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Gartendeko

Pass

Gartendeko scores 68 out of 100, a Pass. Shoppers spend an estimated $159K a year here, search demand grew +73.3% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
68
68 / 100
Top 4% of 678 Beleuchtung niches · +21 vs the category median of 47
Market size
€159K/yr1.9M searches / yr
90-day growth
+73.3%search demand this quarter
Competition
26%top-5 click share · 68 brands · 103 sellers

Flapen Score

Gartendeko against its category

The dotted line is the Beleuchtung average. Past it, Gartendeko is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gartendeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Gartendeko 1.9M times last year and spent an estimated €159K. The top 5 brands take 28% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €159K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+73.3%
Conversion, latest week
0.5%
Market size, estimated
€159Ka year
Peak month
May6.4× the quietest month
Top search term
gartendeko1.3M searches a year

02 · Price

A sale here is worth €16.71.

Listings sell for €16.71 on average, from €4.98 to €57.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €16.71 that is €0 to €2K a year per listing.

Average price
€16.71inside the $15 to $100 sweet spot
Price range
€4.98–€57.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #75 within Außenbeleuchtung. It carries 1,489 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#75in Außenbeleuchtung
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,489per listing
Listings tracked
77

04 · Newcomers

9 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gartendeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

68 falling

Sellers

103

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

26%

Top 20: 57%

Open market

69%

  • Brand 18%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Gartendeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.4×

Search terms

Top Gartendeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gartendeko1.3M/yr
  • garten zubehör137K/yr
  • gartenzubehör88K/yr
  • garten gadgets75K/yr
  • garten zubehör für außen31K/yr
  • deko für garten28K/yr
  • garten geschenk45K/yr
  • geschenk garten32K/yr
  • garten accessoires12K/yr
  • geschenke für den garten17K/yr

Reviews and returns

What reviews say buyers love and hate about Gartendeko

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Helligkeit/Glanz/Glühen”
20%of negative reviews mention “Haltbarkeit”
1.0%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gartendeko questions

Answered from the same tracked data.