bakhoor
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$30.80avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.11–$120.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$484K$484K/yr · 347K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,732.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, bakhoor is a $484K/yr Amazon United Arab Emirates market (347K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bakhoor market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $385K–$462K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 14.1%
- Avg brand age
- 38 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
19%
- Hamidi36%
- Nabeel18%
- Almas12%
- Hunaidi6%
- Almajed for Oud5%
- Home Box5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top bakhoor search terms
- bakhoor101K/yr
- بخور70K/yr
- bukhoor41K/yr
- oud bakhoor28K/yr
- بخور الرصاصي18K/yr
- bakhoor oud17K/yr
- hamidi19K/yr
- nabeel13K/yr
- بخور عود10K/yr
- nabeel bakhoor6K/yr
Top bakhoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hamidi Black Oud 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where
Hamidi$14.834.1★211 rev
Nabeel Perfumes Bakhoor Nabeel Incense 40 G 4Inp040102
Nabeel$17.144.1★2,218 rev
Hamidi Oud Abiyad 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free
Hamidi$13.023.9★54 rev
ALMAS PERFUMES Al Mas Bakhoor Ashek Al Oud 30 g
Almas$36.244.3★613 rev
Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free
Hamidi$15.373.4★18 rev
Newest
by launch date
Hamidi 100% Pure Oriental Bakhoor Zafeer 70g Premium Arabic Incense Best For Indoor & Outdoor Long Lasting Luxury Home Fragrance With Deep Woody Oud Amber & Spices Traditional Fresh Bukhoor
Hamidi$14.555 rev
Damishq Al Amber Bakhoor 40 g
DAMISHQ$9.297 rev
MOIN Shay Oud Bakhoor 120g Amber Honey Oud Floral & Spicy Notes for a Warm Woody Sweet Aroma Long Lasting Fragrance for Home Office & Special Occasions
MOIN$39.9620 rev
Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free
Hamidi$15.3718 rev
DXB Dream Bakhoor Coal Shola Charcoal Musk 100 Pieces Long Lasting Charcoal Lighting Charcoal Briquettes for Hukkah Sheesha BBQ Grill Preparation Long Lasting for Bakhoor and Incense Burning Black
DXB Dream$15.67195 rev
Trending
90-day click momentum
Al Mas Kuwaiti Mamoul Incense 60GM
Al Mas$50.034.3★
ALMAS PERFUMES Al Mas Bakhoor Ashek Al Oud 30 g
Almas$36.244.3★
Almas Perfumes Incense Bakhoor Kuwaiti - 40G of Authentic Arabic Wood Chip Bakhoor Incense -Aroma Lasts All Day Long - Perfect for Prayer Namaaz Ceremony Meditation
Almas$35.304.4★
Hamidi Oud Khalifa 100% Pure Oriental Bakhoor 70g Arabic Incense Home Fragrances Use With Burner Or Charcoal Relax feeling Refreshing Use Every where Incense Decor Smoke Free
Hamidi$15.373.4★
Hamidi 100% Pure Oriental Bakhoor Zafeer 70g Premium Arabic Incense Best For Indoor & Outdoor Long Lasting Luxury Home Fragrance With Deep Woody Oud Amber & Spices Traditional Fresh Bukhoor
Hamidi$14.553.9★
What buyers say about bakhoor
What buyers praise and complain about, mined from review topics.What buyers love
“Best fragrance”
“Good quality”
“Fantastic Price”
“And very long lasting”
“Very easy to light in the charcoal”
What buyers complain about
“Smells very bad”
“Poor Quality”
“waste of money”
“Normal lighter takes ages to burn this charcoal”
“Pure waste”
“just much shorter”
“doesn't last”
“Sticky abnd not good with charcoal”
“keeps exploding while heating”
“Though it might be too much strong for others”
Top return reasons
Common questions
- Is bakhoor profitable to sell on Amazon United Arab Emirates?
- The niche generates $484K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bakhoor niche?
- 15 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in bakhoor?
- Top complaints mined from reviews: يشم, الجودة الشاملة, القيمة مقابل المال. The return rate is 0.6%.
- When does demand for bakhoor peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bakhoor niche?
- Listings span $8.11–$120.20; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.