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Bakhoor

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -13.4% this quarter, so Bakhoor is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 213 Home niches · +9 vs the category median of 51
Market size
$484K/yr347K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
51%top-5 click share · 15 brands · 73 sellers

Flapen Score

Bakhoor against its category

The dotted line is the Home average. Past it, Bakhoor is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bakhoor market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bakhoor 347K times last year and spent an estimated $484K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
4.5%
Market size, estimated
$484Ka year
Peak month
February1.7× the quietest month
Top search term
bakhoor101K searches a year

02 · Price

A sale here is worth $30.80.

Listings sell for $30.80 on average, from $8.11 to $120.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $30.80 that is $8K to $15K a year per listing.

Average price
$30.80inside the $15 to $100 sweet spot
Price range
$8.11–$120.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #117 within Home. It carries 1,733 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#117in Home
Average rating
4.08 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,733per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bakhoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$48K$73K$97K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

73

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

19%

  • Hamidi36%
  • Nabeel18%
  • Almas12%
  • Hunaidi6%
  • Almajed for Oud5%
  • Home Box5%

Demand

Bakhoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Bakhoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bakhoor101K/yr
  • بخور70K/yr
  • bukhoor41K/yr
  • oud bakhoor28K/yr
  • بخور الرصاصي18K/yr
  • bakhoor oud17K/yr
  • hamidi19K/yr
  • nabeel13K/yr
  • بخور عود10K/yr
  • nabeel bakhoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Bakhoor

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “يشم”
21%of negative reviews mention “يشم”
0.6%of orders come back
“Smells very bad”
A buyer, on “يشم”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bakhoor questions

Answered from the same tracked data.