Sofa Pillow
FailShoppers spend only $25K a year here, so Sofa Pillow is a Fail.
- Flapen Score
- 44 / 100Ranks 175 of 213 Home niches · −7 vs the category median of 5144
- Market size
- $25K/yr18K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 37 sellers
Flapen Score
Sofa Pillow against its category
The dotted line is the Home average. Past it, Sofa Pillow is stronger. Inside it, weaker.
Market
The Sofa Pillow market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sofa Pillow 18K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $25Ka year
- Top search term
- sofa pillow9K searches a year
02 · Price
A sale here is worth $33.59.
Listings sell for $33.59 on average, from $9.11 to $62.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.59 that is $0 to $3K a year per listing.
- Average price
- $33.59inside the $15 to $100 sweet spot
- Price range
- $9.11–$62.06
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #73 within Home. It carries 11,998 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #73in Home
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 11,998per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sofa Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Cushion Inner Pads (Pack of 2 White) - Cushion Inserts 18 x 18 (45 x 45 cm) - Hollowfibre Cushion Fillers - Polycotton Cover
- Price
- $29.27
- Rating
- 4.5/5
- Reviews
- 233,583
- Age
- 9y ago

Hotel Linen Klub Cushion Filler Outer Cover : 70GSM Non Woven Fabric 400GRAMS Soft Fiber Filling Size: 45x45cm White
- Price
- $9.11
- Rating
- 4.4/5
- Reviews
- 841
- Age
- 7y ago

Imperial Comforts Premium Cushion Inner Pads Bed Pillow Inserts (2-Pack White) - 18 x 18 Inches Indoor Cushion Inserts - Decorative Throw Pillow Set of 2 (45x45 cm)
- Price
- $38.32
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Hotel Linen Klub Cushion Filler Pack of 4pcs- Fabric: Non Woven Filling 350grams Non Siliconized Fiber - Size : 45 x 45cm
- Price
- $36.80
- Rating
- 4.3/5
- Reviews
- 227
- Age
- 3y ago

Imperial Comforts Sofa and Bed Pillow Inserts (4-Pack White) - 18 x 18 Inches Indoor Cushion Inserts - Decorative and Comfortable Throw Pillow (Set 4-45x45 cm)
- Price
- $59.67
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago
Trending
90-day click momentum
Cotton Home polyfill 1kg Loose AAA Grade Super Soft White Synthetic Polyester Fiber Filling Premium Fiber Fill Stuffing Fluffy Resilience Fiber for Stuffed Pillow Cushion Toy Decoration
- Price
- $21.94
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

A Moment Blue Chenille Cushion Cover Throw Pillow Covers 45 x 45 CM Pack of 2 Modern Decorative Pillowcase Farmhouse Cross Pillows
- Price
- $37.23
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 1y ago

Cotton Home Casual Bedding Throw Pillows Insert Cushion Filler Outer Cover Non Woven Hollowfiber Filling 400 gm Ultra Soft Fiber Size 45x45cm / 18x18inch Cushion Inserts Home Decor | White (Pack of 4)
- Price
- $40.64
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago

Velvaria Plush Cushion 45x45cm Bubble Velvet Throw Pillows Pack of 1 Solid Color Sofa Cushions for Living Room Bedroom Study and Model House (Khaki 1-Pack)
- Price
- $30.35
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago

Imperial Comforts Sofa and Bed Pillow Inserts (4-Pack White) - 20 x 20 Inches Indoor Cushion Inserts - Decorative and Comfortable Throw Pillow Set (4 50x50 cm)
- Price
- $62.06
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago
Newest
by launch date
Velvaria Plush Cushion 45x45cm Bubble Velvet Throw Pillows Pack of 1 Solid Color Sofa Cushions for Living Room Bedroom Study and Model HouseGrey 1-Pack
- Price
- $30.69
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago

Velvaria Plush Cushion 45x45cm Bubble Velvet Throw Pillows Pack of 1 Solid Color Sofa Cushions for Living Room Bedroom Study and Model House (Khaki 1-Pack)
- Price
- $30.35
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago

Imperial Comforts Sofa and Bed Pillow Inserts (2-Pack White) - 20 x 20 Inches Indoor Cushion Inserts - Decorative and Comfortable Throw Pillow Set (2 50x50cm)
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Cotton Home polyfill 1kg Loose AAA Grade Super Soft White Synthetic Polyester Fiber Filling Premium Fiber Fill Stuffing Fluffy Resilience Fiber for Stuffed Pillow Cushion Toy Decoration
- Price
- $21.94
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

Sleep Well Cushion Filler with Non-woven outer cover and Hollow Fiber Filling 45x45cm White
- Price
- $11.83
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
12%
- Hotel Linen Klub22%
- Imperial Comforts21%
- Utopia Bedding19%
- Cotton Home14%
- Velvaria6%
- Eminence Home6%
- Open — no brand owns it (8 brands, 12%)
Demand
Sofa Pillow search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sofa Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sofa pillow9K/yr
- cushion 45x454K/yr
- cushion filler3K/yr
- cushion filler 45x453K/yr
Reviews and returns
What reviews say buyers love and hate about Sofa Pillow
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sofa Pillow questions
Answered from the same tracked data.









