Sponge
MaybeBuyers convert on 18.3% of searches. But demand is soft, at -13.8% this quarter, so Sponge is a Maybe.
- Flapen Score
- 53 / 100Top 35% of 213 Home niches · +2 vs the category median of 5153
- Market size
- $571K/yr324K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 39 sellers
Flapen Score
Sponge against its category
The dotted line is the Home average. Past it, Sponge is stronger. Inside it, weaker.
Market
The Sponge market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sponge 324K times last year and spent an estimated $571K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $571Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- sponge107K searches a year
02 · Price
A sale here is worth $9.64.
Listings sell for $9.64 on average, from $4.38 to $44.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $9.64 that is $29K to $39K a year per listing.
- Average price
- $9.64under the $15 to $100 sweet spot
- Price range
- $4.38–$44.82
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $29K–$39K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Home. It carries 2,302 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Home
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,302per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vileda Tip Top Dish Washing Medium Foam Sponge Scourer 5 Pieces
- Price
- $7.24
- Rating
- 4.6/5
- Reviews
- 1,799
- Age
- 7y ago

EZUK cleen Anti Microbial Sponge Scrubber for Kitchen and Bathroom Multicolor 9x6.1x3cm -10 Pieces
- Price
- $4.38
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 5y ago

Vileda Rainbow Medium Foam Sponge Scourer Eco-Friendly Comfortable Grip Value Pack 10 Pcs Multi Colours
- Price
- $7.27
- Rating
- 4.2/5
- Reviews
- 2,828
- Age
- 7y ago

Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 8 units (4+4 Free)/pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 1,489
- Age
- 5y ago

Scotch-Brite Heavy Duty Classic Flat Laminate Scrub Sponge 3 units (2+1 Free)/Pack | Kitchen sponge | Dish sponge | Scrub | General Cleaning | Food Safe | Non-Rusting | Kitchen Garage Outdoor
- Price
- $4.40
- Rating
- 4.4/5
- Reviews
- 1,489
- Age
- 7y ago
Trending
90-day click momentum
Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
- Price
- $11.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago

Silver Pot Kitchen Sponge & Scourer Pack of 10 12cm Dual-Purpose Cleaning Sponge for Pots Pans Kitchen Utensils and Delicate Surfaces
- Price
- $11.41
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago

MR.SIGA Non-Scratch Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
- Price
- $44.82
- Rating
- 4.5/5
- Reviews
- 16,519
- Age
- 2y ago

Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 2,383
- Age
- 1y ago
Newest
by launch date
Saf Scrub Sponge Pack of 10 Heavy Duty Kitchen Cleaning Scouring Pads for Dishwashing Pots & Pans Multi-Purpose Reusable Scrubber
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Jif Scrub Mommy Sponge Scrubber Scratch-Free Sponges For Dishes And Home Odor Resistant Soft In Warm Water Firm Cold Deep Cleaning Dishwasher Safe Multi-Use Functional Ergonomic 1 Piece
- Price
- $11.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago

AMERTEER Dishwashing Sponges 5-Pack - Non-Scratch Kitchen Sponges For Dishes Pots - Reusable Scrubber Pads With Thick Foam Core - Gray & White Cleaning Sponge Scourers With Rounded Corners (11x7x3cm)
- Price
- $11.17
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Scotch-Brite Classic Nail Saver Scrub Sponge 9 Sponges
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 2,383
- Age
- 1y ago

Silver Pot Kitchen Sponge & Scourer Pack of 18 (9+9Pcs Extra) 9cm Dual-Purpose Cleaning Sponge For Pots Pans Kitchen Utensils and Delicate Surfaces
- Price
- $8.26
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
39
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
6%
- Vileda34%
- Scotch-Brite33%
- Silver pot13%
- Bcleen بيكلين12%
- AMERTEER2%
- MR.SIGA2%
- Open — no brand owns it (4 brands, 6%)
Demand
Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sponge107K/yr
- sponge dish63K/yr
- dish sponge22K/yr
- kitchen sponge20K/yr
- dishwashing sponge16K/yr
- scrubber12K/yr
- اسفنج صحون10K/yr
- sponges10K/yr
- cleaning sponge11K/yr
- scrubber for dishes14K/yr
Reviews and returns
What reviews say buyers love and hate about Sponge
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sponge questions
Answered from the same tracked data.









