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Wegeleuchten Außen

Wegeleuchten Außen shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

69
Worth a look

Top 3% of 678 Beleuchtung niches · +22 vs the category median of 47

Market size 42Growth 63Conversion 8Competition 95Returns 91Price range 57Avg price 95Brand share 94Review moat 83Quality gap 76
This niche Category average · 678 niches

Is Wegeleuchten Außen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wegeleuchten Außen is a €219K/yr Amazon Germany market (780K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Nov. Verdict: Worth a look — 69/100.

Wegeleuchten Außen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +41.6% over the last 90 days and 0.6% of searches end in a purchase.

€219K

revenue / yr

Units sold / yr8K
Search volume / yr+41.6%780K
Conversion rate0.6%
Avg price€43.88

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers57 · 105
Top-5 product click share20%
Open market59%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 121 products

Sponsored placement91%
New entrants (1y)26· 12 succeeded
Avg rating4.3★
Avg reviews344

Top Wegeleuchten Außen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

105

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

20%

Top 20: 46%

Open market

53%

  • MATO12%
  • EGLO8%
  • SSC-LUXon8%
  • Lumiled7%
  • Monzana6%
  • Shuniu6%

Wegeleuchten Außen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume780KCVR0.6%Products121Brands57Top 5 Brands41%OOS Rate6.1%Rating4.3★Reviews344Avg BSR#535
23K18KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Nov · busiest ÷ quietest = 3.0×

Top Wegeleuchten Außen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wegeleuchten außen114K/yr
  • gartenlampen für draußen strom86K/yr
  • gartenleuchten mit strom68K/yr
  • gartenleuchte54K/yr
  • gartenlampe52K/yr
  • wegeleuchten75K/yr
  • gartenleuchten31K/yr
  • pollerleuchte außen39K/yr
  • sockelleuchte außen39K/yr
  • gartenlampen28K/yr

What reviews say buyers love and hate about Wegeleuchten Außen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Helligkeit/Glanz/Glühen47%

Super Lampe

Qualität insgesamt15%

Super Produkt

Preis-Leistungs-Verhältnis6%

Preisleistung ok

Design insgesamt6%

Modernes Design,

Montage/Installation3%

Leichte Installation

What buyers complain about

60% of reviews
Haltbarkeit19%

Haltbarkeit begrenzt

Qualität insgesamt11%

Qualitätsproblem

Helligkeit/Glanz/Glühen6%

Leuchten leider nicht stark

Wasserbeständigkeit5%

fragwürdige Wasserdichtigkeit

Funktionalität insgesamt4%

Hälfte funktiobiert nicht

Wegeleuchten Außen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Defekt Material/Teile
10%
3Helligkeit/Glanz/Glühen
10%
4Funktionalität insgesamt
7%
5Qualität insgesamt
6%

Common Wegeleuchten Außen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wegeleuchten Außen 69/100 on Amazon Germany — Worth a look. The niche generates €219K/yr across 121 tracked products. 12 of 26 products launched in the last 360 days are still selling. Search demand moved +41.6% over the last 90 days.
Search demand for Wegeleuchten Außen on Amazon Germany peaks in Apr–May–Jun–Nov, where the busiest month runs 3.0× the quietest.