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65

fackeln für draußen

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 66Conversion 37Competition 55Returns 96Price range 88Avg price 91Brand share 62Review moat 59Quality gap 75

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great€21.39

avg listing price — sweet spot $15–$100

Price range

Great€11.59–€49.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+45.4%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,123.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good€298K

€298K/yr · 468K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, fackeln für draußen is a €298K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
€428K–€535K
units × avg price
Launch success
3 of 3 new (360d)
Conversion rate
3.0%
Avg BSR
#110
Page quality
0%
Prime
57%
Sponsored
96%
Out of stock
10.5%
Avg brand age
45 months
Avg seller age
193 days

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

25%

  • Praknu21%
  • Hussala17%
  • Relaxdays12%
  • STAR - LINE10%
  • Avantina8%
  • NICO Feuerwerk8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.4% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€30K20%€60K30%€89K40%€119K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen41%

“Super Lampen”

Qualität insgesamt13%

“Super Produkt immer wieder”

Preis-Leistungs-Verhältnis11%

“Alles bestens, günstige Lampen, schnelle Lieferung”

Design insgesamt6%

“Das Design und sorgt für einen Blickfang auf meinem Rasen und entlang des Weges”

beworben Vs Tatsächliches Produkt5%

“Tut was es soll”

Montage/Installation4%

“Die Installation ist unkompliziert”

Haltbarkeit2%

“Gute Qualität und langlebig”

Stärke1%

“Sehen sehr robust aus”

Aufladen1%

“Schauen edel aus und sind stabil funktionieren super laden gut in der Sonne auf auch das flackern sieht gut aus”

Gesamtgröße1%

“Passt Alles”

What buyers complain about

Haltbarkeit21%

“Nach 2 Jahren fast alle defekt”

Helligkeit/Glanz/Glühen12%

“Nicht so prickelnd”

Qualität insgesamt10%

“Sehr minderwertige Qualität”

Defekt Material/Teile8%

“Super Teile”

Funktionalität insgesamt7%

“Nicht alles funktioniert”

Gesamtgröße6%

“Sind schön nur ein bisschen zuklein”

Stärke4%

“Sie sind Recht dünn gewickelt”

Entflammbar3%

“Der Flammeneffekt ist mega enttäuschend”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

beworben Vs Tatsächliches Produkt2%

“entspricht nicht nach den Fotos”

Top return reasons

Gesamtgröße47%
Defekt Material/Teile11%
Funktionalität insgesamt8%
Helligkeit/Glanz/Glühen6%
Qualität insgesamt6%
beworben Vs Tatsächliches Produkt6%
Materialqualität3%
Farbe1%
Produktzustand1%
Haltbarkeit1%

Common questions

Is fackeln für draußen profitable to sell on Amazon Germany?
The niche generates €298K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Worth a look (65/100).
How competitive is the fackeln für draußen niche?
15 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in fackeln für draußen?
Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, Qualität insgesamt. The return rate is 0.8%.
When does demand for fackeln für draußen peak?
Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the fackeln für draußen niche?
Listings span €11.59–€49.29; the average listing price is €21.39 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.

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