Is bosch mikrowelle profitable to sell on Amazon Germany?

The niche generates €149K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (35/100).

How competitive is the bosch mikrowelle niche?

10 brands and 131 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bosch mikrowelle?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 2.9%.

When does demand for bosch mikrowelle peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the bosch mikrowelle niche?

Listings span €48.98–€568.00; the average listing price is €137.77 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.

bosch mikrowelle

Skip it

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€137.77

avg listing price — sweet spot $15–$100

Review moat

Good1,216.4

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€149K

€149K/yr · 74K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad€48.98–€568.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, bosch mikrowelle is a €149K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bosch mikrowelle market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €103K–€138K; units × avg price
Conversion rate: 1.5%
Avg BSR: #651
Page quality: 0%
Prime: 88%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

131

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

Bosch55%
AEG13%
TOSHIBA7%
LG7%
Samsung7%
Gorenje4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -41.6% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top bosch mikrowelle search terms

bosch mikrowelle46K/yr -48.3%0.9% conv.
aeg mikrowelle8K/yr -33.4%1.4% conv.
mikrowelle türanschlag unten6K/yr -26.9%0.3% conv.
bosch mikrowelle freistehend5K/yr +6.9%0.9% conv.
gorenje mikrowelle5K/yr -29.7%0.8% conv.
whirlpool mikrowelle4K/yr -39.4%0.3% conv.

All search terms

Top bosch mikrowelle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bosch FFL023MS2 Serie 2 freistehende Mikrowelle 26 x 44 cm 800 W Drehteller 27 cm Türanschlag Links AutoPilot 7 mit 7 Automatikprogramme Reinigungsunterstützung LED-Touchdisplay Edelstahl

Bosch€105.524.3★1,486 rev

Bosch FFL020MS2 Serie 2 freistehende Mikrowelle 26 x 44 cm 800 W Drehteller 27 cm Türanschlag Links Reinigungsunterstützung LED-Beleuchtung gleichmäßige Ausleuchtung Edelstahl (neu)

Bosch€94.904.3★1,486 rev

AEG MFB252DB Freistehende Mikrowelle mit Grillfunktion - 25L 900W 7 Leistungsstufen Invertertechnologie Auftau-Funktion LED-Beleuchtung Edelstahl-Innenraum SteamPot Schwarz

AEG€129.614.3★119 rev

Bosch FFL023MW0 Serie 2 Mikrowelle 26 x 44 cm 800 W Drehteller 27 cm Türanschlag Links AutoPilot 7 mit 7 Automatikprogramme Reinigungsunterstützung LED-Touchdisplay Weiß

Bosch€104.874.3★1,486 rev

Bosch FEL023MS2 Serie 2 Mikrowelle 26 x 44 cm 800 W Drehteller 27 cm Quarzgrill Timer AutoPilot 8 mit 8 Automatikprogramme Reinigungsunterstützung LED-Touchdisplay Edelstahl

Bosch€114.874.3★1,486 rev

Newest

by launch date

Toshiba MW2-MG20PE(BK) Mikrowellenherd 700 W mit knuspriger Grill- & Kombigarfunktion 5 Leistungsstufen 1000 W Grillleistung Schwarz

TOSHIBA€67.34471 rev

4mo ago

TOSHIBA€71.84130 rev

5mo ago

Gorenje MO20A3WH Mikrowelle /20 L / 800W / AquaClean/AutoMenü/Touch Control/LED Display/Auftaufunktion /5 Leistungsstufen/Kindersicherung/Elektronisch/Weiß

Gorenje€57.4334 rev

1y ago

AEG OS5MG20EB Einbau-Mikrowelle 20 l 800 W Grillfunktion LED-Display elektronische Öffnung Schwarz mit Edelstahl-Finish Anti-Fingerabdruck

AEG€273.6821 rev

1y ago

AEG Mikrowelle mit Grill MFB295DB freistehend 29L Touch-Bedienung Invertertechnologie AutoSteam-Dampffunktion Silent+ MultiStage Cooking 900W Mikrowellenleistung 1000W Quarzgrill Schwarz

AEG€159.01119 rev

2y ago

What buyers say about bosch mikrowelle

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit20%

“easy to use”

Qualität insgesamt16%

“Super Produkt alles zu unserer Zufriedenheit”

Preis-Leistungs-Verhältnis13%

“Preis-Leistung ok”

beworben Vs Tatsächliches Produkt11%

“Macht seinen Job”

Heizung7%

“wärmt das Essen schnell auf”

Gesamtgröße5%

“Passt”

Design insgesamt5%

“a sleek design that looks great in the kitchen”

Geräuschpegel3%

“Echt super leise”

Stärke2%

“Solides Gerät”

Einfache Reinigung2%

“Sehr einfach zu bedienen und reinigen”

What buyers complain about

Haltbarkeit17%

“Defekt nach 2 Jahren”

Heizung11%

“sodass Milcherwärmen immer wieder schiefging”

Qualität insgesamt10%

“Sehr schlechte Qualität”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Unnötig viele Programme”

beworben Vs Tatsächliches Produkt4%

“Dazu noch ohne Angabe auf der Website”

Gesamtgröße4%

“Viel kleiner als angeboten - zurück”

Touch-/Tastensteuerung4%

“Die Knöpfe sind relativ billig verarbeitet”

Preis-Leistungs-Verhältnis4%

“Das Gerät ist für ein Singlegerät (ohne Grill usw.) recht teuer und da wird bei der QS geschlampt (siehe Foto).”

Benutzerfreundlichkeit4%

“Komplizierte Bedienung”

Defekt Material/Teile3%

“defekt der Mikrowelle”

Top return reasons

Gesamtgröße34%

Defekt Material/Teile15%

Heizung8%

Funktionalität insgesamt7%

Geräuschpegel4%

Mechanismus probleme3%

Qualität insgesamt3%

Benutzerfreundlichkeit3%

beworben Vs Tatsächliches Produkt2%

Produktzustand2%

Common questions

Is bosch mikrowelle profitable to sell on Amazon Germany?: The niche generates €149K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (35/100).
How competitive is the bosch mikrowelle niche?: 10 brands and 131 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in bosch mikrowelle?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 2.9%.
When does demand for bosch mikrowelle peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the bosch mikrowelle niche?: Listings span €48.98–€568.00; the average listing price is €137.77 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.