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Sponge

Maybe

Buyers convert on 18.3% of searches. But demand is soft, at -13.8% this quarter, so Sponge is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 213 Home niches · +2 vs the category median of 51
Market size
$571K/yr324K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
59%top-5 click share · 10 brands · 39 sellers

Flapen Score

Sponge against its category

The dotted line is the Home average. Past it, Sponge is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sponge market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sponge 324K times last year and spent an estimated $571K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
18.3%
Market size, estimated
$571Ka year
Peak month
November1.5× the quietest month
Top search term
sponge107K searches a year

02 · Price

A sale here is worth $9.64.

Listings sell for $9.64 on average, from $4.38 to $44.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $9.64 that is $29K to $39K a year per listing.

Average price
$9.64under the $15 to $100 sweet spot
Price range
$4.38–$44.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$29K–$39K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Home. It carries 2,302 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Home
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,302per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$57K$86K$114K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

6%

  • Vileda34%
  • Scotch-Brite33%
  • Silver pot13%
  • Bcleen بيكلين12%
  • AMERTEER2%
  • MR.SIGA2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sponge107K/yr
  • sponge dish63K/yr
  • dish sponge22K/yr
  • kitchen sponge20K/yr
  • dishwashing sponge16K/yr
  • scrubber12K/yr
  • اسفنج صحون10K/yr
  • sponges10K/yr
  • cleaning sponge11K/yr
  • scrubber for dishes14K/yr

Reviews and returns

What reviews say buyers love and hate about Sponge

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
34%of negative reviews mention “الجودة الشاملة”
0.3%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sponge questions

Answered from the same tracked data.