Is Haushaltsgroßgeräte profitable to sell on Amazon Germany?

Flapen scores Haushaltsgroßgeräte 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €2.1M a year across 42 tracked products. 10 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew +1.8% in the last 90 days.

How competitive is the Haushaltsgroßgeräte niche on Amazon Germany?

16 brands and 28 sellers compete in Haushaltsgroßgeräte on Amazon Germany. The top 5 Haushaltsgroßgeräte products take 39% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Haushaltsgroßgeräte?

Haushaltsgroßgeräte buyers on Amazon Germany complain most about Haltbarkeit, Geräuschpegel, and Qualität insgesamt. An estimated 3.8% of orders come back.

What does it cost to enter the Haushaltsgroßgeräte niche?

Haushaltsgroßgeräte sells for €385.77 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €261.22 to €800.05. The average product has 673 reviews, the count a new listing must catch up to.

Haushaltsgroßgeräte

Maybe

Shoppers spend an estimated $2.1M a year here. But prices span $261.22–$800.05, mostly outside the sweet spot, so Haushaltsgroßgeräte is a Maybe.

Filters High Price

Flapen Score: 53
53 / 100Top 33% of 260 Elektro-Großgeräte niches · +6 vs the category median of 47
Market size: €2.1M/yr576K searches / yr
90-day growth: +1.8%search demand this quarter
Competition: 39%top-5 click share · 16 brands · 28 sellers

Flapen Score

Haushaltsgroßgeräte against its category

The dotted line is the Elektro-Großgeräte average. Past it, Haushaltsgroßgeräte is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Haushaltsgroßgeräte market on Amazon at a glance

Shoppers on Amazon Germany searched for Haushaltsgroßgeräte 576K times last year and spent an estimated €2.1M. The top 5 brands take 72% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months: 576K
Growth, 90 days vs prior 90: +1.8%
Conversion, latest week: 1.0%
Market size, estimated: €2.1Ma year
Top search term: waschmaschine 10kg305K searches a year

02 · Price

A sale here is worth €385.77.

Listings sell for €385.77 on average, from €261.22 to €800.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €385.77 that is €0 to €39K a year per listing.

Average price: €385.77above the $15 to $100 sweet spot
Price range: €261.22–€800.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€39K
Returns: 3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #54 within Elektro-Großgeräte. It carries 673 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #54in Elektro-Großgeräte
Average rating: 4.25 starsAmazon Germany average 4.37 stars
Average reviews: 673per listing
Listings tracked: 42

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 10Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Haushaltsgroßgeräte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

23%

Brand 130%
Brand 219%
Brand 310%
Brand 48%
Brand 55%
Brand 65%

Demand

Haushaltsgroßgeräte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 5.6× · 9 of 12 months tracked

Search terms

Top Haushaltsgroßgeräte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

waschmaschine 10kg305K/yr -0.4%0.9% conv.
haier waschmaschine78K/yr +20.1%0.5% conv.
haier23K/yr +67.0%0.1% conv.
waschmaschine 12kg34K/yr -12.9%0.6% conv.
waschmaschine 10 kg25K/yr -10.7%1.1% conv.
waschmaschine 11kg22K/yr -10.0%0.6% conv.
waschmaschine haier18K/yr +9.3%0.9% conv.
waschmaschine 10kg angebote17K/yr -1.1%1.0% conv.
waschmaschine 13 kg16K/yr -1.7%0.8% conv.
waschmaschine 12 kg8K/yr -32.4%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Haushaltsgroßgeräte

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geräuschpegel”

21%of negative reviews mention “Haltbarkeit”

3.8%of orders come back

“Enttäuschende Haltbarkeit”

A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Haushaltsgroßgeräte questions

Answered from the same tracked data.

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