen nur die 1 dann gar nichts mehr”

Top return reasons

Gesamtgröße36%

Defekt Material/Teile12%

Heizung9%

Funktionalität insgesamt9%

Geräuschpegel4%

Mechanismus probleme3%

Qualität insgesamt3%

Touch-/Tastensteuerung3%

Benutzerfreundlichkeit2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is mikrowelle profitable to sell on Amazon Germany?: The niche generates €8.2M/yr across 49 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the mikrowelle niche?: 15 brands and 112 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in mikrowelle?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 2.5%.
When does demand for mikrowelle peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the mikrowelle niche?: Listings span €33.03–€171.45; the average listing price is €69.05 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

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mikrowelle

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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