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Wardrobe

Fail

Buyers convert on only 0.2% of searches, so Wardrobe is a Fail.

Flapen Score
49
49 / 100
Ranks 128 of 213 Home niches · −2 vs the category median of 51
Market size
$664K/yr799K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
38%top-5 click share · 18 brands · 35 sellers

Flapen Score

Wardrobe against its category

The dotted line is the Home average. Past it, Wardrobe is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wardrobe market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Wardrobe 799K times last year and spent an estimated $664K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $664K a year.

Searches, last 12 months
799K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
0.2%
Market size, estimated
$664Ka year
Peak month
November1.4× the quietest month
Top search term
wardrobe234K searches a year

02 · Price

A sale here is worth $346.09.

Listings sell for $346.09 on average, from $39.68 to $1197.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $346.09 that is $0 to $35K a year per listing.

Average price
$346.09above the $15 to $100 sweet spot
Price range
$39.68–$1197.92
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$35K
Returns
3.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #29 within Home. It carries 312 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
29.2%
Average rank
#29in Home
Average rating
3.73 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
312per listing
Listings tracked
48

04 · Newcomers

Amazon counts 7 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wardrobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$20K$40K$60K$80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

15%

  • Danube Home43%
  • ABX HOME19%
  • R8%
  • Multi Home Furniture6%
  • SONGMICS4%
  • Generic4%
  • Open — no brand owns it (12 brands, 15%)

Demand

Wardrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wardrobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wardrobe234K/yr
  • cupboard117K/yr
  • cabinet for clothes74K/yr
  • خزانة ملابس59K/yr
  • wardrobe for clothes61K/yr
  • closet47K/yr
  • دولاب ملابس35K/yr
  • كبت ملابس25K/yr
  • 2 door wardrobe20K/yr
  • cupboard for clothes30K/yr

Reviews and returns

What reviews say buyers love and hate about Wardrobe

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “الجودة الشاملة”
3.6%of orders come back
“Quality bad”
A buyer, on “الجودة الشاملة”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wardrobe questions

Answered from the same tracked data.