tray
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-20.9% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$48.98avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$11.76–$120.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great478.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$232K$232K/yr · 327K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, tray is a $232K/yr Amazon United Arab Emirates market (327K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tray market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $245K–$294K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 75%
- Out of stock
- 8.9%
- Avg brand age
- 35 months
- Avg seller age
- 75 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
161
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
30%
Top 20: 64%
Open market
58%
- MOMENT11%
- Generic8%
- AGIOTA6%
- Juicemoo6%
- Azonee6%
- Qniceone6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.2×
Top tray search terms
- tray90K/yr
- serving tray58K/yr
- wooden tray34K/yr
- صينية تقديم22K/yr
- decorative tray18K/yr
- صواني تقديم13K/yr
- wood tray9K/yr
- trays serving set18K/yr
- صواني تقديم ضيافة7K/yr
- trays8K/yr
Top tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOMENT 3 Pack Bamboo Serving Trays Set Wooden Tray With Handles Food Breakfast Dinner Drink Tray for Tea Coffee Snacks Fruit Rectangle Serving Platter Kitchen Dining Bedside Storage Board
MOMENT$36.384.1★47 rev
Juicemoo Wooden Serving Tray All-Natural Wooden Serving Tray Round Plate Decoration for Fruit Cotainer Coffee Shop Household(33cm)
Juicemoo$22.544.3★28 rev
AGIOTA 2 Pcs Serving Tray with Handles Bohemian Decorative Tray Large Ottoman Tray for Living Room Blue Coffee Table Tray
AGIOTA$100.644.7★461 rev
AWH Bamboo Tray - 3 Pack Wooden Serving Tray With Handles - Rectangular Natural Bamboo 100% - Large Small Medium - Breakfast Food Kitchen Outdoors Restaurants
AWH$49.044.0★122 rev
Raj STAINLESS STEEL RECTANGLE BEADED SERVING TRAY DESSERT PLATTER 29.5X19 CM SILVER SST004
RAJ$15.094.2★46 rev
Newest
by launch date
2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
Generic$53.424 rev
Qniceone Acacia Wooden Tray 2 PCS Large Wood Serving Trays Wooden Serving Platters for Kitchen Home Rectangle Wooden Platters Table Tray Wood Plate for Food Fruit Bread Tea Coffee (30x13cm)
Qniceone$45.4516 rev
WORHE Natural Marble Vanity Tray for Bathroom Kitchen Dresser Travertine Stone Decorative Trays for Jewelry Perfume Cosmetic Candle Round Countertop Storage Organizer for Home Decor Beige (AE032)
WORHE$109.176 rev
Portal AE Serving Tray Acrylic Large Table Rectangular Cup Tea Tray With Golden Handel 35 * 25 (Clear)
Portal AE$17.330 rev
Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
Azonee$58.263 rev
Trending
90-day click momentum2 PCS Large Walnut Wood Serving Tray Wooden Decorative Serving Tray for Coffee Table and Home Decor tray for Lunch Dinner Appetizers Patio Kitchen Coffee Table BBQ Party
Generic$53.424.0★
2 Pack Serving Tray Large Bamboo Serving Tray with Handles Wood Serving Tray Set for Coffee Display Vegetables Home Kitchen Restaurant Outdoor Brown Rectangular
Generic$42.134.7★
Fermus Stainless Steel Decorative Tray Set of 2 9 Inch Long Jewelry Dish Cosmetics Organizer Bathroom Clutter Serving Platter Small Storage Tray Oval Silver
Fermus$16.654.5★
Portal AE Serving Trays with Handles Home Decorative Coffee Table Round Tray Acrylic Food Tray Fruit Tray Bar Tray Perfume Tray Cocktail Tray Gold)
Portal AE$19.585.0★
Rectangle Rattan Serving Trays with Handles Decorative Woven Wicker Organizer Baskets Storage Tray for Coffee Table Bread Fruit Snacks 2 Pack
Azonee$58.265.0★
What buyers say about tray
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“Sturdy and has multiple uses”
“easy to clean”
“the small one is a perfect size for my coffee maker :o”
“Nice design and quality”
“Great value for the money, great seller”
“Light weight”
What buyers complain about
“Too small”
“Low quality”
“Price is very high”
“looked nothing like the picture”
“Unfortunately, the item I received arrived damaged”
“Low quality wood”
“glue shows everywhere”
“not the same colour”
Top return reasons
Common questions
- Is tray profitable to sell on Amazon United Arab Emirates?
- The niche generates $232K/yr across 65 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tray niche?
- 44 brands and 161 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in tray?
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة, القيمة مقابل المال. The return rate is 4.6%.
- When does demand for tray peak?
- Demand peaks in Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the tray niche?
- Listings span $11.76–$120.77; the average listing price is $48.98 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.