Spatula
soft demand (-13.8% this quarter) — Spatula doesn't clear our bar today.
Flapen Score
Ranks 141 of 213 Home niches · −3 vs the category median of 51
Is Spatula profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Spatula is a $130K/yr Amazon United Arab Emirates market (118K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Spatula: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.8% over the last 90 days and 4.0% of searches end in a purchase.
$130K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Spatula products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
IKEA GUBBRÖRA Rubber Spatula Black/White
- Price
- $10.64
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 3y ago
SKY-TOUCH Silicone Spatula Set - 6 Piece Non-Stick Rubber Spatula Set Heat-Resistant Spatula Kitchen Utensils Set for Cooking Baking and Mixing
- Price
- $17.39
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 3y ago
Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Spatula Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black
- Price
- $17.51
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 3y ago
Royalford Silicone Scrapper - BPA Free Long-Handled Jar Scraper Turner Head Kitchen Tool with Hanging Loop | Heat-Resistant Non-Stick - Silicone Kitchen Scraper Tool for Cooking & Baking
- Price
- $2.77
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 6y ago
AM ANNA Silicone Spatula 3-piece Set Heat-Resistant Spatulas Non-stick Rubber Spatulas (Red)
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 7y ago
Trending
90-day click momentum
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
BUNDLEPRO Silicone Spatula Heavy Duty Non-Stick Slotted Heat Resistant BPA Free Ideal Cookware for Fish Eggs Pancakes Grey (2 Pack)
- Price
- $51.83
- Rating
- 4.5/5
- Reviews
- 15,168
- Age
- 5y ago
IKEA GUBBRÖRA Rubber Spatula Green/White
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 3y ago
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
- Price
- $64.49
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago
Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
- Price
- $12.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateRoyalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Royalford Non-Stick Silicone Heat-Resistant Spatula Turner RF12751 Serving Eggs Omelette Pancakes Fish Burgers Kitchen Utensils Dishwasher Safe Turner 32cm x 6.5cm
- Price
- $12.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Midnight Blue)
- Price
- $67.51
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago
315 Hot Resistant Silicone Spatula - BPA-Free Flexible Food Grade Rubber Dough Scraper Dishwasher Safe Kitchen Utensils with Sturdy Iner Core for Non-Stick Cookware (Set of 4 Aqua Sky)
- Price
- $64.49
- Rating
- 4.8/5
- Reviews
- 31,854
- Age
- 1y ago
6 Pieces Silicone Spatula Set Food Grade Rubber Spatula with Ergonomic Grip Rubber Spatulas Silicone Heat Resistant Spatula Set for Kitchen Use BPA Free Dishwasher Safe
- Price
- $0.52
- Rating
- 4.6/5
- Reviews
- 2,120
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
74
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
22%
- Ikea20%
- U-Taste14%
- Joyfair13%
- Royalford12%
- SKY-TOUCH12%
- Generic6%
Spatula demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.6×
Top Spatula search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spatula54K/yr
- silicone spatula44K/yr
- spatula silicone20K/yr
What reviews say buyers love and hate about Spatula
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Excellent quality”
“Exactly like shown in image”
“Easy to wash”
“Value for Money”
“Very useful”
What buyers complain about
90% of reviews“quite small”
“Its costly in this price”
“Very low quality”
“However, after performing a simple test by immersing the spatula in boiling water for about three minutes, I noticed that the color started to change”
“feel like it contains fillers or low-grade materials rather than pure food-grade silicone”
Spatula return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spatula questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
