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Dyson Filter

Maybe

Products sell for $15.57 on average, inside the sweet spot. But demand is soft, at -4.2% this quarter, so Dyson Filter is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 260 Elektro-Großgeräte niches · +3 vs the category median of 47
Market size
€156K/yr144K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
59%top-5 click share · 21 brands · 26 sellers

Flapen Score

Dyson Filter against its category

The dotted line is the Elektro-Großgeräte average. Past it, Dyson Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Filter 144K times last year and spent an estimated €156K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
7.0%
Market size, estimated
€156Ka year
Peak month
November3.6× the quietest month
Top search term
dyson filter90K searches a year

02 · Price

A sale here is worth €15.57.

Listings sell for €15.57 on average, from €7.95 to €30.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €15.57 that is €8K to €12K a year per listing.

Average price
€15.57inside the $15 to $100 sweet spot
Price range
€7.95–€30.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #809 within Elektro-Großgeräte. It carries 1,260 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.9%
Average rank
#809in Elektro-Großgeräte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,260per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dyson Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

26

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

59%

Top 20: 92%

Open market

28%

  • Brand 132%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Dyson Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Dyson Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson filter90K/yr
  • dyson staubsauger filter12K/yr
  • filter dyson12K/yr
  • dyson ersatzfilter12K/yr
  • filter für dyson staubsauger3K/yr
  • dyson filter kaufen5K/yr
  • filter für dyson3K/yr
  • dyson ersatzfilter original3K/yr
  • dyson-filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Filter

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Gesamtgröße”
28%of negative reviews mention “Filterung”
2.0%of orders come back
“Bei meinem „No Name“-Filter fällt die lilafarbene Schmutzklappe schon bei kleinster Berührung ab.”
A buyer, on “Filterung”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Filter questions

Answered from the same tracked data.