Sponge
Sponge shows searches that convert (18.3% search→purchase), but soft demand (-13.8% this quarter) keeps it on the watch list.
Flapen Score
Top 35% of 213 Home niches · +2 vs the category median of 51
Is Sponge profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Sponge is a $571K/yr Amazon United Arab Emirates market (324K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Sponge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.8% over the last 90 days and 18.3% of searches end in a purchase.
$571K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Sponge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vileda Tip Top Dish Washing Medium Foam Sponge Scourer 5 Pieces
- Price
- $7.24
- Rating
- 4.6/5
- Reviews
- 1,799
- Age
- 7y ago
EZUK cleen Anti Microbial Sponge Scrubber for Kitchen and Bathroom Multicolor 9x6.1x3cm -10 Pieces
- Price
- $4.38
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 5y ago
Vileda Rainbow Medium Foam Sponge Scourer Eco-Friendly Comfortable Grip Value Pack 10 Pcs Multi Colours
- Price
- $7.27
- Rating
- 4.2/5
- Reviews
- 2,828
- Age
- 7y ago
Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 8 units (4+4 Free)/pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 1,489
- Age
- 5y ago
Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 3 units (2+1 Free)/Pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
- Price
- $4.40
- Rating
- 4.4/5
- Reviews
- 1,489
- Age
- 7y ago
Trending
90-day click momentum
Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
- Price
- $11.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
Silver Pot Kitchen Sponge & Scourer Pack of 10 12cm Dual-Purpose Cleaning Sponge for Pots Pans Kitchen Utensils and Delicate Surfaces
- Price
- $11.41
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
MR.SIGA Non-Scratch Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
- Price
- $44.82
- Rating
- 4.5/5
- Reviews
- 16,519
- Age
- 2y ago
Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 2,383
- Age
- 1y ago
Newest
by launch dateSaf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
- Price
- $11.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
AMERTEER Dishwashing Sponges 5-Pack - Non-Scratch Kitchen Sponges For Dishes Pots - Reusable Scrubber Pads With Thick Foam Core - Gray & White Cleaning Sponge Scourers With Rounded Corners (11x7x3cm)
- Price
- $11.17
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago
Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 2,383
- Age
- 1y ago
Silver Pot Kitchen Sponge & Scourer Pack of 18 (9+9Pcs Extra) 9cm Dual-Purpose Cleaning Sponge For Pots Pans Kitchen Utensils and Delicate Surfaces
- Price
- $8.26
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
39
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
6%
- Vileda34%
- Scotch-Brite33%
- Silver pot13%
- Bcleen بيكلين12%
- AMERTEER2%
- MR.SIGA2%
- Open — no brand owns it (4 brands, 6%)
Sponge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.5×
Top Sponge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sponge107K/yr
- sponge dish63K/yr
- dish sponge22K/yr
- kitchen sponge20K/yr
- dishwashing sponge16K/yr
- scrubber12K/yr
- اسفنج صحون10K/yr
- sponges10K/yr
- cleaning sponge11K/yr
- scrubber for dishes14K/yr
What reviews say buyers love and hate about Sponge
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great product”
“great for the price”
“Works great”
“Cleans very well without anything on it”
“Nice smell”
What buyers complain about
94% of reviews“Poor quality”
“not lasting at all”
“small in size”
“expensive for this price”
“Low quality materials”
Sponge return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sponge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
