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Dyson V11 Filter

Maybe

Buyers convert on 19.5% of searches. But demand is soft, at -35.0% this quarter, so Dyson V11 Filter is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 260 Elektro-Großgeräte niches · +5 vs the category median of 47
Market size
€284K/yr94K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
68%top-5 click share · 17 brands · 34 sellers

Flapen Score

Dyson V11 Filter against its category

The dotted line is the Elektro-Großgeräte average. Past it, Dyson V11 Filter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V11 Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson V11 Filter 94K times last year and spent an estimated €284K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 19.5% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €284K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
19.5%
Market size, estimated
€284Ka year
Peak month
October4.6× the quietest month
Top search term
dyson v11 filter42K searches a year

02 · Price

A sale here is worth €15.53.

Listings sell for €15.53 on average, from €6.81 to €44.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €15.53 that is €12K to €16K a year per listing.

Average price
€15.53inside the $15 to $100 sweet spot
Price range
€6.81–€44.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€12K–€16K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,785 within Elektro-Großgeräte. It carries 1,167 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
6.9%
Average rank
#1,785in Elektro-Großgeräte
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,167per listing
Listings tracked
18

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dyson V11 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

26%

  • Brand 121%
  • Brand 219%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Dyson V11 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Dyson V11 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v11 filter42K/yr
  • dyson filter v1117K/yr
  • filter dyson v1115K/yr
  • dyson v11 filter original7K/yr
  • filter für dyson v116K/yr
  • v11 dyson filter4K/yr
  • dyson v11 absolute filter2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V11 Filter

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Gesamtgröße”
30%of negative reviews mention “Filterung”
2.0%of orders come back
“2 mal benutzt jetzt pfeift der filter”
A buyer, on “Filterung”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dyson V11 Filter questions

Answered from the same tracked data.