Tray
MaybeThe top 5 brands take only 37% of clicks. But demand is soft, at -20.9% this quarter, so Tray is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 213 Home niches · +4 vs the category median of 5155
- Market size
- $232K/yr327K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 30%top-5 click share · 44 brands · 161 sellers
Flapen Score
Tray against its category
The dotted line is the Home average. Past it, Tray is stronger. Inside it, weaker.
Market
The Tray market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tray 327K times last year and spent an estimated $232K. The top 5 brands take 37% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $232Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- tray90K searches a year
02 · Price
A sale here is worth $48.98.
Listings sell for $48.98 on average, from $11.76 to $120.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $48.98 that is $0 to $5K a year per listing.
- Average price
- $48.98inside the $15 to $100 sweet spot
- Price range
- $11.76–$120.77
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #84 within Home. It carries 478 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 98%
- Out of stock, average day
- 8.9%
- Average rank
- #84in Home
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 478per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MOMENT 3 Pack Bamboo Serving Trays Set Wooden Tray With Handles Food Breakfast Dinner Drink Tray for Tea Coffee Snacks Fruit Rectangle Serving Platter Kitchen Dining Bedside Storage Board
- Price
- $36.38
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

Juicemoo Wooden Serving Tray All-Natural Wooden Serving Tray Round Plate Decoration for Fruit Cotainer Coffee Shop Household(33cm)
- Price
- $22.54
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 5y ago

AGIOTA 2 Pcs Serving Tray with Handles Bohemian Decorative Tray Large Ottoman Tray for Living Room Blue Coffee Table Tray
- Price
- $100.64
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 3y ago

AWH Bamboo Tray - 3 Pack Wooden Serving Tray With Handles - Rectangular Natural Bamboo 100% - Large Small Medium - Breakfast Food Kitchen Outdoors Restaurants
- Price
- $49.04
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3y ago

Raj STAINLESS STEEL RECTANGLE BEADED SERVING TRAY DESSERT PLATTER 29.5X19 CM SILVER SST004
- Price
- $15.09
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 2y ago
Trending
90-day click momentum
2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
- Price
- $53.42
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7mo ago

2 Pack Serving Tray Large Bamboo Serving Tray with Handles Wood Serving Tray Set for Coffee Display Vegetables Home Kitchen Restaurant Outdoor Brown Rectangular
- Price
- $42.13
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Fermus Stainless Steel Decorative Tray Set of 2 9 Inch Long Jewelry Dish Cosmetics Organizer Bathroom Clutter Serving Platter Small Storage Tray Oval Silver
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 5y ago

Portal AE Serving Trays with Handles Home Decorative Coffee Table Round Tray Acrylic Food Tray Fruit Tray Bar Tray Perfume Tray Cocktail Tray Gold)
- Price
- $19.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
- Price
- $58.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
- Price
- $53.42
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7mo ago

Qniceone Acacia Wooden Tray 2 PCS Large Wood Serving Trays Wooden Serving Platters for Kitchen Home Rectangle Wooden Platters Table Tray Wood Plate for Food Fruit Bread Tea Coffee (30x13cm)
- Price
- $45.45
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

WORHE Natural Marble Vanity Tray for Bathroom Kitchen Dresser Travertine Stone Decorative Trays for Jewelry Perfume Cosmetic Candle Round Countertop Storage Organizer for Home Decor Beige (AE032)
- Price
- $109.17
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Portal AE Serving Tray Acrylic Large Table Rectangular Cup Tea Tray With Golden Handel 35 * 25 (Clear)
- Price
- $17.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
- Price
- $58.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
161
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
30%
Top 20: 64%
Open market
58%
- MOMENT11%
- Generic8%
- AGIOTA6%
- Juicemoo6%
- Azonee6%
- Qniceone6%
Demand
Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.2×
Search terms
Top Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tray90K/yr
- serving tray58K/yr
- wooden tray34K/yr
- صينية تقديم22K/yr
- decorative tray18K/yr
- صواني تقديم13K/yr
- wood tray9K/yr
- trays serving set18K/yr
- صواني تقديم ضيافة7K/yr
- trays8K/yr
Reviews and returns
What reviews say buyers love and hate about Tray
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tray questions
Answered from the same tracked data.









