Is Sleeping Mat profitable to sell on Amazon United Arab Emirates?

Flapen scores Sleeping Mat 32 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $8K a year across 15 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -34.0% in the last 90 days.

How competitive is the Sleeping Mat niche on Amazon United Arab Emirates?

10 brands and 15 sellers compete in Sleeping Mat on Amazon United Arab Emirates. The top 5 Sleeping Mat products take 68% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Sleeping Mat?

Sleeping Mat buyers on Amazon United Arab Emirates complain most about الحجم الكلي and الجودة الشاملة. Returns run at 5.5% of orders, which is high.

What does it cost to enter the Sleeping Mat niche?

Sleeping Mat sells for $71.93 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $31.54 to $150.02. The average product has 241 reviews, the count a new listing must catch up to.

Sleeping Mat

Fail

Shoppers spend only $8K a year here, so Sleeping Mat is a Fail.

Filters Low Review Barrier High Returns High Price

Flapen Score: 32
32 / 100Ranks 207 of 213 Home niches · −19 vs the category median of 51
Market size: $8K/yr17K searches / yr
90-day growth: -34.0%search demand this quarter
Competition: 68%top-5 click share · 10 brands · 15 sellers

Flapen Score

Sleeping Mat against its category

The dotted line is the Home average. Past it, Sleeping Mat is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Sleeping Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sleeping Mat 17K times last year and spent an estimated $8K. The top 5 brands take 85% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months: 17K
Growth, 90 days vs prior 90: -34.0%
Conversion, latest week: 0.7%
Market size, estimated: $8Ka year
Top search term: sleeping mat11K searches a year

02 · Price

A sale here is worth $71.93.

Listings sell for $71.93 on average, from $31.54 to $150.02. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $71.93 that is $0 to $7K a year per listing.

Average price: $71.93inside the $15 to $100 sweet spot
Price range: $31.54–$150.02
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 100–250
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 5.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #29 within Home. It carries 241 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 21.7%
Average rank: #29in Home
Average rating: 4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 241per listing
Listings tracked: 15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products