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Ampel

Fail

Shoppers spend an estimated $59K a year here, so Ampel is a Fail.

Flapen Score
48
48 / 100
Top 44% of 678 Beleuchtung niches · +1 vs the category median of 47
Market size
€59K/yr119K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
68%top-5 click share · 13 brands · 64 sellers

Flapen Score

Ampel against its category

The dotted line is the Beleuchtung average. Past it, Ampel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ampel market on Amazon at a glance

Shoppers on Amazon Germany searched for Ampel 119K times last year and spent an estimated €59K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.1%
Market size, estimated
€59Ka year
Peak month
November1.8× the quietest month
Top search term
ampel43K searches a year

02 · Price

A sale here is worth €22.98.

Listings sell for €22.98 on average, from €4.68 to €95.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €22.98 that is €2K to €6K a year per listing.

Average price
€22.98inside the $15 to $100 sweet spot
Price range
€4.68–€95.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Innenbeleuchtung. It carries 409 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#208in Innenbeleuchtung
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
409per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ampel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

64

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

25%

  • Brand 130%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Ampel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ampel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ampel43K/yr
  • ampel spielzeug für kinder18K/yr
  • ampel kinder17K/yr
  • ampel kinder outdoor6K/yr
  • spielzeug ampel8K/yr
  • ampel für kinder5K/yr
  • verkehrsampel5K/yr
  • led ampel4K/yr
  • kinder ampel4K/yr
  • spielzeug ampel mit licht5K/yr

Reviews and returns

What reviews say buyers love and hate about Ampel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Schlechte Ware”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ampel questions

Answered from the same tracked data.