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Erdmännchen Gartenfigur

Erdmännchen Gartenfigur shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 14% of 678 Beleuchtung niches · +12 vs the category median of 47

Market size 5Growth 79Conversion 21Competition 73Returns 96Price range 75Avg price 88Brand share 74Review moat 61Quality gap 47
This niche Category average · 678 niches

Is Erdmännchen Gartenfigur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erdmännchen Gartenfigur is a €20K/yr Amazon Germany market (57K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Erdmännchen Gartenfigur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +71.0% over the last 90 days and 1.7% of searches end in a purchase.

€20K

revenue / yr

Units sold / yr1K
Search volume / yr+71.0%57K
Conversion rate1.7%
Avg price€20.39

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 47
Top-5 product click share41%
Open market40%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement81%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews1,042

Top Erdmännchen Gartenfigur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€595€1K€2K€2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

47

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

41%

Top 20: 85%

Open market

34%

  • Kremers Schatzkiste16%
  • TODO14%
  • EASYmaxx13%
  • Bambelaa!10%
  • Tuzsocr8%
  • Syfunlv6%

Erdmännchen Gartenfigur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR1.7%Products37Brands23Top 5 Brands60%OOS Rate15.9%Rating4.5★Reviews1,042Avg BSR#568
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.1×

Top Erdmännchen Gartenfigur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erdmännchen gartenfigur16K/yr
  • erdmännchen deko16K/yr
  • erdmännchen solar7K/yr
  • erdmännchen figur7K/yr
  • erdmännchen figuren12K/yr

What reviews say buyers love and hate about Erdmännchen Gartenfigur

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt33%

Top Qualität

Geschenk Zweck15%

Geschenk

Design insgesamt11%

Tolle Dekoration

Helligkeit/Glanz/Glühen9%

Tolles Licht

beworben Vs Tatsächliches Produkt7%

es sieht in echt genauso süß aus wie auf den Bilder.

What buyers complain about

100% of reviews
Haltbarkeit25%

Der Arm wo die Lampe daran hängt, war abgebrochen

Gesamtgröße25%

ich finde sie recht klein.

Qualität insgesamt13%

Schlechte Qualität des Beutels und des Drucks

Anleitung/Benutzerhandbuch/Fehlerbehebung13%

Leider ist die Anleitung in englischer Sprache gehalten

Farbe6%

Erdmännchen haben mittlerweile die gesamte Farbe verloren

Erdmännchen Gartenfigur return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
38%
2Gesamtgröße
20%
3Farbe
11%
4Qualität insgesamt
6%
5Aufladen
6%

Common Erdmännchen Gartenfigur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erdmännchen Gartenfigur 59/100 on Amazon Germany — Worth a look. The niche generates €20K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +71.0% over the last 90 days.
Search demand for Erdmännchen Gartenfigur on Amazon Germany peaks in Apr–May, where the busiest month runs 3.1× the quietest.