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Kühlschrank Matten

a small market ($33K/yr) — Kühlschrank Matten doesn't clear our bar today.

Flapen Score

47
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Ranks 124 of 260 Elektro-Großgeräte niches · on the category median

Market size 8Growth 38Conversion 57Competition 44Returns 92Price range 25Avg price 24Brand share 67Review moat 68Quality gap 60
This niche Category average · 260 niches

Is Kühlschrank Matten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kühlschrank Matten is a €33K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 47/100.

Kühlschrank Matten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.7% over the last 90 days and 4.9% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr5K
Search volume / yr+10.7%78K
Conversion rate4.9%
Avg price€8.74

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers20 · 38
Top-5 product click share59%
Open market35%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews767

Top Kühlschrank Matten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

38

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

29%

  • HAUSPROFI18%
  • com-four16%
  • Polly Online14%
  • Westmark9%
  • JIUHEEDAMAI8%
  • Rayen6%

Kühlschrank Matten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR4.9%Products25Brands20Top 5 Brands65%OOS Rate18.4%Rating4.4★Reviews767Avg BSR#280
2K2KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Kühlschrank Matten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kühlschrankmatten22K/yr
  • kühlschrank matten18K/yr
  • kühlschrankmatte11K/yr
  • kühlschrank matte8K/yr
  • kühlschrank unterlage7K/yr
  • kühlschrankmatten antibakteriell7K/yr
  • antibakterielle kühlschrankmatten2K/yr
  • kühlschrank matten antibakterielle2K/yr
  • kühlschrank unterlegmatte438/yr

What reviews say buyers love and hate about Kühlschrank Matten

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt17%

Qualität: Gutes Produkt

Einfache Reinigung16%

Leicht zu reinigen

beworben Vs Tatsächliches Produkt11%

Erfüllen ihren Zweck

Benutzerfreundlichkeit10%

brauchbar

Gesamtgröße10%

passt perfekt

What buyers complain about

77% of reviews
Dicke15%

sehr dünn

Feucht/Trocken13%

kurz danach war wieder alles nass

Griff13%

sie sind rutschig

Gesamtgröße10%

Leider waren die Matten für unsere Kühlschrank ein wenig zu kurz in der Breite

Geruch8%

Minimal Geruch beim aus der Packung nehmen

Kühlschrank Matten return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
46%
2Dünn
10%
3Griff
7%
4Funktionalität insgesamt
6%
5Geruch
6%

Common Kühlschrank Matten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kühlschrank Matten 47/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +10.7% over the last 90 days.
Search demand for Kühlschrank Matten on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.