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Dyson V12 Filter

soft demand (-18.8% this quarter) — Dyson V12 Filter doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 124 of 260 Elektro-Großgeräte niches · on the category median

Market size 52Growth 16Conversion 98Competition 16Returns 83Price range 37Avg price 65Brand share 40Review moat 78Quality gap 37
This niche Category average · 260 niches

Is Dyson V12 Filter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dyson V12 Filter is a €312K/yr Amazon Germany market (131K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Skip it — 47/100.

Dyson V12 Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.8% over the last 90 days and 17.1% of searches end in a purchase.

€312K

revenue / yr

Units sold / yr25K
Search volume / yr-18.8%131K
Conversion rate17.1%
Avg price€13.85

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 13
Top-5 product click share81%
Open market19%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews441

Top Dyson V12 Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€47K€94K€140K€187K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Bluearks45%
  • Ecnaka13%
  • ROMIVO9%
  • Waitley8%
  • talifoca7%
  • Leadaybetter5%
  • Open — no brand owns it (4 brands, 14%)

Dyson V12 Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR17.1%Products10Brands10Top 5 Brands81%OOS Rate6.5%Rating4.5★Reviews441Avg BSR#364
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.9×

Top Dyson V12 Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson v12 filter40K/yr
  • dyson filter v1221K/yr
  • filter dyson v1215K/yr
  • dyson v12 detect slim absolute filter10K/yr
  • dyson v12 filter original9K/yr
  • dyson v12 slim filter original5K/yr
  • dyson v12 slim filter9K/yr
  • filter für dyson v126K/yr
  • dyson v12 detect slim filter4K/yr
  • v12 dyson filter4K/yr

What reviews say buyers love and hate about Dyson V12 Filter

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Gesamtgröße55%

Passt

Filterung16%

Sehr gute Filter

Preis-Leistungs-Verhältnis10%

Guter und preiswerter Ersatz

Qualität insgesamt7%

Top-Ware

beworben Vs Tatsächliches Produkt4%

Wie beschrieben, alles super

What buyers complain about

89% of reviews
Filterung46%

Leider wird der Filter immer als verdreckt angezeigt, obwohl komplett sauber

Gesamtgröße14%

Schlechte Passform

Benutzerfreundlichkeit6%

Nur mit viel Mühe

Kompatibilität – insgesamt6%

Passt nicht auf v12. Nicht kompatibel

Produktzustand6%

Gebrachte Filter als neu verkauft

Dyson V12 Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Kompatibilität – insgesamt
23%
3Filterung
12%
4Funktionalität insgesamt
2%
5Qualität insgesamt
2%

Common Dyson V12 Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson V12 Filter 47/100 on Amazon Germany — Skip it. The niche generates €312K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Dyson V12 Filter on Amazon Germany peaks in Mar–Apr–May–Jul, where the busiest month runs 3.9× the quietest.