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Sponge Cloth

Fail

The top 5 brands take 100% of clicks, so Sponge Cloth is a Fail.

Flapen Score
47
47 / 100
Ranks 151 of 213 Home niches · −4 vs the category median of 51
Market size
$193K/yr137K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
57%top-5 click share · 4 brands · 27 sellers

Flapen Score

Sponge Cloth against its category

The dotted line is the Home average. Past it, Sponge Cloth is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sponge Cloth market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sponge Cloth 137K times last year and spent an estimated $193K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
13.5%
Market size, estimated
$193Ka year
Peak month
May4.6× the quietest month
Top search term
scotch brite sponge60K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $4.40 to $22.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $10.46 that is $13K to $16K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$4.40–$22.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$13K–$16K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Home. It carries 2,869 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Home
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,869per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sponge Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Scotch-Brite95%
  • Vileda3%
  • Spontex1%
  • Generic1%

Demand

Sponge Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×

Search terms

Top Sponge Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotch brite sponge60K/yr
  • scotch brite45K/yr
  • sponge cloth25K/yr
  • scotch brite sponge cloth4K/yr
  • scotch brite scrub4K/yr

Reviews and returns

What reviews say buyers love and hate about Sponge Cloth

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “الجودة الشاملة”
0.2%of orders come back
“Great product”
A buyer, on “الجودة الشاملة”70% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Sponge Cloth questions

Answered from the same tracked data.