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Elektrischer Wäscheständer

Fail

Demand is soft, at -57.3% this quarter, so Elektrischer Wäscheständer is a Fail.

Flapen Score
46
46 / 100
Ranks 142 of 260 Elektro-Großgeräte niches · −1 vs the category median of 47
Market size
€21K/yr103K searches / yr
90-day growth
-57.3%search demand this quarter
Competition
54%top-5 click share · 18 brands · 30 sellers

Flapen Score

Elektrischer Wäscheständer against its category

The dotted line is the Elektro-Großgeräte average. Past it, Elektrischer Wäscheständer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektrischer Wäscheständer market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrischer Wäscheständer 103K times last year and spent an estimated €21K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-57.3%
Conversion, latest week
0.3%
Market size, estimated
€21Ka year
Peak month
October7.9× the quietest month
Top search term
elektrischer wäscheständer17K searches a year

02 · Price

A sale here is worth €74.31.

Listings sell for €74.31 on average, from €22.16 to €348.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €74.31 that is €0 to €7K a year per listing.

Average price
€74.31inside the $15 to $100 sweet spot
Price range
€22.16–€348.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #1,445 within Elektro-Großgeräte. It carries 175 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
65%
Out of stock, average day
24.3%
Average rank
#1,445in Elektro-Großgeräte
Average rating
3.99 starsAmazon Germany average 4.37 stars
Average reviews
175per listing
Listings tracked
26

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Elektrischer Wäscheständer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€1K€2K€3K€4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 93%

Open market

33%

  • Zilan20%
  • Kiseely14%
  • Silvergear13%
  • HEYDRY7%
  • avenido7%
  • KASYDoFF6%

Demand

Elektrischer Wäscheständer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Elektrischer Wäscheständer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elektrischer wäscheständer17K/yr
  • wäscheständer beheizbar12K/yr
  • beheizbarer wäscheständer13K/yr
  • elektrischer wäschetrockner9K/yr
  • wäscheständer elektrisch9K/yr
  • beheizbare wäscheständer10K/yr
  • wäscheständer trockner5K/yr
  • wäscheständer mit heizung11K/yr
  • beheizter wäscheständer7K/yr
  • electric clothes dryer4K/yr

Reviews and returns

What reviews say buyers love and hate about Elektrischer Wäscheständer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Stärke”
16%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Unfassbar schlecht Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elektrischer Wäscheständer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data