Table Mat
soft demand (-26.0% this quarter) — Table Mat doesn't clear our bar today.
Flapen Score
Ranks 168 of 213 Home niches · −6 vs the category median of 51
Is Table Mat profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Table Mat is a $64K/yr Amazon United Arab Emirates market (132K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Table Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.0% over the last 90 days and 1.3% of searches end in a purchase.
$64K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 37 products
Top Table Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
- Price
- $26.50
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 5y ago
Noctiflorous Round Braided Placemats 15 Inch Round Table Mats Set of 6 for Dining Tables Natural Woven Heat Resistant Place Mats (Round Beige)
- Price
- $37.12
- Rating
- 4.2/5
- Reviews
- 1,290
- Age
- 4y ago
Dzman Placemat Table Mats 18L X 12W (Inch) Set of 6 Insulated Washable Non-Slip Table Mats for Dining Tables and Kitchens (Beige-6 set)
- Price
- $22.71
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 6y ago
AMERTEER Hand Braided Round Placemats Set of 5PCS | Natural Fiber Rustic Table Mats Heat Resistant Woven Hand Braided Tablemat Set for Dining Table & Parties (11cm 18cm 30cm 36cm 38cm)
- Price
- $22.41
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6y ago
KintKita Faux Leather Placemats Set of 6 Size 18x 12 Stain & Heat Resistant Table Place Mats with Free Drink Coasters Waterproof Table Mats for Dining Table Indoor & Outdoor Use (Beige)
- Price
- $37.69
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 2y ago
Trending
90-day click momentum
Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
- Price
- $2.35
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
NeoStyle 6 Piece Place Mats for Dining Table Washable Crossweave Woven Vinyl Placemat Table Mats PVC Insulation Non-Slip Insulation Pad Home Tableware Accessories (Dark Coffee)
- Price
- $26.04
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 5y ago
Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
- Price
- $29.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Leetaltree Beige Placemats Set of 4 - Heat Resistant Non-Slip Place mats for Dining Table Washable Durable PVC Vinyl Woven Table MatsBeige 4
- Price
- $40.60
- Rating
- 4.5/5
- Reviews
- 4,818
- Age
- 3y ago
FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
- Price
- $26.50
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 5y ago
Newest
by launch date
Round Placemats Set of 4 14 Inch Quilted Cloth Table Mats for Dining Table Decoration Antique Herbs Wild Flowers Lace Mats Washable Fabric Place Mats for Indoor and Outdoor Use
- Price
- $32.79
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 11mo ago
Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
- Price
- $2.35
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
LKTOCAFT Round Braided Placemats Set of 6 Table Mats for Dining Tables Natural Woven 15 inch Washable Non-Slip Heat Resistant Kitchen Place Mats(Round Beige 6pcs)
- Price
- $42.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
- Price
- $29.22
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
THMINS Boho Placemats Set of 6 Natural Cotton Burlap and Water Straw Woven Combination Table Mats Style Placemats for Dining Table Kitchen Handmade
- Price
- $95.55
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
94
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
43%
Top 20: 82%
Open market
43%
- FunWheat19%
- Noctiflorous12%
- NeoStyle8%
- FEXIA6%
- Dzman6%
- AMERTEER6%
Table Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Table Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- table mat36K/yr
- placemats32K/yr
- placemat13K/yr
- table mats sets - 610K/yr
- مفارش طاولات9K/yr
- table mats9K/yr
- placemats set of 611K/yr
- place mats8K/yr
- مفارش سفرة4K/yr
What reviews say buyers love and hate about Table Mat
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Nice base on price”
“Highly recommend high quality so classy material is amazing i was surprised ill recieve like this”
“Thick and sturdy”
“Color is good m”
“Great quality”
What buyers complain about
92% of reviews“Low quality”
“Buy something else for a higher price”
“that quality of the product is not up to the mark, product finishing & material looks very cheap”
“They slip”
Table Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
5.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Table Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
