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Table Mat

Fail

Demand is soft, at -26.0% this quarter, so Table Mat is a Fail.

Flapen Score
45
45 / 100
Ranks 168 of 213 Home niches · −6 vs the category median of 51
Market size
$64K/yr132K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
43%top-5 click share · 26 brands · 94 sellers

Flapen Score

Table Mat against its category

The dotted line is the Home average. Past it, Table Mat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Table Mat 132K times last year and spent an estimated $64K. The top 5 brands take 52% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
1.3%
Market size, estimated
$64Ka year
Peak month
February1.7× the quietest month
Top search term
table mat36K searches a year

02 · Price

A sale here is worth $38.82.

Listings sell for $38.82 on average, from $2.35 to $95.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.82 that is $0 to $4K a year per listing.

Average price
$38.82inside the $15 to $100 sweet spot
Price range
$2.35–$95.55
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #41 within Home. It carries 1,097 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#41in Home
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,097per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Table Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

94

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

43%

Top 20: 82%

Open market

43%

  • FunWheat19%
  • Noctiflorous12%
  • NeoStyle8%
  • FEXIA6%
  • Dzman6%
  • AMERTEER6%

Demand

Table Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Table Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table mat36K/yr
  • placemats32K/yr
  • placemat13K/yr
  • table mats sets - 610K/yr
  • مفارش طاولات9K/yr
  • table mats9K/yr
  • placemats set of 611K/yr
  • place mats8K/yr
  • مفارش سفرة4K/yr

Reviews and returns

What reviews say buyers love and hate about Table Mat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “القيمة مقابل المال”
46%of negative reviews mention “الجودة الشاملة”
5.2%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Table Mat questions

Answered from the same tracked data.