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Miele Waschmaschine

Fail

Prices span $253.65–$845.71, mostly outside the sweet spot, so Miele Waschmaschine is a Fail.

Flapen Score
47
47 / 100
Ranks 124 of 260 Elektro-Großgeräte niches · on the category median
Market size
€4.8M/yr1.6M searches / yr
90-day growth
-9.7%search demand this quarter
Competition
30%top-5 click share · 9 brands · 50 sellers

Flapen Score

Miele Waschmaschine against its category

The dotted line is the Elektro-Großgeräte average. Past it, Miele Waschmaschine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Waschmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Miele Waschmaschine 1.6M times last year and spent an estimated €4.8M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.8M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.6%
Market size, estimated
€4.8Ma year
Peak month
November1.9× the quietest month
Top search term
miele waschmaschine300K searches a year

02 · Price

A sale here is worth €473.45.

Listings sell for €473.45 on average, from €253.65 to €845.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €473.45 that is €47K to €118K a year per listing.

Average price
€473.45above the $15 to $100 sweet spot
Price range
€253.65–€845.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€47K–€118K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #44 within Elektro-Großgeräte. It carries 303 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
6.5%
Average rank
#44in Elektro-Großgeräte
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
303per listing
Listings tracked
58

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Miele Waschmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

50

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 74%

Open market

1%

  • Brand 135%
  • Brand 228%
  • Brand 318%
  • Brand 415%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 1%)

Demand

Miele Waschmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Miele Waschmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miele waschmaschine300K/yr
  • bosch waschmaschine226K/yr
  • siemens waschmaschine187K/yr
  • aeg waschmaschine143K/yr
  • samsung waschmaschine126K/yr
  • waschmaschine bosch120K/yr
  • waschmaschine miele113K/yr
  • waschmaschine siemens95K/yr
  • waschmaschine samsung80K/yr
  • bosch waschmaschine serie 857K/yr

Reviews and returns

What reviews say buyers love and hate about Miele Waschmaschine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geräuschpegel”
15%of negative reviews mention “Haltbarkeit”
3.6%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Miele Waschmaschine questions

Answered from the same tracked data.