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Einbau

prices mostly outside the sweet spot ($189.07–$1053.47) — Einbau doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 163 of 260 Elektro-Großgeräte niches · −4 vs the category median of 47

Market size 19Growth 21Conversion 1Competition 84Returns 37Price range 0Avg price 4Brand share 80Review moat 88Quality gap 83
This niche Category average · 260 niches

Is Einbau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einbau is a €75K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 43/100.

Einbau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.5% over the last 90 days and 0.1% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr500
Search volume / yr-7.5%175K
Conversion rate0.1%
Avg price€475.08

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers18 · 53
Top-5 product click share31%
Open market45%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement70%
New entrants (1y)8· 7 succeeded
Avg rating4.2★
Avg reviews232

Top Einbau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

53

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

37%

  • magictec13%
  • Siemens12%
  • Amica10%
  • Bauknecht10%
  • Samsung9%
  • Beko8%

Einbau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume175KCVR0.1%Products56Brands18Top 5 Brands55%OOS Rate3.1%Rating4.2★Reviews232Avg BSR#252
5K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Einbau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • einbau kühl gefrierkombination24K/yr
  • kühl gefrierkombination einbau21K/yr
  • einbau25K/yr
  • einbaukühlschrank mit gefrierfach 177 cm hoch15K/yr
  • kühlgefrierkombination einbau8K/yr
  • einbaukühlschrank 145 cm mit gefrierfach10K/yr
  • kühl gefrierkombination einbau 17817K/yr
  • einbau kühl gefrierkombination 14413K/yr
  • kühl gefrierkombination einbau 15810K/yr
  • einbau kühl gefrierkombination no frost - kühlschränke12K/yr

What reviews say buyers love and hate about Einbau

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt20%

Excellent Qualität, nach ich eine sehr laute Gorenje Kühlschrank eingekauft habe (Und viele

Preis-Leistungs-Verhältnis20%

Preis unschlagbar

Gesamtgröße13%

Kühl Gefrierkombination passt gut

Geräuschpegel11%

Gut und Ruhig

beworben Vs Tatsächliches Produkt9%

Besser als erwartet

What buyers complain about

74% of reviews
Geräuschpegel23%

laut

Heizung14%

Kompressor wird heiß ohne Ende

Qualität insgesamt8%

Das ist eindeutig ein Qualitätsproblem

Gesamtgröße5%

Standardeinbautüren passen nicht auf diese Kühlschrank

Montage/Installation5%

Die Montage der Tür war jedoch sehr schwierig, da sich die Schrauben nur schwer befestigen ließen

Einbau return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Geräuschpegel
19%
3Defekt Material/Teile
9%
4Kratzfestigkeit
5%
5Kompatibilität – insgesamt
5%

Common Einbau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einbau 43/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 56 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.
Einbau buyers on Amazon Germany complain most about Geräuschpegel, Heizung, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 4.1%.