sponge
Worth a lookShows searches that convert (18.3% search→purchase), but soft demand (-13.8% this quarter) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good$4.38–$44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$571K$571K/yr · 324K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,301.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sponge is a $571K/yr Amazon United Arab Emirates market (324K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sponge market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $578K–$771K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
39
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
6%
- Vileda34%
- Scotch-Brite33%
- Silver pot13%
- Bcleen بيكلين12%
- AMERTEER2%
- MR.SIGA2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top sponge search terms
- sponge107K/yr
- sponge dish63K/yr
- dish sponge22K/yr
- kitchen sponge20K/yr
- dishwashing sponge16K/yr
- scrubber12K/yr
- اسفنج صحون10K/yr
- sponges10K/yr
- cleaning sponge11K/yr
- scrubber for dishes14K/yr
Top sponge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vileda Tip Top Dish Washing Medium Foam Sponge Scourer 5 Pieces
Vileda$7.244.6★1,799 rev
EZUK cleen Anti Microbial Sponge Scrubber for Kitchen and Bathroom Multicolor 9x6.1x3cm -10 Pieces
Bcleen بيكلين$4.384.4★430 rev
Vileda Rainbow Medium Foam Sponge Scourer Eco-Friendly Comfortable Grip Value Pack 10 Pcs Multi Colours
Vileda$7.274.2★2,828 rev
Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 8 units (4+4 Free)/pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
Scotch-Brite$9.294.4★1,489 rev
Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 3 units (2+1 Free)/Pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
Scotch-Brite$4.404.4★1,489 rev
Newest
by launch date
Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
saf$5.552 rev
Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
Jif$11.5411 rev
AMERTEER Dishwashing Sponges 5-Pack - Non-Scratch Kitchen Sponges For Dishes Pots - Reusable Scrubber Pads With Thick Foam Core - Gray & White Cleaning Sponge Scourers With Rounded Corners (11x7x3cm)
AMERTEER$11.1726 rev
Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
Scotch-Brite$12.282,383 rev
Silver Pot Kitchen Sponge & Scourer Pack of 18 (9+9Pcs Extra) 9cm Dual-Purpose Cleaning Sponge For Pots Pans Kitchen Utensils and Delicate Surfaces
Silver pot$8.2646 rev
Trending
90-day click momentumSaf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
saf$5.555.0★
Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
Jif$11.545.0★
Silver Pot Kitchen Sponge & Scourer Pack of 10 12cm Dual-Purpose Cleaning Sponge for Pots Pans Kitchen Utensils and Delicate Surfaces
Silverpot$11.414.4★
MR.SIGA Non-Scratch Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
MR.SIGA$44.824.5★
Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
Scotch-Brite$12.284.5★
What buyers say about sponge
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“great for the price”
“Works great”
“Cleans very well without anything on it”
“Nice smell”
“Good product, last longer than other brands”
What buyers complain about
“Poor quality”
“not lasting at all”
“small in size”
“expensive for this price”
“Low quality materials”
“Very soft and got damaged after a few days”
Top return reasons
Common questions
- Is sponge profitable to sell on Amazon United Arab Emirates?
- The niche generates $571K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sponge niche?
- 10 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sponge?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الحجم الكلي. The return rate is 0.3%.
- When does demand for sponge peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the sponge niche?
- Listings span $4.38–$44.82; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.