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Vase

Vase shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 213 Home niches · +6 vs the category median of 51

Market size 52Growth 19Conversion 21Competition 93Returns 27Price range 70Avg price 92Brand share 96Review moat 90Quality gap 50
This niche Category average · 213 niches

Is Vase profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Vase is a $323K/yr Amazon United Arab Emirates market (362K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.

Vase: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.9% over the last 90 days and 1.7% of searches end in a purchase.

$323K

revenue / yr

Units sold / yr10K
Search volume / yr-12.9%362K
Conversion rate1.7%
Avg price$53.68

Who owns the niche?

The top 5 brands hold 30% of demand, so 70% of the market is open.

70%

open market share

Brands · sellers51 · 112
Top-5 product click share22%
Open market70%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 85 products

Sponsored placement71%
New entrants (1y)12· 0 succeeded
Avg rating4.5★
Avg reviews195

Top Vase products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

112

Top-5 brand share

30%

Top 20: 74%

Top-5 click share

22%

Top 20: 58%

Open market

66%

  • Heifgott8%
  • Dinyeo7%
  • GeLive6%
  • SPNOR5%
  • Porceletta5%
  • PEPAXON4%

Vase demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume362KCVR1.7%Products85Brands51Top 5 Brands30%OOS Rate14.3%Rating4.5★Reviews195Avg BSR#126
12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Vase search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vase162K/yr
  • flower vase72K/yr
  • glass vase28K/yr
  • ceramic vase22K/yr
  • vases12K/yr
  • small vase8K/yr
  • مزهرية8K/yr
  • فازة7K/yr
  • white vase7K/yr
  • فازات7K/yr

What reviews say buyers love and hate about Vase

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
الجودة الشاملة52%

Good quality

التصميم الشامل11%

Well design no issues looks good

لون10%

love the color

المنتج المعلن عنه مقابل المنتج الفعلي10%

Exactly as pictured

الحجم الكلي4%

The sizes are great

What buyers complain about

90% of reviews
الحجم الكلي40%

Too small

الجودة الشاملة25%

Physical look is very low quality

حالة المنتج10%

item came dirty, used, and has melted candle wax on it

قوة10%

Too breakable

جودة المواد5%

Very cheap quality plastic

Vase return rate & reasons

Why buyers send it back, as a share of all return requests.

4.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
60%
2المواد/الأجزاء المعيبة
10%
3لون
7%
4الجودة الشاملة
5%
5المنتج المعلن عنه مقابل المنتج الفعلي
4%

Common Vase questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vase 57/100 on Amazon United Arab Emirates — Worth a look. The niche generates $323K/yr across 85 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.
Search demand for Vase on Amazon United Arab Emirates peaks in Feb, where the busiest month runs 1.8× the quietest.