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Kühlschrank Matten

Fail

Shoppers spend an estimated $33K a year here, so Kühlschrank Matten is a Fail.

Flapen Score
47
47 / 100
Ranks 124 of 260 Elektro-Großgeräte niches · on the category median
Market size
€33K/yr78K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
59%top-5 click share · 20 brands · 38 sellers

Flapen Score

Kühlschrank Matten against its category

The dotted line is the Elektro-Großgeräte average. Past it, Kühlschrank Matten is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kühlschrank Matten market on Amazon at a glance

Shoppers on Amazon Germany searched for Kühlschrank Matten 78K times last year and spent an estimated €33K. The top 5 brands take 65% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
4.9%
Market size, estimated
€33Ka year
Peak month
August1.5× the quietest month
Top search term
kühlschrankmatten22K searches a year

02 · Price

A sale here is worth €8.74.

Listings sell for €8.74 on average, from €4.80 to €18.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.74 that is €874 to €2K a year per listing.

Average price
€8.74under the $15 to $100 sweet spot
Price range
€4.80–€18.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€874–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #280 within Elektro-Großgeräte. It carries 767 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#280in Elektro-Großgeräte
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
767per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kühlschrank Matten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

38

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

29%

  • Brand 118%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Kühlschrank Matten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kühlschrank Matten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kühlschrankmatten22K/yr
  • kühlschrank matten18K/yr
  • kühlschrankmatte11K/yr
  • kühlschrank matte8K/yr
  • kühlschrank unterlage7K/yr
  • kühlschrankmatten antibakteriell7K/yr
  • antibakterielle kühlschrankmatten2K/yr
  • kühlschrank matten antibakterielle2K/yr
  • kühlschrank unterlegmatte438/yr

Reviews and returns

What reviews say buyers love and hate about Kühlschrank Matten

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Dicke”
1.1%of orders come back
“sehr dünn”
A buyer, on “Dicke”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kühlschrank Matten questions

Answered from the same tracked data.