Is einbaumikrowelle profitable to sell on Amazon Germany?

The niche generates €399K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (47/100).

How competitive is the einbaumikrowelle niche?

20 brands and 148 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in einbaumikrowelle?

Top complaints mined from reviews: Qualität insgesamt, Anleitung/Benutzerhandbuch/Fehlerbehebung, Heizung. The return rate is 3.9%.

When does demand for einbaumikrowelle peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the einbaumikrowelle niche?

Listings span €58.18–€325.58; the average listing price is €173.08 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.

einbaumikrowelle

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Review moat

Great373.6

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good€399K

€399K/yr · 435K searches

Avg price

Good€173.08

avg listing price — sweet spot $15–$100

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Price range

Bad€58.18–€325.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, einbaumikrowelle is a €399K/yr Amazon Germany market (435K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €260K–€346K; units × avg price
Launch success: 46%; 6 of 13 new (360d)
Conversion rate: 0.5%
Avg BSR: #1,777
Page quality: 0%
Prime: 64%
Sponsored: 49%
Out of stock: 5.2%
Avg brand age: 70 months
Avg seller age: 183 days

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

148

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

25%

Bomann23%
Bosch22%
Siemens9%
HEINNER9%
Exquisit8%
Amica4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bomann€116.024.3★1,084 rev

Bosch BEL623MS3 Mikrowelle Einbaumikrowelle 60 x 38 cm Edelstahl

Bosch€199.444.3★368 rev

Siemens BF525LMB1 iQ500 Einbau-Mikrowelle 59 x 38 cm 800W 20L Garraum Edelstahl 25 5 cm Drehteller touchControl Bedienung Hydrolytische Reinigungshilfe cookControl 7 Automatikrogramme Schwarz

Siemens€259.834.4★42 rev

Exquisit Einbaumikrowelle mit Grill 20 L 800 W Inoxlook

Exquisit€122.704.6★61 rev

Bosch BFL520MS0 Einbau-Mikrowelle Kombigerät 20 l 800 W Schwarz Edelstahl Noir Acier Inoxydable

Bosch€183.714.3★266 rev

Newest

by launch date

KB ELEMENTS€139.651 rev

2mo ago

Exquisit Einbau-Mikrowellengerät EMW525-G-020 mit Grill 25 L

Exquisit€209.123 rev

5mo ago

HEINNER HMW-MDBI20MIX 20L Einbau-Mikrowellenofen mit Digitalsteuerung und 1000W Schwarzes Glas - 5 Jahre Garantie (Schwarz 20L)

HEINNER€93.922 rev

7mo ago

Bomann€121.841,084 rev

7mo ago

HEINNER HMWMDBI34CTBK EinbauMikrowellenOfen mit & Konvektion (34L) leistungsstarke 900W Mikrowelle 1100W Konvektionsfunktion für gleichmäßige + 5 Jahre Garantie

HEINNER€226.9415 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit16%

“weitgehend intuitiver Bedienung!”

Qualität insgesamt16%

“Alles Bestens Gutes Produkt”

Gesamtgröße11%

“Passgenauigkeit”

Preis-Leistungs-Verhältnis10%

“Preis-Leistung ok”

beworben Vs Tatsächliches Produkt8%

“Tolle Beschreibung”

Heizung6%

“Erwärmt gleichmäßig”

Design insgesamt4%

“Modernes Design, einfache Bedienung und absolut funktionell”

Grillen3%

“Grill ist zwar stark”

Funktionalität insgesamt3%

“Das Gerät läuft super”

Montage/Installation2%

“Einbau ging mega einfach”

What buyers complain about

Qualität insgesamt9%

“Müll”

Anleitung/Benutzerhandbuch/Fehlerbehebung9%

“Unnötig viele Programme”

Heizung6%

“Die Befürchtung, dass ohne Drehteller die Speisen uneinheitlicher warm werden hat sich überhaupt nicht bestätigt”

beworben Vs Tatsächliches Produkt6%

“Irreführende Beschreibung”

Haltbarkeit6%

“Nach 6 Monaten defekt”

Montage/Installation6%

“Einbau ist etwas fummelig”

Gesamtgröße5%

“die Symbole sind winzig.”

Benutzerfreundlichkeit4%

“Die Bedienung ist ebenfalls unpraktisch”

Touch-/Tastensteuerung4%

“Leider sind die Touch-Felder nicht beleuchtet”

Grillen4%

“schleift jetzt die Backform”

Top return reasons

Gesamtgröße38%

Defekt Material/Teile15%

Funktionalität insgesamt6%

Heizung4%

beworben Vs Tatsächliches Produkt3%

Geräuschpegel3%

Benutzerfreundlichkeit3%

Mechanismus probleme3%

Touch-/Tastensteuerung2%

Produktzustand2%

Common questions

Is einbaumikrowelle profitable to sell on Amazon Germany?: The niche generates €399K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (47/100).
How competitive is the einbaumikrowelle niche?: 20 brands and 148 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in einbaumikrowelle?: Top complaints mined from reviews: Qualität insgesamt, Anleitung/Benutzerhandbuch/Fehlerbehebung, Heizung. The return rate is 3.9%.
When does demand for einbaumikrowelle peak?: Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the einbaumikrowelle niche?: Listings span €58.18–€325.58; the average listing price is €173.08 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.

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einbaumikrowelle

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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