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Spatula

Fail

Demand is soft, at -13.8% this quarter, so Spatula is a Fail.

Flapen Score
48
48 / 100
Ranks 141 of 213 Home niches · −3 vs the category median of 51
Market size
$130K/yr118K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
48%top-5 click share · 16 brands · 74 sellers

Flapen Score

Spatula against its category

The dotted line is the Home average. Past it, Spatula is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spatula market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Spatula 118K times last year and spent an estimated $130K. The top 5 brands take 72% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
4.0%
Market size, estimated
$130Ka year
Peak month
March1.6× the quietest month
Top search term
spatula54K searches a year

02 · Price

A sale here is worth $27.47.

Listings sell for $27.47 on average, from $0.52 to $67.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.47 that is $3K to $7K a year per listing.

Average price
$27.47inside the $15 to $100 sweet spot
Price range
$0.52–$67.51
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #58 within Home. It carries 5,032 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
94%
Out of stock, average day
9.3%
Average rank
#58in Home
Average rating
4.63 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,032per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

74

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

22%

  • Ikea20%
  • U-Taste14%
  • Joyfair13%
  • Royalford12%
  • SKY-TOUCH12%
  • Generic6%

Demand

Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Spatula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spatula54K/yr
  • silicone spatula44K/yr
  • spatula silicone20K/yr

Reviews and returns

What reviews say buyers love and hate about Spatula

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
30%of negative reviews mention “الحجم الكلي”
1.0%of orders come back
“quite small”
A buyer, on “الحجم الكلي”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spatula questions

Answered from the same tracked data.