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aussenlampe mit bewegungsmelder

Worth a look

Shows a sweet-spot price point ($36.34 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 8Conversion 18Competition 89Returns 48Price range 58Avg price 95Brand share 85Review moat 50Quality gap 72

Avg price

Incredible€36.34

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Great€1.3M

€1.3M/yr · 2.6M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€12.41–€159.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,490.11

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 6% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, aussenlampe mit bewegungsmelder is a €1.3M/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 250–500/product
Revenue / yr
€1.5M–€1.8M
units × avg price
Launch success
73%
11 of 15 new (360d)
Conversion rate
1.4%
Avg BSR
#189
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
4.6%
Avg brand age
39 months
Avg seller age
183 days

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

126

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

26%

Top 20: 59%

Open market

46%

  • Steinel28%
  • Klighten6%
  • vatato6%
  • LOTMOS5%
  • JVURICE5%
  • HANDSONIC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€27K4%€53K6%€80K8%€106K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 76 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen37%

“Super Lampe”

Qualität insgesamt13%

“Super Produkt”

Montage/Installation8%

“Installation auch ok”

Preis-Leistungs-Verhältnis8%

“Preisleistung ok”

beworben Vs Tatsächliches Produkt6%

“Produkt ist wie beschrieben”

Design insgesamt4%

“elegant”

Gesamtgröße2%

“Passt”

Effizienz2%

“Preis Leistung o. k. funktioniert super”

Benutzerfreundlichkeit2%

“Easy”

Einstellbarkeit/Drehbarkeit/lehnend1%

“Die Einstellmöglichkeiten sind gut”

What buyers complain about

Haltbarkeit30%

“Haltbarkeit 1 Woche”

Qualität insgesamt12%

“Unzureichend”

Funktionalität insgesamt4%

“Funktioniert nicht”

Montage/Installation4%

“was die Installation etwas fummelig macht.”

Akkulaufzeit3%

“Akku könnte länger halten”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was es verspricht”

Konnektivität – insgesamt2%

“Die Verbindung zum WLan war unzuverlässig”

Preis-Leistungs-Verhältnis2%

“13 Euro noch zu viel”

Defekt Material/Teile2%

“Kommt defekt an”

Materialqualität2%

“Material: Vorsicht”

Top return reasons

Gesamtgröße30%
Funktionalität insgesamt12%
Defekt Material/Teile8%
Helligkeit/Glanz/Glühen7%
Qualität insgesamt6%
Farbe5%
Kompatibilität – insgesamt3%
Konnektivität – insgesamt3%
Montage3%
Materialqualität3%

Common questions

Is aussenlampe mit bewegungsmelder profitable to sell on Amazon Germany?
The niche generates €1.3M/yr across 76 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the aussenlampe mit bewegungsmelder niche?
38 brands and 126 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in aussenlampe mit bewegungsmelder?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Funktionalität insgesamt. The return rate is 3.2%.
When does demand for aussenlampe mit bewegungsmelder peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the aussenlampe mit bewegungsmelder niche?
Listings span €12.41–€159.21; the average listing price is €36.34 (sweet spot $15–$100). The average incumbent carries 1,490 reviews — the moat a new listing must climb.

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