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Tray

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -20.9% this quarter, so Tray is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 213 Home niches · +4 vs the category median of 51
Market size
$232K/yr327K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
30%top-5 click share · 44 brands · 161 sellers

Flapen Score

Tray against its category

The dotted line is the Home average. Past it, Tray is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tray market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tray 327K times last year and spent an estimated $232K. The top 5 brands take 37% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.5%
Market size, estimated
$232Ka year
Peak month
February2.2× the quietest month
Top search term
tray90K searches a year

02 · Price

A sale here is worth $48.98.

Listings sell for $48.98 on average, from $11.76 to $120.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $48.98 that is $0 to $5K a year per listing.

Average price
$48.98inside the $15 to $100 sweet spot
Price range
$11.76–$120.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #84 within Home. It carries 478 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
8.9%
Average rank
#84in Home
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
478per listing
Listings tracked
65

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

44 falling

Sellers

161

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

30%

Top 20: 64%

Open market

58%

  • MOMENT11%
  • Generic8%
  • AGIOTA6%
  • Juicemoo6%
  • Azonee6%
  • Qniceone6%

Demand

Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tray90K/yr
  • serving tray58K/yr
  • wooden tray34K/yr
  • صينية تقديم22K/yr
  • decorative tray18K/yr
  • صواني تقديم13K/yr
  • wood tray9K/yr
  • trays serving set18K/yr
  • صواني تقديم ضيافة7K/yr
  • trays8K/yr

Reviews and returns

What reviews say buyers love and hate about Tray

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الحجم الكلي”
4.6%of orders come back
“Too small”
A buyer, on “الحجم الكلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tray questions

Answered from the same tracked data.