- Flapen Score
- 48 / 100Top 44% of 260 Elektro-Großgeräte niches · +1 vs the category median of 4748
- Market size
- €1.2M/yr863K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 36%top-5 click share · 16 brands · 61 sellers
Flapen Score
Herd against its category
The dotted line is the Elektro-Großgeräte average. Past it, Herd is stronger. Inside it, weaker.
Market
The Herd market on Amazon at a glance
Shoppers on Amazon Germany searched for Herd 863K times last year and spent an estimated €1.2M. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 863K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €1.2Ma year
- Peak month
- November3.1× the quietest month
- Top search term
- elektroherd104K searches a year
02 · Price
A sale here is worth €386.06.
Listings sell for €386.06 on average, from €20.16 to €1023.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €386.06 that is €0 to €39K a year per listing.
- Average price
- €386.06above the $15 to $100 sweet spot
- Price range
- €20.16–€1023.85
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€39K
- Returns
- 3.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #18 within Elektro-Großgeräte. It carries 806 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 86%
- Out of stock, average day
- 8.6%
- Average rank
- #18in Elektro-Großgeräte
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 806per listing
- Listings tracked
- 50
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Herd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago

Gorenje Einbauherd-Set Heißluft Inox Set 4 mit Glaskeramik-Kochfeld / 77L / ExtraSteam / GentleClose & Open / EcoClean / AirFry / PizzaMode / PerfectGrill / Teleskopauszüge / Inox-Look
- Price
- €356.07
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 4y ago

Beko FSM57100GW Herd (Elektro/Freistehend) / 50 cm/Restwärmeanzeige/schwarz
- Price
- €267.35
- Rating
- 4.3/5
- Reviews
- 274
- Age
- 8y ago

Gorenje Einbaubackofen-Set Jump Set Aqua/C/Kombination aus autarkem Kochfeld ECT641BSC und Einbau-Backofen BO6735E02BK /77L/Pizzamode 300C/PerfectGrill/EcoClean-Email/Glaskeramik-Kochfeld/schwarz
- Price
- €324.03
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 1y ago

Siemens Einbau-Herd-Set EQ110KA1Z bestehend aus iQ100 Einbau-Herd 60 x 60 cm 3D Heißluft Edelstahl und iQ300 Elektro-Kochfeld 60 cm herdgesteuert zuschaltbare Bräterzone mit Rahmen aufliegend
- Price
- €498.39
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 4y ago
Trending
estimated 90-day click momentum
Gorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß
- Price
- €296.69
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung
- Price
- €236.56
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 7mo ago

Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago

Bauknecht BAKO 466 Steam IND Einbau Backofen-Kochfeld Kombination/Heißluftbackofen mit 12 Funktionen/Gentle Steam/EEK A+/Induktions-Kochfeld/ 60cm/Inox
- Price
- €508.20
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 11mo ago

KKT KOLBE Autarkes Herdset | 60cm Einbaubackofen BO8005FB | 59cm Induktionskochfeld IH85900RL | Grill | Heißluft | Automatik-Timer | 2-fach Wärmeschutzverglasung | Kindersicherung | SET8005FBIH859RL
- Price
- €434.61
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
Gorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß
- Price
- €296.69
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago

PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung
- Price
- €236.56
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 7mo ago

Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago

Bauknecht BAKO 466 Steam IND Einbau Backofen-Kochfeld Kombination/Heißluftbackofen mit 12 Funktionen/Gentle Steam/EEK A+/Induktions-Kochfeld/ 60cm/Inox
- Price
- €508.20
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
16 rising
Sellers
61
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 72%
Open market
18%
- Gorenje36%
- Beko18%
- Siemens10%
- Bauknecht6%
- KKT KOLBE6%
- Bosch6%
- Open — no brand owns it (10 brands, 18%)
Demand
Herd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.1×
Search terms
Top Herd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elektroherd104K/yr
- standherd89K/yr
- herdsets82K/yr
- elektroherd mit ceranfeld67K/yr
- einbauherd set54K/yr
- induktionsherd mit backofen52K/yr
- einbauherd mit induktionskochfeld55K/yr
- herdset42K/yr
- gorenje backofen35K/yr
- elektroherd freistehend31K/yr
Reviews and returns
What reviews say buyers love and hate about Herd
We read the reviews and the return reasons for every product selling here.
“Qualität null”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Herd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









