Is kochplatte profitable to sell on Amazon Germany?

The niche generates €1.5M/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the kochplatte niche?

20 brands and 113 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in kochplatte?

Top complaints mined from reviews: Heizung, Qualität insgesamt, Haltbarkeit. The return rate is 3.1%.

When does demand for kochplatte peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kochplatte niche?

Listings span €12.75–€74.67; the average listing price is €38.33 (sweet spot $15–$100). The average incumbent carries 3,479 reviews — the moat a new listing must climb.

kochplatte

Worth a look

Shows a sweet-spot price point ($38.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€38.33

avg listing price — sweet spot $15–$100

Price range

Great€12.75–€74.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.5M

€1.5M/yr · 1.4M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,478.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kochplatte is a €1.5M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

kochplatte market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €1.1M–€1.5M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 2.8%
Avg BSR: #89
Page quality: 0%
Prime: 88%
Sponsored: 91%
Out of stock: 8.1%
Avg brand age: 52 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

113

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

25%

SEVERIN38%
Profi Cook9%
Tristar9%
AMZCHEF7%
AAOBOSI6%
TZS First Austria6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kochplatte search terms

kochplatte325K/yr -0.4%2.2% conv.
herdplatte217K/yr -13.7%1.6% conv.
kochplatten 2er elektrisch163K/yr -2.4%3.1% conv.
herdplatte 2 kochfelder133K/yr +2.5%2.7% conv.
kochplatte 1er78K/yr -9.7%3.2% conv.
kochfeld 2 platten61K/yr +3.4%2.1% conv.
kochplatten56K/yr -2.4%1.0% conv.
herdplatte 1 kochfeld59K/yr -6.0%4.3% conv.
doppelkochplatte45K/yr -0.6%2.0% conv.
kochplatte elektrisch50K/yr -15.3%2.1% conv.

All search terms

Top kochplatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Severin Doppel Kochplatte für Küche Büro oder Camping kleine Herdplatte mit stufenloser Temperatureinstellung Campingkocher für zwei Töpfe 2.500 W silber DK 1042

SEVERIN€28.364.3★15,753 rev

SEVERIN Doppel Kochplatte für Küche Büro oder Camping kleine Herdplatte mit stufenloser Temperatureinstellung Campingkocher für zwei Töpfe Edelstahl 2.500 W DK 1014 Weiß

SEVERIN€32.404.3★15,747 rev

Severin Kochplatte für Küche Büro oder Camping kleine Herdplatte mit stufenloser Temperatureinstellung Campingkocher für einen Topf weiß single 1.500 W KP 1091

SEVERIN€20.164.3★15,753 rev

Profi Cook€59.034.2★935 rev

Severin Kp1092 Rechaud - Piastra Elettrica 1500w - Diametro 18 Cm - Termostato Regolabile - Ideale Per Cucine Piccole / Acciaio Inox

SEVERIN€21.864.3★15,753 rev

Newest

by launch date

AURAKICH Glaskeramikkochfeld 2 Platten Einbau-Kochfeld mit Abriebfeste Glaskeramik 2 Jahre Garantie 3000W 9 Leistungsstufen Timer 1-99 Min Kindersicherung mit Stecker für alle Töpfe

AURAKICH€49.3232 rev

7mo ago

Aobosi Glaskeramikkochfeld 2 platten Domino Glaskeramikkochfeld mit 9 Leistungsstufen Einstellung Touch-Steuerung Pause-Funktion Kindersicherung 99min Timer 3000W

AAOBOSI€54.002,595 rev

10mo ago

Domino Glaskeramikkochfeld FIREGAS Einbauherde Glaskeramik Elektrisches Kochfeld 3000W 9 Leistungsstufen Sensor-Touch-Steuerung Kindersicherung 1-99 Mi Timer Kochfeld 2 Platten

FIREGAS€52.1145 rev

10mo ago

MIDEA Glaskeramikkochfeld mit 2 Kochzonen Kochfelder Einbau Keramikkochfeld mit dem Stecker Verdrahtung Berührungssteuerung Automatische Abschaltung Kindersicherung

Midea€58.35115 rev

1y ago

AMZCHEF Glaskeramikkochfeld 2 Platten 3200W Kochfeld 2 Platten mit 9 Leistungsstufen 2-in-1 Freistehend-/Einbau-Design Touch-Steuerung Mattierte Glasoberfläche Kompatibel mit Allen Kochgeschirren

AMZCHEF€56.271,152 rev

2y ago

What buyers say about kochplatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Heizung13%

“Temperatur wird optimal eingehalten”

Preis-Leistungs-Verhältnis12%

“Preis -Leistung super”

Benutzerfreundlichkeit11%

“Super,ganz einfache Handhabung”

beworben Vs Tatsächliches Produkt10%

“Tut was es muss”

Gesamtgröße4%

“Passt”

Einfache Reinigung4%

“Formschönes Gerät leicht zu reinigen mit top Leistung”

Kocherlebnis3%

“So macht Kochen Spass”

Effizienz2%

“Funktioniert sehr gut”

Design insgesamt2%

“Das Design ist modern”

What buyers complain about

Heizung19%

“Es dauert zwar so 1-3 min bis es warm wird”

Qualität insgesamt12%

“Inakzeptable Qualität – nach nur einem Monat defekt”

Haltbarkeit11%

“3 Monate defekt”

Geruch6%

“Es wird am Anfang etwas stinken”

Kocherlebnis6%

“Eingebrannte Kochfläche”

Geräuschpegel5%

“Stinkt leider”

Gesamtgröße3%

“Induktionsfeld zu klein”

Griffqualität3%

“Die halte Griffe links Recht sich ein wenig schwindlig”

Funktionalität insgesamt2%

“Und funktioniert nicht”

Temperaturkontrolle2%

“Temperatur Regulation funktioniert nicht”

Top return reasons

Gesamtgröße26%

Heizung17%

Funktionalität insgesamt12%

Defekt Material/Teile5%

Qualität insgesamt4%

Geruch4%

Kompatibilität – insgesamt3%

Stärke3%

Geräuschpegel3%

Mechanismus probleme2%

Common questions

Is kochplatte profitable to sell on Amazon Germany?: The niche generates €1.5M/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the kochplatte niche?: 20 brands and 113 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in kochplatte?: Top complaints mined from reviews: Heizung, Qualität insgesamt, Haltbarkeit. The return rate is 3.1%.
When does demand for kochplatte peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kochplatte niche?: Listings span €12.75–€74.67; the average listing price is €38.33 (sweet spot $15–$100). The average incumbent carries 3,479 reviews — the moat a new listing must climb.