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Kochplatte

Maybe

Products sell for $38.33 on average, inside the sweet spot. But demand is soft, at -1.9% this quarter, so Kochplatte is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 260 Elektro-Großgeräte niches · +13 vs the category median of 47
Market size
€1.5M/yr1.4M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
41%top-5 click share · 20 brands · 113 sellers

Flapen Score

Kochplatte against its category

The dotted line is the Elektro-Großgeräte average. Past it, Kochplatte is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kochplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Kochplatte 1.4M times last year and spent an estimated €1.5M. The top 5 brands take 69% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.8%
Market size, estimated
€1.5Ma year
Peak month
November1.4× the quietest month
Top search term
kochplatte325K searches a year

02 · Price

A sale here is worth €38.33.

Listings sell for €38.33 on average, from €12.75 to €74.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €38.33 that is €29K to €38K a year per listing.

Average price
€38.33inside the $15 to $100 sweet spot
Price range
€12.75–€74.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€29K–€38K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #89 within Elektro-Großgeräte. It carries 3,479 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
8.1%
Average rank
#89in Elektro-Großgeräte
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
3,479per listing
Listings tracked
34

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kochplatte products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

€0€44K€88K€131K€175K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

113

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 86%

Open market

25%

  • SEVERIN38%
  • Profi Cook9%
  • Tristar9%
  • AMZCHEF7%
  • AAOBOSI6%
  • TZS First Austria6%

Demand

Kochplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kochplatte search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kochplatte325K/yr
  • herdplatte217K/yr
  • kochplatten 2er elektrisch163K/yr
  • herdplatte 2 kochfelder133K/yr
  • kochplatte 1er78K/yr
  • kochfeld 2 platten61K/yr
  • kochplatten56K/yr
  • herdplatte 1 kochfeld59K/yr
  • doppelkochplatte45K/yr
  • kochplatte elektrisch50K/yr

Reviews and returns

What reviews say buyers love and hate about Kochplatte

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Heizung”
3.1%of orders come back
“Es dauert zwar so 1-3 min bis es warm wird”
A buyer, on “Heizung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kochplatte questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data