Mikrowelle
MaybeShoppers spend an estimated $8.2M a year here. But demand is soft, at -27.9% this quarter, so Mikrowelle is a Maybe.
- Flapen Score
- 56 / 100Top 20% of 260 Elektro-Großgeräte niches · +9 vs the category median of 4756
- Market size
- €8.2M/yr8.9M searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 112 sellers
Flapen Score
Mikrowelle against its category
The dotted line is the Elektro-Großgeräte average. Past it, Mikrowelle is stronger. Inside it, weaker.
Market
The Mikrowelle market on Amazon at a glance
Shoppers on Amazon Germany searched for Mikrowelle 8.9M times last year and spent an estimated €8.2M. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.2M a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €8.2Ma year
- Peak month
- November2.3× the quietest month
- Top search term
- mikrowelle5.8M searches a year
02 · Price
A sale here is worth €69.05.
Listings sell for €69.05 on average, from €33.03 to €171.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At €69.05 that is €86K to €104K a year per listing.
- Average price
- €69.05inside the $15 to $100 sweet spot
- Price range
- €33.03–€171.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €86K–€104K
- Returns
- 2.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #730 within Elektro-Großgeräte. It carries 1,953 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 4.4%
- Average rank
- #730in Elektro-Großgeräte
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,953per listing
- Listings tracked
- 49
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mikrowelle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Severin Mikrowelle Solo zum Auftauen und Erhitzen Mikrowellengerät mit Drehteller für gleichmäßige Wärmeverteilung 17L Schwarz / Edelstahl MW 7886
- Price
- €48.98
- Rating
- 4.5/5
- Reviews
- 1,579
- Age
- 3y ago

Comfee CMO-MP012ND(BK) Freistehende Mikrowelle 20L kompakt in Schwarz 700W Mikrowelle klein mit 5 Leistungsstufen Drehteller Auftaufunktion für Singles Studentenwohnheim & kleine Küchen
- Price
- €48.61
- Rating
- 4.5/5
- Reviews
- 6,090
- Age
- 7mo ago

TOSHIBA Multifunktionale Mikrowelle in spiegelndem Schwarz|20 Liter|800W|Digitale Solo-Klein Mikrowelle mit 11 Leistungsstufen|6 Automatikprogrammen|Express-Kochfunktion|Auftauen|MW3-EM20PE(BM)
- Price
- €71.84
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 5mo ago

Samsung MS2AK3515AS/EG Mikrowelle 800 W 23 Garraum 48 9 cm Breite Kratzfester Keramik-Emaille-Inneraum QuickDefrost Auftauprogramme Silber
- Price
- €94.89
- Rating
- 4.5/5
- Reviews
- 4,151
- Age
- 6y ago

Toshiba MW2-MG20PF(BK)/GE Mikrowellenherd 800 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz
- Price
- €66.36
- Rating
- 4.4/5
- Reviews
- 1,592
- Age
- 5y ago
Trending
estimated 90-day click momentum
Toshiba MW2-MG20PE(BK) Mikrowellenherd 700 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz
- Price
- €67.34
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 4mo ago

Toshiba MW2-MM20PE(BK) Freistehend Mikrowelle/Solo-Mikrowelle / 20L / 700W / 5 Leistungsstufen mit praktischer Auftaufunktion/LED-Beleuchtung im Innenraum/Schwarz
- Price
- €57.09
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 4mo ago

TOSHIBA Multifunktionale Mikrowelle in spiegelndem Schwarz|20 Liter|800W|Digitale Solo-Klein Mikrowelle mit 11 Leistungsstufen|6 Automatikprogrammen|Express-Kochfunktion|Auftauen|MW3-EM20PE(BM)
- Price
- €71.84
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 5mo ago

Exquisit Mikrowelle 20 l - Klein Weiß 700 W 6 Leistungsstufen
- Price
- €49.28
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 2y ago

Comfee CMO-MP012ND(BK) Freistehende Mikrowelle 20L kompakt in Schwarz 700W Mikrowelle klein mit 5 Leistungsstufen Drehteller Auftaufunktion für Singles Studentenwohnheim & kleine Küchen
- Price
- €48.61
- Rating
- 4.5/5
- Reviews
- 6,090
- Age
- 7mo ago
Newest
by launch date
Toshiba MW2-MM20PE(BK) Freistehend Mikrowelle/Solo-Mikrowelle / 20L / 700W / 5 Leistungsstufen mit praktischer Auftaufunktion/LED-Beleuchtung im Innenraum/Schwarz
- Price
- €57.09
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 4mo ago

Toshiba MW2-MG20PE(BK) Mikrowellenherd 700 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz
- Price
- €67.34
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 4mo ago

TOSHIBA Multifunktionale Mikrowelle in spiegelndem Schwarz|20 Liter|800W|Digitale Solo-Klein Mikrowelle mit 11 Leistungsstufen|6 Automatikprogrammen|Express-Kochfunktion|Auftauen|MW3-EM20PE(BM)
- Price
- €71.84
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 5mo ago

Comfee CMO-MP012ND(BK) Freistehende Mikrowelle 20L kompakt in Schwarz 700W Mikrowelle klein mit 5 Leistungsstufen Drehteller Auftaufunktion für Singles Studentenwohnheim & kleine Küchen
- Price
- €48.61
- Rating
- 4.5/5
- Reviews
- 6,090
- Age
- 7mo ago

Chefman Mikrowelle 20 L 800 W 6 Voreinstellungen 10 Leistungsstufen
- Price
- €48.20
- Rating
- 4.5/5
- Reviews
- 1,643
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
112
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 74%
Open market
20%
- TOSHIBA23%
- Comfee17%
- SEVERIN15%
- Samsung10%
- Cecotec8%
- LG7%
Demand
Mikrowelle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Mikrowelle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mikrowelle5.8M/yr
- microwave383K/yr
- mikrowelle klein444K/yr
- microwellengerät416K/yr
- mikrowellen311K/yr
- mikrowelle mit grill und heißluft273K/yr
- mikrowelle ohne drehteller196K/yr
- mikrowelle schwarz179K/yr
- mini mikrowelle118K/yr
- microwelle119K/yr
Reviews and returns
What reviews say buyers love and hate about Mikrowelle
We read the reviews and the return reasons for every product selling here.
“Nach 2,5 Jahren defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mikrowelle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









