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Bathroom Mat

Maybe

Products sell for $41.98 on average, inside the sweet spot. But demand is soft, at -10.7% this quarter, so Bathroom Mat is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 213 Home niches · +9 vs the category median of 51
Market size
$530K/yr432K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
30%top-5 click share · 33 brands · 94 sellers

Flapen Score

Bathroom Mat against its category

The dotted line is the Home average. Past it, Bathroom Mat is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bathroom Mat 432K times last year and spent an estimated $530K. The top 5 brands take 52% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $530K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.9%
Market size, estimated
$530Ka year
Peak month
November1.4× the quietest month
Top search term
bathroom mat178K searches a year

02 · Price

A sale here is worth $41.98.

Listings sell for $41.98 on average, from $6.25 to $87.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $41.98 that is $4K to $10K a year per listing.

Average price
$41.98inside the $15 to $100 sweet spot
Price range
$6.25–$87.21
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #52 within Home. It carries 5,729 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#52in Home
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,729per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bathroom Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$16K$32K$48K$64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

94

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

30%

Top 20: 62%

Open market

43%

  • THMINS16%
  • BYSURE11%
  • Ofrdncy10%
  • Color&Geometry8%
  • DEXI7%
  • Bliss Casa4%

Demand

Bathroom Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bathroom Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom mat178K/yr
  • bath mat68K/yr
  • floor mat61K/yr
  • bathroom mat set19K/yr
  • bathroom rug18K/yr
  • toilet mat9K/yr
  • سجادة حمام10K/yr
  • bathroom carpet9K/yr
  • bathroom mats8K/yr
  • bathroom rug set6K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Mat

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
18%of negative reviews mention “الجودة الشاملة”
2.9%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathroom Mat questions

Answered from the same tracked data.