Table Mat
FailDemand is soft, at -26.0% this quarter, so Table Mat is a Fail.
- Flapen Score
- 45 / 100Ranks 168 of 213 Home niches · −6 vs the category median of 5145
- Market size
- $64K/yr132K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 94 sellers
Flapen Score
Table Mat against its category
The dotted line is the Home average. Past it, Table Mat is stronger. Inside it, weaker.
Market
The Table Mat market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Table Mat 132K times last year and spent an estimated $64K. The top 5 brands take 52% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $64Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- table mat36K searches a year
02 · Price
A sale here is worth $38.82.
Listings sell for $38.82 on average, from $2.35 to $95.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.82 that is $0 to $4K a year per listing.
- Average price
- $38.82inside the $15 to $100 sweet spot
- Price range
- $2.35–$95.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #41 within Home. It carries 1,097 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #41in Home
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,097per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Table Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
- Price
- $26.50
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 5y ago

Noctiflorous Round Braided Placemats 15 Inch Round Table Mats Set of 6 for Dining Tables Natural Woven Heat Resistant Place Mats (Round Beige)
- Price
- $37.12
- Rating
- 4.2/5
- Reviews
- 1,290
- Age
- 4y ago

Dzman Placemat Table Mats 18L X 12W (Inch) Set of 6 Insulated Washable Non-Slip Table Mats for Dining Tables and Kitchens (Beige-6 set)
- Price
- $22.71
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 6y ago

AMERTEER Hand Braided Round Placemats Set of 5PCS | Natural Fiber Rustic Table Mats Heat Resistant Woven Hand Braided Tablemat Set for Dining Table & Parties (11cm 18cm 30cm 36cm 38cm)
- Price
- $22.41
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6y ago

KintKita Faux Leather Placemats Set of 6 Size 18x 12 Stain & Heat Resistant Table Place Mats with Free Drink Coasters Waterproof Table Mats for Dining Table Indoor & Outdoor Use (Beige)
- Price
- $37.69
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 2y ago
Trending
90-day click momentum
Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
- Price
- $2.35
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago

NeoStyle 6 Piece Place Mats for Dining Table Washable Crossweave Woven Vinyl Placemat Table Mats PVC Insulation Non-Slip Insulation Pad Home Tableware Accessories (Dark Coffee)
- Price
- $26.04
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 5y ago

Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
- Price
- $29.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Leetaltree Beige Placemats Set of 4 - Heat Resistant Non-Slip Place mats for Dining Table Washable Durable PVC Vinyl Woven Table MatsBeige 4
- Price
- $40.60
- Rating
- 4.5/5
- Reviews
- 4,818
- Age
- 3y ago

FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
- Price
- $26.50
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 5y ago
Newest
by launch date
Round Placemats Set of 4 14 Inch Quilted Cloth Table Mats for Dining Table Decoration Antique Herbs Wild Flowers Lace Mats Washable Fabric Place Mats for Indoor and Outdoor Use
- Price
- $32.79
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 11mo ago

Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
- Price
- $2.35
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago

LKTOCAFT Round Braided Placemats Set of 6 Table Mats for Dining Tables Natural Woven 15 inch Washable Non-Slip Heat Resistant Kitchen Place Mats(Round Beige 6pcs)
- Price
- $42.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
- Price
- $29.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

THMINS Boho Placemats Set of 6 Natural Cotton Burlap and Water Straw Woven Combination Table Mats Style Placemats for Dining Table Kitchen Handmade
- Price
- $95.55
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
94
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
43%
Top 20: 82%
Open market
43%
- FunWheat19%
- Noctiflorous12%
- NeoStyle8%
- FEXIA6%
- Dzman6%
- AMERTEER6%
Demand
Table Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Table Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- table mat36K/yr
- placemats32K/yr
- placemat13K/yr
- table mats sets - 610K/yr
- مفارش طاولات9K/yr
- table mats9K/yr
- placemats set of 611K/yr
- place mats8K/yr
- مفارش سفرة4K/yr
Reviews and returns
What reviews say buyers love and hate about Table Mat
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Table Mat questions
Answered from the same tracked data.









