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Filtermatte

Fail

Demand is soft, at -25.3% this quarter, so Filtermatte is a Fail.

Flapen Score
36
36 / 100
Ranks 217 of 260 Elektro-Großgeräte niches · −11 vs the category median of 47
Market size
€74K/yr89K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 7 sellers

Flapen Score

Filtermatte against its category

The dotted line is the Elektro-Großgeräte average. Past it, Filtermatte is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filtermatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Filtermatte 89K times last year and spent an estimated €74K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
7.7%
Market size, estimated
€74Ka year
Peak month
November1.7× the quietest month
Top search term
limodor filter24K searches a year

02 · Price

A sale here is worth €10.69.

Listings sell for €10.69 on average, from €8.50 to €17.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €10.69 that is €5K to €8K a year per listing.

Average price
€10.69under the $15 to $100 sweet spot
Price range
€8.50–€17.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #561 within Elektro-Großgeräte. It carries 582 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
9.0%
Average rank
#561in Elektro-Großgeräte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
582per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Filtermatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Brand 173%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Filtermatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Filtermatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • limodor filter24K/yr
  • filter lüftungsanlage15K/yr
  • limodor lüfter filter11K/yr
  • badlüfter filter7K/yr
  • lüftungsfilter6K/yr
  • wohnraumlüftung filter4K/yr
  • filter badezimmer lüftung5K/yr
  • filter für lüftungsanlage4K/yr
  • limodor filter compact 5 00070 g33K/yr
  • filter für badlüfter4K/yr

Reviews and returns

What reviews say buyers love and hate about Filtermatte

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gesamtgröße”
17%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Fragliche Qualität”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Filtermatte questions

Answered from the same tracked data.