Skip to content

Dyson V12 Filter

Fail

Demand is soft, at -18.8% this quarter, so Dyson V12 Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 124 of 260 Elektro-Großgeräte niches · on the category median
Market size
€312K/yr131K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
81%top-5 click share · 10 brands · 13 sellers

Flapen Score

Dyson V12 Filter against its category

The dotted line is the Elektro-Großgeräte average. Past it, Dyson V12 Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V12 Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson V12 Filter 131K times last year and spent an estimated €312K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €312K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
17.1%
Market size, estimated
€312Ka year
Peak month
March3.9× the quietest month
Top search term
dyson v12 filter40K searches a year

02 · Price

A sale here is worth €13.85.

Listings sell for €13.85 on average, from €10.61 to €17.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €13.85 that is €14K to €17K a year per listing.

Average price
€13.85under the $15 to $100 sweet spot
Price range
€10.61–€17.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€14K–€17K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #364 within Elektro-Großgeräte. It carries 441 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#364in Elektro-Großgeräte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
441per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dyson V12 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 145%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 14%)

Demand

Dyson V12 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Dyson V12 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v12 filter40K/yr
  • dyson filter v1221K/yr
  • filter dyson v1215K/yr
  • dyson v12 detect slim absolute filter10K/yr
  • dyson v12 filter original9K/yr
  • dyson v12 slim filter original5K/yr
  • dyson v12 slim filter9K/yr
  • filter für dyson v126K/yr
  • dyson v12 detect slim filter4K/yr
  • v12 dyson filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V12 Filter

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Gesamtgröße”
46%of negative reviews mention “Filterung”
1.6%of orders come back
“Leider wird der Filter immer als verdreckt angezeigt, obwohl komplett sauber”
A buyer, on “Filterung”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dyson V12 Filter questions

Answered from the same tracked data.