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Sofa Pillow

Fail

Shoppers spend only $25K a year here, so Sofa Pillow is a Fail.

Flapen Score
44
44 / 100
Ranks 175 of 213 Home niches · −7 vs the category median of 51
Market size
$25K/yr18K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
48%top-5 click share · 14 brands · 37 sellers

Flapen Score

Sofa Pillow against its category

The dotted line is the Home average. Past it, Sofa Pillow is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofa Pillow market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sofa Pillow 18K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
4.2%
Market size, estimated
$25Ka year
Top search term
sofa pillow9K searches a year

02 · Price

A sale here is worth $33.59.

Listings sell for $33.59 on average, from $9.11 to $62.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.59 that is $0 to $3K a year per listing.

Average price
$33.59inside the $15 to $100 sweet spot
Price range
$9.11–$62.06
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #73 within Home. It carries 11,998 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#73in Home
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
11,998per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sofa Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

12%

  • Hotel Linen Klub22%
  • Imperial Comforts21%
  • Utopia Bedding19%
  • Cotton Home14%
  • Velvaria6%
  • Eminence Home6%
  • Open — no brand owns it (8 brands, 12%)

Demand

Sofa Pillow search demand

Weekly searches over the year. Pick a range.

350250Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Sofa Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sofa pillow9K/yr
  • cushion 45x454K/yr
  • cushion filler3K/yr
  • cushion filler 45x453K/yr

Reviews and returns

What reviews say buyers love and hate about Sofa Pillow

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “القيمة مقابل المال”
25%of negative reviews mention “الحجم الكلي”
3.1%of orders come back
“Small”
A buyer, on “الحجم الكلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Sofa Pillow questions

Answered from the same tracked data.