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Eierhalter

Fail

Demand is soft, at -25.9% this quarter, so Eierhalter is a Fail.

Flapen Score
47
47 / 100
Ranks 124 of 260 Elektro-Großgeräte niches · on the category median
Market size
€114K/yr292K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
46%top-5 click share · 30 brands · 57 sellers

Flapen Score

Eierhalter against its category

The dotted line is the Elektro-Großgeräte average. Past it, Eierhalter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eierhalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Eierhalter 292K times last year and spent an estimated €114K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
3.9%
Market size, estimated
€114Ka year
Peak month
August2.3× the quietest month
Top search term
eier aufbewahrung kühlschrank51K searches a year

02 · Price

A sale here is worth €10.17.

Listings sell for €10.17 on average, from €5.70 to €20.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €10.17 that is €1K to €3K a year per listing.

Average price
€10.17under the $15 to $100 sweet spot
Price range
€5.70–€20.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #207 within Elektro-Großgeräte. It carries 674 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#207in Elektro-Großgeräte
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
674per listing
Listings tracked
36

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Eierhalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

57

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

46%

Top 20: 84%

Open market

36%

  • Brand 120%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Eierhalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Eierhalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eier aufbewahrung kühlschrank51K/yr
  • eierhalter kühlschrank40K/yr
  • eierbehälter für kühlschrank32K/yr
  • eieraufbewahrung22K/yr
  • eier aufbewahrung24K/yr
  • eierhalter25K/yr
  • eierspender12K/yr
  • kühlschrank eier aufbewahrung7K/yr
  • eier kühlschrank organizer9K/yr
  • egg holder8K/yr

Reviews and returns

What reviews say buyers love and hate about Eierhalter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
35%of negative reviews mention “Gesamtgröße”
3.5%of orders come back
“Kleine Eier fallen durch”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eierhalter questions

Answered from the same tracked data.