Is filtermatte profitable to sell on Amazon Germany?

The niche generates €74K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (36/100).

How competitive is the filtermatte niche?

7 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in filtermatte?

Top complaints mined from reviews: Qualität insgesamt, Dicke, Materialqualität. The return rate is 0.5%.

When does demand for filtermatte peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the filtermatte niche?

Listings span €8.50–€17.33; the average listing price is €10.69 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.

filtermatte

Skip it

Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good582.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay€8.50–€17.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€74K

€74K/yr · 89K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filtermatte is a €74K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

filtermatte market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: €64K–€86K; units × avg price
Conversion rate: 7.7%
Avg BSR: #561
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 9.0%
Avg brand age: 41 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

BremerLuft73%
Ancable10%
Generisch4%
filtAIRS4%
Filterwelt3%
VILLAPOOL3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top filtermatte search terms

limodor filter24K/yr -28.4%11.6% conv.
filter lüftungsanlage15K/yr -11.1%1.6% conv.
limodor lüfter filter11K/yr -39.4%11.1% conv.
badlüfter filter7K/yr -10.2%2.5% conv.
lüftungsfilter6K/yr -25.8%2.2% conv.
wohnraumlüftung filter4K/yr +2.2%0.5% conv.
filter badezimmer lüftung5K/yr -39.9%8.9% conv.
filter für lüftungsanlage4K/yr -24.1%2.0% conv.
limodor filter compact 5 00070 g33K/yr -21.3%14.7% conv.
filter für badlüfter4K/yr -30.8%3.4% conv.

All search terms

Top filtermatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BremerLuft 6x Ersatzfilter für LIMODOR Compact Lüfter kompatibel mit Limot Lüftungsgerät (Art.-Nr. 00070) Luftfilter & Staubfilter Made in Germany (6 Filter Blau/Weiß)

BremerLuft€9.444.6★1,317 rev

BremerLuft 6x Ersatzfilter für LIMODOR Compact Lüfter kompatibel mit Limot Lüftungsgerät (Art.-Nr. 00070 und 00810) Luftfilter & Staubfilter Made in Germany (6 Filter Weiß)

BremerLuft€9.274.6★1,317 rev

BremerLuft 6x Ersatzfilter für LIMODOR Lüfter Limot LF/ELF F/C

BremerLuft€9.004.6★404 rev

Ancable 6 Stück Ersatzfilter für Limodor Limot Lüfter LF/ELF und F/C Typ F-LF/5 00010 LIG - 226 x 226 x 18 mm Loch 95 mm Staubfilter Luftfilter Filterklasse G4

Ancable€8.574.4★89 rev

Ancable Ersatzfilter für Limodor Lüfter Serie Compact - 6 Stück 24 x 24 cm Staubfilter Luftfilter Filterklasse G4 - Ersetzt 00070

Ancable€9.314.3★128 rev

Newest

by launch date

6 Stück Filter passend für Lüftungsgerät Limodor Limot Lüfterserie compact 00070 Ersatzfilter Luftfilter Staubfilter Filterklasse G4- Made in Germany

CS Filter€8.5053 rev

11mo ago

25 kegelfilter DN 125 G4 filtermatte filter lüftungsanlage Ersatz für Zehnder Maico Pluggit Helios Disc Valves ersatzfilter für lüftungsanlage mit Durchmesser 125 mm Länge 180 mm Dicke 8 mm

VILLAPOOL€17.3355 rev

1y ago

Ancable 6 Stück Ersatzfilter für Limodor Limot Lüfter LF/ELF und F/C Typ F-LF/5 00010 LIG - 226 x 226 x 18 mm Loch 95 mm Staubfilter Luftfilter Filterklasse G4

Ancable€8.5789 rev

1y ago

Ancable Ersatzfilter für Limodor Lüfter Serie Compact - 6 Stück 24 x 24 cm Staubfilter Luftfilter Filterklasse G4 - Ersetzt 00070

Ancable€9.31128 rev

1y ago

BremerLuft 6x Ersatzfilter für LIMODOR Compact Lüfter kompatibel mit Limot Lüftungsgerät (Art.-Nr. 00070 und 00810) Luftfilter & Staubfilter Made in Germany (6 Filter Weiß)

BremerLuft€9.271,317 rev

2y ago

What buyers say about filtermatte

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße39%

“Passt”

Qualität insgesamt19%

“Super Qualität”

beworben Vs Tatsächliches Produkt13%

“Hält, was es verspricht”

Filterung13%

“Filter”

Preis-Leistungs-Verhältnis8%

“Preis, Leistung super”

Montage/Installation4%

“Leichtes anbringen”

Benutzerfreundlichkeit1%

“Einwandfrei”

What buyers complain about

Qualität insgesamt17%

“Fragliche Qualität”

Dicke17%

“Etwas dünn”

Materialqualität13%

“Sehr enttäuschend sehr billiges material”

Filterung13%

“Die Filter sind zu dünn”

beworben Vs Tatsächliches Produkt6%

“Filter nicht wie beschrieben 19mm dick sondern nur 9mm”

Haltbarkeit6%

“Unbedingt empfehlenswert, alle ca 3 Monate getauscht und es läuft 😃”

Gesamtgröße6%

“Ein Punkt Abzug, weil das Gebinde mit 10 Filtern einfach zu groß ist, wenn man nur 1 Filter pro Jahr braucht”

Dünn6%

“Zu dünn”

Stärke2%

“Die Filter sind zu dünn”

Einfache Reinigung2%

“siehe da dieser war verdreckt bis oben hin da eine bloße Reinigung des Filters nicht mehr ausreichte nach 9 Jahren musste ich mir einen neuen bestellen”

Top return reasons

Gesamtgröße59%

Dünn11%

Filterung10%

Qualität insgesamt4%

Kompatibilität – insgesamt4%

Dicke3%

beworben Vs Tatsächliches Produkt3%

Funktionalität insgesamt1%

Materialqualität1%

Blaulichtfilter1%

Common questions

Is filtermatte profitable to sell on Amazon Germany?: The niche generates €74K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (36/100).
How competitive is the filtermatte niche?: 7 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in filtermatte?: Top complaints mined from reviews: Qualität insgesamt, Dicke, Materialqualität. The return rate is 0.5%.
When does demand for filtermatte peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the filtermatte niche?: Listings span €8.50–€17.33; the average listing price is €10.69 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.

filtermatte

filtermatte market data

Competition & brand share

Demand & seasonality

Top filtermatte search terms

Top filtermatte products on Amazon

Top sellers

Newest

Trending

What buyers say about filtermatte

What buyers love

What buyers complain about

Top return reasons

Common questions

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