Herd
weak search conversion (0.4%) — Herd doesn't clear our bar today.
Flapen Score
Top 44% of 260 Elektro-Großgeräte niches · +1 vs the category median of 47
Is Herd profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Herd is a €1.2M/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Herd: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 0.4% of searches end in a purchase.
€1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 50 products
Top Herd products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago
Gorenje Einbauherd-Set Heißluft Inox Set 4 mit Glaskeramik-Kochfeld / 77L / ExtraSteam / GentleClose & Open / EcoClean / AirFry / PizzaMode / PerfectGrill / Teleskopauszüge / Inox-Look
- Price
- €356.07
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 4y ago
Beko FSM57100GW Herd (Elektro/Freistehend) / 50 cm/Restwärmeanzeige/schwarz
- Price
- €267.35
- Rating
- 4.3/5
- Reviews
- 274
- Age
- 8y ago
Gorenje Einbaubackofen-Set Jump Set Aqua/C/Kombination aus autarkem Kochfeld ECT641BSC und Einbau-Backofen BO6735E02BK /77L/Pizzamode 300C/PerfectGrill/EcoClean-Email/Glaskeramik-Kochfeld/schwarz
- Price
- €324.03
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 1y ago
Siemens Einbau-Herd-Set EQ110KA1Z bestehend aus iQ100 Einbau-Herd 60 x 60 cm 3D Heißluft Edelstahl und iQ300 Elektro-Kochfeld 60 cm herdgesteuert zuschaltbare Bräterzone mit Rahmen aufliegend
- Price
- €498.39
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 4y ago
Trending
90-day click momentum
Gorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß
- Price
- €296.69
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago
PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung
- Price
- €236.56
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 7mo ago
Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago
Bauknecht BAKO 466 Steam IND Einbau Backofen-Kochfeld Kombination/Heißluftbackofen mit 12 Funktionen/Gentle Steam/EEK A+/Induktions-Kochfeld/ 60cm/Inox
- Price
- €508.20
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 11mo ago
KKT KOLBE Autarkes Herdset | 60cm Einbaubackofen BO8005FB | 59cm Induktionskochfeld IH85900RL | Grill | Heißluft | Automatik-Timer | 2-fach Wärmeschutzverglasung | Kindersicherung | SET8005FBIH859RL
- Price
- €434.61
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch dateGorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß
- Price
- €296.69
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago
Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago
PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung
- Price
- €236.56
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 7mo ago
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago
Bauknecht BAKO 466 Steam IND Einbau Backofen-Kochfeld Kombination/Heißluftbackofen mit 12 Funktionen/Gentle Steam/EEK A+/Induktions-Kochfeld/ 60cm/Inox
- Price
- €508.20
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
16 rising
Sellers
61
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
18%
- Gorenje36%
- Beko18%
- Siemens10%
- Bauknecht6%
- KKT KOLBE6%
- Bosch6%
- Open — no brand owns it (10 brands, 18%)
Herd demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 3.1×
Top Herd search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elektroherd104K/yr
- standherd89K/yr
- herdsets82K/yr
- elektroherd mit ceranfeld67K/yr
- einbauherd set54K/yr
- induktionsherd mit backofen52K/yr
- einbauherd mit induktionskochfeld55K/yr
- herdset42K/yr
- gorenje backofen35K/yr
- elektroherd freistehend31K/yr
What reviews say buyers love and hate about Herd
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good item”
“Bestes Preis/Leistungsverhältnis”
“Bestes Herdset ever”
“Super Gerät- easy von der Bedienung”
“Macht seinen Job”
What buyers complain about
57% of reviews“Qualität null”
“Der Backofen macht ungleichmäßig warm”
“Sonnst keine Funktion”
“Beschreibung Irreführend”
“Der Backofen macht ungleichmäßig warm”
Herd return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Herd questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
