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Einbaumikrowelle

weak search conversion (0.5%) — Einbaumikrowelle doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 142 of 260 Elektro-Großgeräte niches · −1 vs the category median of 47

Market size 55Growth 10Conversion 7Competition 80Returns 39Price range 16Avg price 51Brand share 57Review moat 81Quality gap 68
This niche Category average · 260 niches

Is Einbaumikrowelle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einbaumikrowelle is a €399K/yr Amazon Germany market (435K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Einbaumikrowelle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.6% over the last 90 days and 0.5% of searches end in a purchase.

€399K

revenue / yr

Units sold / yr2K
Search volume / yr-30.6%435K
Conversion rate0.5%
Avg price€173.08

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 148
Top-5 product click share35%
Open market29%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement49%
New entrants (1y)13· 6 succeeded
Avg rating4.3★
Avg reviews374

Top Einbaumikrowelle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€12K€24K€36K€48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

148

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

25%

  • Bomann23%
  • Bosch22%
  • Siemens9%
  • HEINNER9%
  • Exquisit8%
  • Amica4%

Einbaumikrowelle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume435KCVR0.5%Products45Brands20Top 5 Brands71%OOS Rate5.2%Rating4.3★Reviews374Avg BSR#1,777
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Einbaumikrowelle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • einbaumikrowelle150K/yr
  • einbaumikrowelle 60 cm52K/yr
  • einbau mikrowelle50K/yr
  • mikrowelle einbau33K/yr
  • einbau mikrowellengerät41K/yr
  • einbaumikrowelle 45 cm14K/yr
  • einbau mikrowelle 60 x 45 cm10K/yr
  • einbaumikrowelle 50 cm11K/yr
  • einbau mikrowelle 59 x 386K/yr
  • mikrowelle einbaugerät 60 cm10K/yr

What reviews say buyers love and hate about Einbaumikrowelle

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Benutzerfreundlichkeit16%

weitgehend intuitiver Bedienung!

Qualität insgesamt16%

Alles Bestens Gutes Produkt

Gesamtgröße11%

Passgenauigkeit

Preis-Leistungs-Verhältnis10%

Preis-Leistung ok

beworben Vs Tatsächliches Produkt8%

Tolle Beschreibung

What buyers complain about

59% of reviews
Qualität insgesamt9%

Müll

Anleitung/Benutzerhandbuch/Fehlerbehebung9%

Unnötig viele Programme

Heizung6%

Die Befürchtung, dass ohne Drehteller die Speisen uneinheitlicher warm werden hat sich überhaupt nicht bestätigt

beworben Vs Tatsächliches Produkt6%

Irreführende Beschreibung

Haltbarkeit6%

Nach 6 Monaten defekt

Einbaumikrowelle return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Defekt Material/Teile
15%
3Funktionalität insgesamt
6%
4Heizung
4%
5beworben Vs Tatsächliches Produkt
3%

Common Einbaumikrowelle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einbaumikrowelle 46/100 on Amazon Germany — Skip it. The niche generates €399K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. Search demand moved -30.6% over the last 90 days.
Search demand for Einbaumikrowelle on Amazon Germany peaks in Nov, where the busiest month runs 2.2× the quietest.