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Dyson Filter

Dyson Filter shows a sweet-spot price point ($15.57 avg), but soft demand (-4.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 38% of 260 Elektro-Großgeräte niches · +3 vs the category median of 47

Market size 33Growth 23Conversion 75Competition 43Returns 75Price range 69Avg price 76Brand share 63Review moat 56Quality gap 37
This niche Category average · 260 niches

Is Dyson Filter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dyson Filter is a €156K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Dyson Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.2% over the last 90 days and 7.0% of searches end in a purchase.

€156K

revenue / yr

Units sold / yr13K
Search volume / yr-4.2%144K
Conversion rate7.0%
Avg price€15.57

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers21 · 26
Top-5 product click share59%
Open market33%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement92%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews1,260

Top Dyson Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€31K€47K€63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

59%

Top 20: 92%

Open market

28%

  • Dzpuhuojz32%
  • Waitley14%
  • Smyidel10%
  • Awinker6%
  • EFOTIML5%
  • Laukowind4%

Dyson Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR7.0%Products26Brands21Top 5 Brands67%OOS Rate0.9%Rating4.5★Reviews1,260Avg BSR#809
23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Top Dyson Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson filter90K/yr
  • dyson staubsauger filter12K/yr
  • filter dyson12K/yr
  • dyson ersatzfilter12K/yr
  • filter für dyson staubsauger3K/yr
  • dyson filter kaufen5K/yr
  • filter für dyson3K/yr
  • dyson ersatzfilter original3K/yr
  • dyson-filter3K/yr

What reviews say buyers love and hate about Dyson Filter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Gesamtgröße43%

Passt

Filterung18%

Super Filter

Preis-Leistungs-Verhältnis11%

Preis-Leistung super

Qualität insgesamt10%

Beste Qualität

beworben Vs Tatsächliches Produkt4%

So wie es sein soll

What buyers complain about

73% of reviews
Filterung28%

Bei meinem „No Name“-Filter fällt die lilafarbene Schmutzklappe schon bei kleinster Berührung ab.

Kompatibilität – insgesamt10%

Passt nicht

Gesamtgröße9%

Passt nicht

Qualität insgesamt6%

Qualitativ leider genau so schlecht wie der Dyson Sauger selber, der mittlerweile entsorgt wurde, der Kunstoff und die Verarbeitung sind leider für das Preisniveau komplett mangelhaft

Preis-Leistungs-Verhältnis6%

Filter reinigen wäre teurer

Dyson Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Kompatibilität – insgesamt
23%
3Filterung
11%
4Funktionalität insgesamt
4%
5beworben Vs Tatsächliches Produkt
1%

Common Dyson Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson Filter 50/100 on Amazon Germany — Worth a look. The niche generates €156K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -4.2% over the last 90 days.
Search demand for Dyson Filter on Amazon Germany peaks in Oct–Nov, where the busiest month runs 3.6× the quietest.