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Filtermatte

soft demand (-25.3% this quarter) — Filtermatte doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 217 of 260 Elektro-Großgeräte niches · −11 vs the category median of 47

Market size 18Growth 12Conversion 78Competition 18Returns 98Price range 26Avg price 39Brand share 14Review moat 73Quality gap 30
This niche Category average · 260 niches

Is Filtermatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Filtermatte is a €74K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Filtermatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 7.7% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr8K
Search volume / yr-25.3%89K
Conversion rate7.7%
Avg price€10.69

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 7
Top-5 product click share79%
Open market5%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews582

Top Filtermatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€11K€22K€33K€44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • BremerLuft73%
  • Ancable10%
  • Generisch4%
  • filtAIRS4%
  • Filterwelt3%
  • VILLAPOOL3%
  • Open — no brand owns it (1 brand, 3%)

Filtermatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR7.7%Products11Brands7Top 5 Brands95%OOS Rate9.0%Rating4.6★Reviews582Avg BSR#561
3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Top Filtermatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • limodor filter24K/yr
  • filter lüftungsanlage15K/yr
  • limodor lüfter filter11K/yr
  • badlüfter filter7K/yr
  • lüftungsfilter6K/yr
  • wohnraumlüftung filter4K/yr
  • filter badezimmer lüftung5K/yr
  • filter für lüftungsanlage4K/yr
  • limodor filter compact 5 00070 g33K/yr
  • filter für badlüfter4K/yr

What reviews say buyers love and hate about Filtermatte

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Gesamtgröße39%

Passt

Qualität insgesamt19%

Super Qualität

beworben Vs Tatsächliches Produkt13%

Hält, was es verspricht

Filterung13%

Filter

Preis-Leistungs-Verhältnis8%

Preis, Leistung super

What buyers complain about

88% of reviews
Qualität insgesamt17%

Fragliche Qualität

Dicke17%

Etwas dünn

Materialqualität13%

Sehr enttäuschend sehr billiges material

Filterung13%

Die Filter sind zu dünn

beworben Vs Tatsächliches Produkt6%

Filter nicht wie beschrieben 19mm dick sondern nur 9mm

Filtermatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
59%
2Dünn
11%
3Filterung
10%
4Qualität insgesamt
4%
5Kompatibilität – insgesamt
4%

Common Filtermatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filtermatte 36/100 on Amazon Germany — Skip it. The niche generates €74K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.
Search demand for Filtermatte on Amazon Germany peaks in Oct–Nov, where the busiest month runs 1.7× the quietest.