Is Einbaumikrowelle profitable to sell on Amazon Germany?

Flapen scores Einbaumikrowelle 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €399K a year across 45 tracked products. 6 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew -30.6% in the last 90 days.

How competitive is the Einbaumikrowelle niche on Amazon Germany?

20 brands and 148 sellers compete in Einbaumikrowelle on Amazon Germany. The top 5 Einbaumikrowelle products take 35% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Einbaumikrowelle?

Einbaumikrowelle buyers on Amazon Germany complain most about Qualität insgesamt, Anleitung/Benutzerhandbuch/Fehlerbehebung, and Heizung. An estimated 3.9% of orders come back.

When does demand for Einbaumikrowelle peak?

Search demand for Einbaumikrowelle on Amazon Germany peaks in Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Einbaumikrowelle niche?

Einbaumikrowelle sells for €173.08 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €58.18 to €325.58. The average product has 374 reviews, the count a new listing must catch up to.

Einbaumikrowelle

Fail

Buyers convert on only 0.5% of searches, so Einbaumikrowelle is a Fail.

Filters High Price

Flapen Score: 46
46 / 100Ranks 142 of 260 Elektro-Großgeräte niches · −1 vs the category median of 47
Market size: €399K/yr435K searches / yr
90-day growth: -30.6%search demand this quarter
Competition: 35%top-5 click share · 20 brands · 148 sellers

Flapen Score

Einbaumikrowelle against its category

The dotted line is the Elektro-Großgeräte average. Past it, Einbaumikrowelle is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Einbaumikrowelle market on Amazon at a glance

Shoppers on Amazon Germany searched for Einbaumikrowelle 435K times last year and spent an estimated €399K. The top 5 brands take 71% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €399K a year.

Searches, last 12 months: 435K
Growth, 90 days vs prior 90: -30.6%
Conversion, latest week: 0.5%
Market size, estimated: €399Ka year
Peak month: November2.2× the quietest month
Top search term: einbaumikrowelle150K searches a year

02 · Price

A sale here is worth €173.08.

Listings sell for €173.08 on average, from €58.18 to €325.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €173.08 that is €0 to €17K a year per listing.

Average price: €173.08above the $15 to $100 sweet spot
Price range: €58.18–€325.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€17K
Returns: 3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,777 within Elektro-Großgeräte. It carries 374 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 49%
Prime listings: 64%
Out of stock, average day: 5.2%
Average rank: #1,777in Elektro-Großgeräte
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 374per listing
Listings tracked: 45

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 13
Successful launches: 6Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Einbaumikrowelle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

148

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

25%

Brand 123%
Brand 222%
Brand 39%
Brand 49%
Brand 58%
Brand 64%

Demand

Einbaumikrowelle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Einbaumikrowelle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

einbaumikrowelle150K/yr -36.9%0.4% conv.
einbaumikrowelle 60 cm52K/yr -17.8%0.7% conv.
einbau mikrowelle50K/yr -20.2%0.5% conv.
mikrowelle einbau33K/yr -23.6%0.4% conv.
einbau mikrowellengerät41K/yr -37.6%0.5% conv.
einbaumikrowelle 45 cm14K/yr -26.3%0.1% conv.
einbau mikrowelle 60 x 45 cm10K/yr -22.7%0.3% conv.
einbaumikrowelle 50 cm11K/yr -31.5%0.3% conv.
einbau mikrowelle 59 x 386K/yr -16.9%1.4% conv.
mikrowelle einbaugerät 60 cm10K/yr -40.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Einbaumikrowelle

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”

9%of negative reviews mention “Qualität insgesamt”

3.9%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Einbaumikrowelle questions

Answered from the same tracked data.

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