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Miele Geschirrspüler

Fail

Products sell for $489.52 on average, outside the sweet spot, so Miele Geschirrspüler is a Fail.

Flapen Score
35
35 / 100
Ranks 227 of 260 Elektro-Großgeräte niches · −12 vs the category median of 47
Market size
€181K/yr142K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
54%top-5 click share · 8 brands · 62 sellers

Flapen Score

Miele Geschirrspüler against its category

The dotted line is the Elektro-Großgeräte average. Past it, Miele Geschirrspüler is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Geschirrspüler market on Amazon at a glance

Shoppers on Amazon Germany searched for Miele Geschirrspüler 142K times last year and spent an estimated €181K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
0.3%
Market size, estimated
€181Ka year
Peak month
November2.0× the quietest month
Top search term
miele geschirrspüler64K searches a year

02 · Price

A sale here is worth €489.52.

Listings sell for €489.52 on average, from €22.18 to €798.26. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €489.52 that is €0 to €49K a year per listing.

Average price
€489.52above the $15 to $100 sweet spot
Price range
€22.18–€798.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€49K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,355 within Elektro-Großgeräte. It carries 125 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,355in Elektro-Großgeräte
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
125per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Miele Geschirrspüler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

62

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

2%

  • Brand 140%
  • Brand 232%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 2%)

Demand

Miele Geschirrspüler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Miele Geschirrspüler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miele geschirrspüler64K/yr
  • miele spülmaschine26K/yr
  • geschirrspüler miele16K/yr
  • spülmaschine miele17K/yr
  • miele geschirrspüler vollintegriert8K/yr
  • miele einbau geschirrspüler4K/yr
  • miele geschirrspüler teilintegrierbar4K/yr
  • geschirrspüler miele integrierbar2K/yr
  • miele geschirrspüler vollintegriert 60 cm492/yr
  • miele geschirrspüler vollintegriert 60 cm+++9/yr

Reviews and returns

What reviews say buyers love and hate about Miele Geschirrspüler

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Montage/Installation”
4.1%of orders come back
“Schräg installiert und Küchenfront beschädigt”
A buyer, on “Montage/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Miele Geschirrspüler questions

Answered from the same tracked data.