toilet paper holder
Worth a lookShows a sweet-spot price point ($41.50 avg), but soft demand (-10.3% this quarter) keeps it on the watch list.
Avg price
Incredible$41.50avg listing price — sweet spot $15–$100
Price range
Great$5.68–$89.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,610.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$111K$111K/yr · 61K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, toilet paper holder is a $111K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toilet paper holder market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $125K–$166K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 8.5%
- Avg brand age
- 38 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
85
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
28%
- NearMoon33%
- AMERTEER12%
- Topsky11%
- Lifewit5%
- GRANNY SAYS5%
- BRIMIX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top toilet paper holder search terms
- toilet paper holder34K/yr
- toilet roll holder14K/yr
- toilet paper holder stand5K/yr
- tissue holder bathroom4K/yr
- حامل مناديل حمام3K/yr
Top toilet paper holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NearMoon Toilet Paper Holder Self Adhesive Premium Thicken SUS304 Stainless Steel Rustproof Adhesive Toilet Roll Holder no Drilling for Bathroom Kitchen Washroom (1 Pack Matte Black)
NearMoon$18.844.5★6,203 rev
NearMoon Bathroom Toilet Paper Holder Premium SUS304 Stainless Steel Rustproof Wall Mounted Toilet Roll Holder for Bathroom Kitchen Washroom (Polished Chrome)
NearMoon$25.404.5★7,164 rev
Amerteer Black Toilet Paper Holder Wall Mount Bathroom Tissue Holder with Shelf Toilet Paper Roll Holder for Bathroom
AMERTEER$18.733.6★61 rev
Lifewit Toilet Paper Storage Holder for 9 to 12 Rolls Free Standing Toilet Paper Basket Stand with Bamboo Lid Collapsible Fabric Bathroom Organizer Box for Mega Rolls 23L Large White
Lifewit$59.794.6★1,797 rev
GRANNY SAYS Wicker Toilet Roll Storage Container Pack of 1 Waterproof Toilet Paper Basket for Bathroom Storage for 6 Mage Rolls Free Standing Magazine Basket Decorative Newspaper Holder White
GRANNY SAYS$70.044.8★564 rev
Newest
by launch date
Proxima Direct Adhesive Toilet Paper Holder 2 Pack Bathroom Tissue Roll Holder Rustproof 304 Stainless Steel Peel and Stick for Kitchen Washroom (Silver)
Proxima Direct$26.749 rev
Topsky Toilet Paper Holder Free Standing Toilet Roll Holder for 3-4 Rolls with Wooden Base Tissue Paper Roll Dispenser Storage with Round Wooden Tray for Bathroom (Round)
Topsky$70.244 rev
Topsky Toilet Paper Holder Free Standing Toilet Roll Holder for 3-4 Rolls with Heavy Base Tissue Paper Roll Dispenser Storage for Bathroom (Silver-B)
Topsky$86.874 rev
Kequsprk Toilet Paper Holder Wall Mount No Drill Wall-Mounted with Shelf
Kequsprk$53.555 rev
GRANNY SAYS Wicker Toilet Roll Storage Container Pack of 1 Waterproof Toilet Paper Basket for Bathroom Storage for 6 Mage Rolls Free Standing Magazine Basket Decorative Newspaper Holder White
GRANNY SAYS$70.04564 rev
Trending
90-day click momentumProxima Direct Adhesive Toilet Paper Holder 2 Pack Bathroom Tissue Roll Holder Rustproof 304 Stainless Steel Peel and Stick for Kitchen Washroom (Silver)
Proxima Direct$26.744.7★
Lifewit Toilet Paper Storage Holder for 9 to 12 Rolls Free Standing Toilet Paper Basket Stand with Bamboo Lid Collapsible Fabric Bathroom Organizer Box for Mega Rolls 23L Large White
Lifewit$59.794.6★
Bigougem Tissue Holder Box Modern Wall-Mounted Plastic Tissue Box for Living Room Bathroom Home Decor Transparent
Bigougem$40.214.1★
NearMoon Toilet Paper Holder Self Adhesive Premium Thicken SUS304 Stainless Steel Rustproof Adhesive Toilet Roll Holder no Drilling for Bathroom Kitchen Washroom (1 Pack Matte Black)
NearMoon$18.844.5★
GRANNY SAYS Wicker Toilet Roll Storage Container Pack of 1 Waterproof Toilet Paper Basket for Bathroom Storage for 6 Mage Rolls Free Standing Magazine Basket Decorative Newspaper Holder White
GRANNY SAYS$70.044.8★
What buyers say about toilet paper holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it seems like it sticked to the wall so firmly”
“Perfect and fits perfectly”
“Easy to install”
“after 1 week stayed put”
“Surprisingly worth it”
What buyers complain about
“Low Quality”
“broke after 2 days”
“The base is simply too light weight”
“Weak”
“Didnt stick at all”
“Waste of money”
“Very cheap material”
Top return reasons
Common questions
- Is toilet paper holder profitable to sell on Amazon United Arab Emirates?
- The niche generates $111K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the toilet paper holder niche?
- 22 brands and 85 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in toilet paper holder?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الوزن خفيف. The return rate is 3.3%.
- When does demand for toilet paper holder peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the toilet paper holder niche?
- Listings span $5.68–$89.39; the average listing price is $41.50 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.