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Prayer Mat

Fail

Demand is soft, at -58.4% this quarter, so Prayer Mat is a Fail.

Flapen Score
49
49 / 100
Ranks 128 of 213 Home niches · −2 vs the category median of 51
Market size
$361K/yr220K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
45%top-5 click share · 19 brands · 46 sellers

Flapen Score

Prayer Mat against its category

The dotted line is the Home average. Past it, Prayer Mat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prayer Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Prayer Mat 220K times last year and spent an estimated $361K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
2.0%
Market size, estimated
$361Ka year
Peak month
February3.3× the quietest month
Top search term
prayer mat118K searches a year

02 · Price

A sale here is worth $82.95.

Listings sell for $82.95 on average, from $15.22 to $367.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $82.95 that is $0 to $8K a year per listing.

Average price
$82.95inside the $15 to $100 sweet spot
Price range
$15.22–$367.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #118 within Home. It carries 299 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
22.4%
Average rank
#118in Home
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
299per listing
Listings tracked
44

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Prayer Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$29K$43K$58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

46

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 75%

Open market

22%

  • Fabienne36%
  • ihvan online12%
  • Generic8%
  • MARK STORE8%
  • Islamika7%
  • THE LINEN COMPANY NEW YORK6%

Demand

Prayer Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.3×

Search terms

Top Prayer Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • prayer mat118K/yr
  • سجادة صلاة40K/yr
  • prayer mat memory foam17K/yr
  • سجادة صلاة سميكة12K/yr
  • سجاده صلاه9K/yr
  • memory foam prayer mat8K/yr
  • padded prayer mat7K/yr
  • praying mat8K/yr

Reviews and returns

What reviews say buyers love and hate about Prayer Mat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “الجودة الشاملة”
48%of negative reviews mention “الجودة الشاملة”
2.3%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Prayer Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data