Mattress
MaybeThe products selling today average only 3.9★. But prices span $34.90–$1506.13, mostly outside the sweet spot, so Mattress is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 213 Home niches · +9 vs the category median of 5160
- Market size
- $2.5M/yr777K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 21%top-5 click share · 32 brands · 73 sellers
Flapen Score
Mattress against its category
The dotted line is the Home average. Past it, Mattress is stronger. Inside it, weaker.
Market
The Mattress market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mattress 777K times last year and spent an estimated $2.5M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 777K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $2.5Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- mattress257K searches a year
02 · Price
A sale here is worth $298.87.
Listings sell for $298.87 on average, from $34.90 to $1506.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $298.87 that is $0 to $30K a year per listing.
- Average price
- $298.87above the $15 to $100 sweet spot
- Price range
- $34.90–$1506.13
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$30K
- Returns
- 3.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #71 within Home. It carries 507 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 14.7%
- Average rank
- #71in Home
- Average rating
- 3.90 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 507per listing
- Listings tracked
- 110
04 · Newcomers
Amazon counts 18 of last year's 43 launches as successful.
43 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 43
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emirates Living Tri-Fold Mattress with Knitted Fabric Cover|Portable & Lightweight Foldable Bed | Medium Firm Support |Guest Travel & Camping Use | Soft & Breathable Foam Mattress (90x180x10cm)|Grey
- Price
- $163.11
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago

Vital Medical Mattress | Comfortable & Durable Bed Mattress for Pressure Relief & Spine Support | Single W90 x L190 x H10
- Price
- $91.53
- Rating
- 3.8/5
- Reviews
- 180
- Age
- 1y ago

Vital Medical Mattress | Comfortable & Durable Bed Mattress for Pressure Relief & Spine Support | Single - W 90 x L 190 x D 07 cm
- Price
- $76.51
- Rating
- 3.8/5
- Reviews
- 180
- Age
- 1y ago

3 Fold Folding Mattress 180 x 90 x 11 cm Portable Floor Foam Mattress Made in UAE Foldable Guest Bed with Washable Cover for Travel Camping Kids & Adults
- Price
- $137.60
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Vital Medical Mattress | Comfortable & Durable Bed Mattress for Pressure Relief & Spine Support | King - W 180 x L 200 x D 18 cm
- Price
- $344.09
- Rating
- 3.8/5
- Reviews
- 180
- Age
- 1y ago
Trending
90-day click momentum
Zinus 30cm Cloud Memory Foam Mattress | Single Size | Pressure Relieving Design | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | Off-White | 90W x 200L x 30H CM |
- Price
- $538.80
- Rating
- 4.1/5
- Reviews
- 3,703
- Age
- 6mo ago

Vital Medical Mattress | Comfortable & Durable Bed Mattress for Pressure Relief & Spine Support | Single - W 90 x L 190 x D 07 cm
- Price
- $76.51
- Rating
- 3.8/5
- Reviews
- 180
- Age
- 1y ago

Orthopedic Single Medicated Mattress 19090cm with Pillow Pillow Cover & Bedsheet | Firm Foam Mattress for Back Support & Comfortable Sleep (190 x 90 x 7 cm Complete Single Bed Bedding Bundle)
- Price
- $91.01
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Gwydre Tri-fold Foam Mattress 190 * 90 * 7cm Single Mattress Portable Floor Bed with Washable Cover Collapsible for Travel & Camping & Yoga (190x90x7)
- Price
- $186.24
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 1y ago

Emirates Living Medical Mattress | Breathable Foam Bed Mattress | Comfortable Support for Back & Spine | Single 90X190X7 cm
- Price
- $72.16
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Vital Ortho Medical Mattress (W 180 cm x L 200 cm (UK-Super King Size) 14)
- Price
- $245.95
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 3mo ago

Orthopedic Single Medicated Mattress 19090cm with Pillow Pillow Cover & Bedsheet | Firm Foam Mattress for Back Support & Comfortable Sleep (190 x 90 x 7 cm Complete Single Bed Bedding Bundle)
- Price
- $91.01
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

3 Fold Folding Mattress 180 x 90 x 11 cm Portable Floor Foam Mattress Made in UAE Foldable Guest Bed with Washable Cover for Travel Camping Kids & Adults
- Price
- $137.60
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

3 Fold Medical Mattress Orthopedic Medium Firm Medicated Mattress for Hospital Home Care & Physiotherapy Portable Folding Patient Mattress Single Size (White)
- Price
- $95.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Zinus 30cm Cloud Memory Foam Mattress | Single Size | Pressure Relieving Design | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | Off-White | 90W x 200L x 30H CM |
- Price
- $538.80
- Rating
- 4.1/5
- Reviews
- 3,703
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
73
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
21%
Top 20: 52%
Open market
33%
- VITAL23%
- Danube Home10%
- Emirates Living10%
- Gwydre10%
- DEEP SLEEP EVERY NIGHT7%
- KARPENTONE7%
Demand
Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattress257K/yr
- foldable mattress94K/yr
- mattress 180x20064K/yr
- single mattress55K/yr
- mattress 90x19036K/yr
- folding mattress37K/yr
- king size mattress19K/yr
- queen size mattress24K/yr
- single bed mattress17K/yr
- mattresses26K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress
We read the reviews and the return reasons for every product selling here.
“Bad Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress questions
Answered from the same tracked data.









