- Flapen Score
- 48 / 100Ranks 141 of 213 Home niches · −3 vs the category median of 5148
- Market size
- $130K/yr118K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 74 sellers
Flapen Score
Spatula against its category
The dotted line is the Home average. Past it, Spatula is stronger. Inside it, weaker.
Market
The Spatula market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Spatula 118K times last year and spent an estimated $130K. The top 5 brands take 72% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $130Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- spatula54K searches a year
02 · Price
A sale here is worth $27.47.
Listings sell for $27.47 on average, from $0.52 to $67.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.47 that is $3K to $7K a year per listing.
- Average price
- $27.47inside the $15 to $100 sweet spot
- Price range
- $0.52–$67.51
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #58 within Home. It carries 5,032 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 94%
- Out of stock, average day
- 9.3%
- Average rank
- #58in Home
- Average rating
- 4.63 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,032per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Spatula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IKEA GUBBRÖRA Rubber Spatula Black/White
- Price
- $10.64
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 3y ago

SKY-TOUCH Silicone Spatula Set - 6 Piece Non-Stick Rubber Spatula Set Heat-Resistant Spatula Kitchen Utensils Set for Cooking Baking and Mixing
- Price
- $17.39
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 3y ago

Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Spatula Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black
- Price
- $17.51
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 3y ago

Royalford Silicone Scrapper - BPA Free Long-Handled Jar Scraper Turner Head Kitchen Tool with Hanging Loop | Heat-Resistant Non-Stick - Silicone Kitchen Scraper Tool for Cooking & Baking
- Price
- $2.77
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 6y ago

AM ANNA Silicone Spatula 3-piece Set Heat-Resistant Spatulas Non-stick Rubber Spatulas (Red)
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 7y ago
Trending
estimated 90-day click momentum
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

BUNDLEPRO Silicone Spatula Heavy Duty Non-Stick Slotted Heat Resistant BPA Free Ideal Cookware for Fish Eggs Pancakes Grey (2 Pack)
- Price
- $51.83
- Rating
- 4.5/5
- Reviews
- 15,168
- Age
- 5y ago

IKEA GUBBRÖRA Rubber Spatula Green/White
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 3y ago

315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
- Price
- $64.49
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago

Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
- Price
- $12.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
- Price
- $12.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Midnight Blue)
- Price
- $67.51
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago

315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
- Price
- $64.49
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago

6 Pieces Silicone Spatula Set Food Grade Rubber Spatula with Ergonomic Grip Rubber Spatulas Silicone Heat Resistant Spatula Set for Kitchen Use BPA Free Dishwasher Safe
- Price
- $0.52
- Rating
- 4.6/5
- Reviews
- 2,120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
74
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 89%
Open market
22%
- Ikea20%
- U-Taste14%
- Joyfair13%
- Royalford12%
- SKY-TOUCH12%
- Generic6%
Demand
Spatula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Spatula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spatula54K/yr
- silicone spatula44K/yr
- spatula silicone20K/yr
Reviews and returns
What reviews say buyers love and hate about Spatula
We read the reviews and the return reasons for every product selling here.
“quite small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spatula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









