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Bunte Glühbirnen

Bunte Glühbirnen shows searches that convert (8.5% search→purchase), but a small market ($49K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 30% of 678 Beleuchtung niches · +4 vs the category median of 47

Market size 12Growth 19Conversion 81Competition 74Returns 61Price range 64Avg price 58Brand share 78Review moat 41Quality gap 50
This niche Category average · 678 niches

Is Bunte Glühbirnen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bunte Glühbirnen is a €49K/yr Amazon Germany market (44K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 51/100.

Bunte Glühbirnen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.8% over the last 90 days and 8.5% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr3K
Search volume / yr-12.8%44K
Conversion rate8.5%
Avg price€12.95

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers22 · 45
Top-5 product click share41%
Open market43%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement97%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews2,419

Top Bunte Glühbirnen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

45

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

41%

Top 20: 88%

Open market

37%

  • iLC19%
  • Belaufe13%
  • MZYOYO10%
  • AUAUY7%
  • LUTW7%
  • Osram7%

Bunte Glühbirnen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR8.5%Products35Brands22Top 5 Brands57%OOS Rate1.0%Rating4.5★Reviews2,419Avg BSR#587
1K600Prime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Bunte Glühbirnen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bunte glühbirnen12K/yr
  • bunte glühbirnen e276K/yr
  • glühbirne bunt8K/yr
  • farbige glühbirnen7K/yr
  • glühbirne e27 bunt4K/yr
  • e27 led bunt3K/yr
  • e27 farbige led leuchtmittel3K/yr

What reviews say buyers love and hate about Bunte Glühbirnen

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Helligkeit/Glanz/Glühen30%

Super Lampen

Qualität insgesamt12%

Super Qualität

Farbe10%

Farben: Richtig schönes RGB-Feeling,

beworben Vs Tatsächliches Produkt7%

Produkt entspricht ganz der Beschreibung Top kann man empfehlen

Effizienz7%

Funktioniert sehr toll

What buyers complain about

78% of reviews
Haltbarkeit25%

Nach 6 Monaten defekt

Konnektivität – insgesamt14%

Leider habe ich konstant Verbindungsprobleme

Helligkeit/Glanz/Glühen11%

Die LEDs sind aber sehr intensiv

Farbe6%

Die Farben sehen total schlammig aus

Funktionalität insgesamt6%

Nichts funktioniert

Bunte Glühbirnen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Kompatibilität – insgesamt
12%
3Konnektivität – insgesamt
11%
4Funktionalität insgesamt
10%
5Helligkeit/Glanz/Glühen
6%

Common Bunte Glühbirnen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bunte Glühbirnen 51/100 on Amazon Germany — Worth a look. The niche generates €49K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -12.8% over the last 90 days.
Search demand for Bunte Glühbirnen on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.