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Dyson V11 Filter

Dyson V11 Filter shows searches that convert (19.5% search→purchase), but soft demand (-35.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 34% of 260 Elektro-Großgeräte niches · +5 vs the category median of 47

Market size 50Growth 8Conversion 100Competition 29Returns 76Price range 77Avg price 76Brand share 62Review moat 58Quality gap 43
This niche Category average · 260 niches

Is Dyson V11 Filter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dyson V11 Filter is a €284K/yr Amazon Germany market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 52/100.

Dyson V11 Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.0% over the last 90 days and 19.5% of searches end in a purchase.

€284K

revenue / yr

Units sold / yr20K
Search volume / yr-35.0%94K
Conversion rate19.5%
Avg price€15.53

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers17 · 34
Top-5 product click share68%
Open market32%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)5· 4 succeeded
Avg rating4.5★
Avg reviews1,167

Top Dyson V11 Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€28K€57K€85K€113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

26%

  • Waitley21%
  • Smyidel19%
  • Ecnaka10%
  • Rebirthcare9%
  • VILLAPOOL8%
  • Elalove6%

Dyson V11 Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR19.5%Products18Brands17Top 5 Brands68%OOS Rate6.9%Rating4.5★Reviews1,167Avg BSR#1,785
15K10KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.6×

Top Dyson V11 Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson v11 filter42K/yr
  • dyson filter v1117K/yr
  • filter dyson v1115K/yr
  • dyson v11 filter original7K/yr
  • filter für dyson v116K/yr
  • v11 dyson filter4K/yr
  • dyson v11 absolute filter2K/yr

What reviews say buyers love and hate about Dyson V11 Filter

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gesamtgröße48%

Passt

Filterung19%

Super Filter

Preis-Leistungs-Verhältnis9%

Top Preis/Leistung

Qualität insgesamt8%

Super Produkt, funktioniert tadellos

beworben Vs Tatsächliches Produkt3%

funktionieren wie erwartet.

What buyers complain about

73% of reviews
Filterung30%

2 mal benutzt jetzt pfeift der filter

Gesamtgröße12%

Passt nicht

Kompatibilität – insgesamt6%

Für Modell V15 ist überhaupt nicht kompatibel

Preis-Leistungs-Verhältnis6%

Filter reinigen wäre teurer

Einfache Reinigung4%

Außerdem sollten die Filter, obwohl sie sich reinigen lassen, gelegentlich ausgetauscht werden

Dyson V11 Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Kompatibilität – insgesamt
24%
3Filterung
10%
4Funktionalität insgesamt
2%
5Qualität insgesamt
1%

Common Dyson V11 Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson V11 Filter 52/100 on Amazon Germany — Worth a look. The niche generates €284K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -35.0% over the last 90 days.
Search demand for Dyson V11 Filter on Amazon Germany peaks in Jul–Aug–Sep–Oct, where the busiest month runs 4.6× the quietest.