table mat
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.82avg listing price — sweet spot $15–$100
Price range
Great$2.35–$95.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,097.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 132K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, table mat is a $64K/yr Amazon United Arab Emirates market (132K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
table mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 16.7%
- Avg brand age
- 35 months
- Avg seller age
- 12 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
94
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
43%
Top 20: 82%
Open market
43%
- FunWheat19%
- Noctiflorous12%
- NeoStyle8%
- FEXIA6%
- Dzman6%
- AMERTEER6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top table mat search terms
- table mat36K/yr
- placemats32K/yr
- placemat13K/yr
- table mats sets - 610K/yr
- مفارش طاولات9K/yr
- table mats9K/yr
- placemats set of 611K/yr
- place mats8K/yr
- مفارش سفرة4K/yr
Top table mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
FunWheat$26.504.6★3,429 rev
Noctiflorous Round Braided Placemats 15 Inch Round Table Mats Set of 6 for Dining Tables Natural Woven Heat Resistant Place Mats (Round Beige)
Noctiflorous$37.124.2★1,290 rev
Dzman Placemat Table Mats 18L X 12W (Inch) Set of 6 Insulated Washable Non-Slip Table Mats for Dining Tables and Kitchens (Beige-6 set)
Dzman$22.714.3★20 rev
AMERTEER Hand Braided Round Placemats Set of 5PCS | Natural Fiber Rustic Table Mats Heat Resistant Woven Hand Braided Tablemat Set for Dining Table & Parties (11cm 18cm 30cm 36cm 38cm)
AMERTEER$22.414.4★68 rev
KintKita Faux Leather Placemats Set of 6 Size 18x 12 Stain & Heat Resistant Table Place Mats with Free Drink Coasters Waterproof Table Mats for Dining Table Indoor & Outdoor Use (Beige)
KintKita$37.694.3★117 rev
Newest
by launch date
Round Placemats Set of 4 14 Inch Quilted Cloth Table Mats for Dining Table Decoration Antique Herbs Wild Flowers Lace Mats Washable Fabric Place Mats for Indoor and Outdoor Use
KASTWAVE$32.799 rev
Danube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
Danube Home$2.352 rev
LKTOCAFT Round Braided Placemats Set of 6 Table Mats for Dining Tables Natural Woven 15 inch Washable Non-Slip Heat Resistant Kitchen Place Mats(Round Beige 6pcs)
LktoCaft$42.650 rev
Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
ablieve$29.224 rev
THMINS Boho Placemats Set of 6 Natural Cotton Burlap and Water Straw Woven Combination Table Mats Style Placemats for Dining Table Kitchen Handmade
THMINS$95.5512 rev
Trending
90-day click momentumDanube Home Esther Textline Placemats 45X30Cm Grey | 70% Pvc+30% Polyester Non Slip Decorative Table Top Protector Placements For Dining Room Kitchen
Danube Home$2.353.5★
NeoStyle 6 Piece Place Mats for Dining Table Washable Crossweave Woven Vinyl Placemat Table Mats PVC Insulation Non-Slip Insulation Pad Home Tableware Accessories (Dark Coffee)
NeoStyle$26.044.3★
Ablieve Set of 6 Hollow Gold Round Dining Table Mats 15 inch Vinyl Placemats Used for Table Decoration of Festive Parties Flower Pattern 0465
ablieve$29.225.0★
Leetaltree Beige Placemats Set of 4 - Heat Resistant Non-Slip Place mats for Dining Table Washable Durable PVC Vinyl Woven Table MatsBeige 4
Leetaltree$40.604.5★
FunWheat Round Braided Placemats for Dining Tables Washable Non-Slip 15 Inch Ivory Beige Set of 6
FunWheat$26.504.6★
What buyers say about table mat
What buyers praise and complain about, mined from review topics.What buyers love
“Nice base on price”
“Highly recommend high quality so classy material is amazing i was surprised ill recieve like this”
“Thick and sturdy”
“Color is good m”
“Great quality”
What buyers complain about
“Low quality”
“Buy something else for a higher price”
“that quality of the product is not up to the mark, product finishing & material looks very cheap”
“They slip”
Top return reasons
Common questions
- Is table mat profitable to sell on Amazon United Arab Emirates?
- The niche generates $64K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the table mat niche?
- 26 brands and 94 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in table mat?
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, جودة المواد. The return rate is 5.2% — above our launch gate.
- When does demand for table mat peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the table mat niche?
- Listings span $2.35–$95.55; the average listing price is $38.82 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.