spatula
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$0.52–$67.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 118K searches
Review moat
Bad5,031.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, spatula is a $130K/yr Amazon United Arab Emirates market (118K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
spatula market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $137K–$165K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 45%
- Out of stock
- 9.3%
- Avg brand age
- 48 months
- Avg seller age
- 67 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
74
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
22%
- Ikea20%
- U-Taste14%
- Joyfair13%
- Royalford12%
- SKY-TOUCH12%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top spatula search terms
- spatula54K/yr
- silicone spatula44K/yr
- spatula silicone20K/yr
Top spatula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IKEA GUBBRÖRA Rubber Spatula Black/White
Ikea$10.644.5★109 rev
SKY-TOUCH Silicone Spatula Set - 6 Piece Non-Stick Rubber Spatula Set Heat-Resistant Spatula Kitchen Utensils Set for Cooking Baking and Mixing
SKY-TOUCH$17.394.3★263 rev
Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Spatula Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black
Joyfair$17.514.6★278 rev
Royalford Silicone Scrapper - BPA Free Long-Handled Jar Scraper Turner Head Kitchen Tool with Hanging Loop | Heat-Resistant Non-Stick - Silicone Kitchen Scraper Tool for Cooking & Baking
Royalford$2.774.6★209 rev
AM ANNA Silicone Spatula 3-piece Set Heat-Resistant Spatulas Non-stick Rubber Spatulas (Red)
AM ANNA$24.804.7★109 rev
Newest
by launch date
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
Royalford$22.281 rev
Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
Royalford$12.762 rev
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Midnight Blue)
U-Taste$67.5131,854 rev
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
U-Taste$64.4931,854 rev
6 Pieces Silicone Spatula Set Food Grade Rubber Spatula with Ergonomic Grip Rubber Spatulas Silicone Heat Resistant Spatula Set for Kitchen Use BPA Free Dishwasher Safe
Generic$0.522,120 rev
Trending
90-day click momentumRoyalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
Royalford$22.285.0★
BUNDLEPRO Silicone Spatula Heavy Duty Non-Stick Slotted Heat Resistant BPA Free Ideal Cookware for Fish Eggs Pancakes Grey (2 Pack)
BUNDLEPRO$51.834.5★
IKEA GUBBRÖRA Rubber Spatula Green/White
Ikea$9.764.7★
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
U-Taste$64.494.8★
Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
Royalford$12.765.0★
What buyers say about spatula
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Exactly like shown in image”
“Easy to wash”
“Value for Money”
“Very useful”
“Strong”
“Love the color options”
“comfortable to use”
“Good quality material”
What buyers complain about
“quite small”
“Its costly in this price”
“Very low quality”
“However, after performing a simple test by immersing the spatula in boiling water for about three minutes, I noticed that the color started to change”
“feel like it contains fillers or low-grade materials rather than pure food-grade silicone”
Top return reasons
Common questions
- Is spatula profitable to sell on Amazon United Arab Emirates?
- The niche generates $130K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the spatula niche?
- 16 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in spatula?
- Top complaints mined from reviews: الحجم الكلي, القيمة مقابل المال, الجودة الشاملة. The return rate is 1.0%.
- When does demand for spatula peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the spatula niche?
- Listings span $0.52–$67.51; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 5,032 reviews — the moat a new listing must climb.