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Feuersäule

Feuersäule shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 14% of 678 Beleuchtung niches · +12 vs the category median of 47

Market size 9Growth 72Conversion 3Competition 79Returns 96Price range 27Avg price 63Brand share 78Review moat 86Quality gap 80
This niche Category average · 678 niches

Is Feuersäule profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feuersäule is a €38K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 59/100.

Feuersäule: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.9% over the last 90 days and 0.3% of searches end in a purchase.

€38K

revenue / yr

Units sold / yr500
Search volume / yr+55.9%106K
Conversion rate0.3%
Avg price€136.61

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers35 · 53
Top-5 product click share36%
Open market43%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement87%
New entrants (1y)24· 8 succeeded
Avg rating4.2★
Avg reviews271

Top Feuersäule products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

53

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

36%

Top 20: 74%

Open market

38%

  • GARDENFLARE21%
  • ACTIVA15%
  • Enders8%
  • Monster247%
  • Landmann6%
  • Metal Jack5%

Feuersäule demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR0.3%Products54Brands35Top 5 Brands57%OOS Rate18.1%Rating4.2★Reviews271Avg BSR#126
4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.3×

Top Feuersäule search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • feuersäule52K/yr
  • terrassenfeuer24K/yr
  • feuersäule outdoor20K/yr
  • garten feuer5K/yr
  • terassenfeuer4K/yr

What reviews say buyers love and hate about Feuersäule

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt25%

Super Produkt

Montage/Installation10%

einfache Installation und Bedienung

Design insgesamt8%

Sehr schönes Design

beworben Vs Tatsächliches Produkt6%

So wie es sein soll

Farbe5%

Sehr hübsch

What buyers complain about

59% of reviews
Qualität insgesamt11%

Ungenügende Qualität

Preis-Leistungs-Verhältnis11%

Schade ums Geld

Heizung8%

Aber er bringt keine Wärme

Rost/Korrodieren7%

Dass es rostet ist normal

Haltbarkeit6%

Es ist nicht lang an halten

Feuersäule return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
23%
2Gesamtgröße
15%
3Entflammbar
13%
4Funktionalität insgesamt
6%
5Farbe
5%

Common Feuersäule questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feuersäule 59/100 on Amazon Germany — Worth a look. The niche generates €38K/yr across 54 tracked products. 8 of 24 products launched in the last 360 days are still selling. Search demand moved +55.9% over the last 90 days.
Search demand for Feuersäule on Amazon Germany peaks in May–Nov–Dec, where the busiest month runs 3.3× the quietest.