Tray
Tray shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-20.9% this quarter) keeps it on the watch list.
Flapen Score
Top 23% of 213 Home niches · +4 vs the category median of 51
Is Tray profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Tray is a $232K/yr Amazon United Arab Emirates market (327K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.9% over the last 90 days and 1.5% of searches end in a purchase.
$232K
revenue / yr
Who owns the niche?
The top 5 brands hold 37% of demand, so 63% of the market is open.
63%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 65 products
Top Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MOMENT 3 Pack Bamboo Serving Trays Set Wooden Tray With Handles Food Breakfast Dinner Drink Tray for Tea Coffee Snacks Fruit Rectangle Serving Platter Kitchen Dining Bedside Storage Board
- Price
- $36.38
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago
Juicemoo Wooden Serving Tray All-Natural Wooden Serving Tray Round Plate Decoration for Fruit Cotainer Coffee Shop Household(33cm)
- Price
- $22.54
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 5y ago
AGIOTA 2 Pcs Serving Tray with Handles Bohemian Decorative Tray Large Ottoman Tray for Living Room Blue Coffee Table Tray
- Price
- $100.64
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 3y ago
AWH Bamboo Tray - 3 Pack Wooden Serving Tray With Handles - Rectangular Natural Bamboo 100% - Large Small Medium - Breakfast Food Kitchen Outdoors Restaurants
- Price
- $49.04
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3y ago
Raj STAINLESS STEEL RECTANGLE BEADED SERVING TRAY DESSERT PLATTER 29.5X19 CM SILVER SST004
- Price
- $15.09
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 2y ago
Trending
90-day click momentum
2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
- Price
- $53.42
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7mo ago
2 Pack Serving Tray Large Bamboo Serving Tray with Handles Wood Serving Tray Set for Coffee Display Vegetables Home Kitchen Restaurant Outdoor Brown Rectangular
- Price
- $42.13
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Fermus Stainless Steel Decorative Tray Set of 2 9 Inch Long Jewelry Dish Cosmetics Organizer Bathroom Clutter Serving Platter Small Storage Tray Oval Silver
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 5y ago
Portal AE Serving Trays with Handles Home Decorative Coffee Table Round Tray Acrylic Food Tray Fruit Tray Bar Tray Perfume Tray Cocktail Tray Gold)
- Price
- $19.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
- Price
- $58.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
- Price
- $53.42
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7mo ago
Qniceone Acacia Wooden Tray 2 PCS Large Wood Serving Trays Wooden Serving Platters for Kitchen Home Rectangle Wooden Platters Table Tray Wood Plate for Food Fruit Bread Tea Coffee (30x13cm)
- Price
- $45.45
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
WORHE Natural Marble Vanity Tray for Bathroom Kitchen Dresser Travertine Stone Decorative Trays for Jewelry Perfume Cosmetic Candle Round Countertop Storage Organizer for Home Decor Beige (AE032)
- Price
- $109.17
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Portal AE Serving Tray Acrylic Large Table Rectangular Cup Tea Tray With Golden Handel 35 * 25 (Clear)
- Price
- $17.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
- Price
- $58.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
44 falling
Sellers
161
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
30%
Top 20: 64%
Open market
58%
- MOMENT11%
- Generic8%
- AGIOTA6%
- Juicemoo6%
- Azonee6%
- Qniceone6%
Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 2.2×
Top Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tray90K/yr
- serving tray58K/yr
- wooden tray34K/yr
- صينية تقديم22K/yr
- decorative tray18K/yr
- صواني تقديم13K/yr
- wood tray9K/yr
- trays serving set18K/yr
- صواني تقديم ضيافة7K/yr
- trays8K/yr
What reviews say buyers love and hate about Tray
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“good quality”
“Sturdy and has multiple uses”
“easy to clean”
“the small one is a perfect size for my coffee maker :o”
“Nice design and quality”
What buyers complain about
93% of reviews“Too small”
“Low quality”
“Price is very high”
“looked nothing like the picture”
“Unfortunately, the item I received arrived damaged”
Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
4.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
