Pillow
MaybeProducts sell for $65.07 on average, inside the sweet spot. But the average product has 16,193 reviews to catch up to, so Pillow is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 213 Home niches · +5 vs the category median of 5156
- Market size
- $1.2M/yr571K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 59 sellers
Flapen Score
Pillow against its category
The dotted line is the Home average. Past it, Pillow is stronger. Inside it, weaker.
Market
The Pillow market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pillow 571K times last year and spent an estimated $1.2M. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $1.2Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- pillow270K searches a year
02 · Price
A sale here is worth $65.07.
Listings sell for $65.07 on average, from $5.08 to $217.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $65.07 that is $16K to $33K a year per listing.
- Average price
- $65.07inside the $15 to $100 sweet spot
- Price range
- $5.08–$217.44
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$33K
- Returns
- 3.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #29 within Home. It carries 16,193 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #29in Home
- Average rating
- 4.20 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 16,193per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Title: Acanva Cooling Bed Pillows for Sleeping Luxury Hotel Quality 3D Microfiber Filling with Breathable Cover For Side Back and Stomach Sleepers Reduces Neck Pain King (Pack of 2) White
- Price
- $56.02
- Rating
- 4.0/5
- Reviews
- 2,194
- Age
- 3y ago

Acanva Cooling Bed Pillows for Sleeping Luxury Hotel Quality 3D Microfiber Filling with Breathable Cover for Side Back and Stomach Sleepers Reduces Neck Pain Standard (Pack of 2) Black 2 Count
- Price
- $54.49
- Rating
- 4.0/5
- Reviews
- 2,194
- Age
- 3y ago

Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Down Alternative Bedding Gel Cooling Pillow for Back Stomach or Side Sleepers
- Price
- $73.37
- Rating
- 4.4/5
- Reviews
- 185,103
- Age
- 9y ago

Cotton Home Comfort Pillow 45 cm X 70 cm Bed Pillows for Sleeping Standard Lightweight Sleep Pillow Pillows for Back and Stomach Sleepers (White) Pack of 1
- Price
- $15.71
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago

Utopia Bedding Bed Pillows for Sleeping Queen Size (White) Set of 2 Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $77.23
- Rating
- 4.4/5
- Reviews
- 110,605
- Age
- 5y ago
Trending
90-day click momentum
Comfora LLC Bed Pillows for Sleeping Queen Size (Grey) Set of 2 Soft & Fluffy Pillow with Down Alternative Filling Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $98.31
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Acanva Bed Pillows for Sleeping Cooling Hotel Quality with Premium Soft 3D Down Alternative Fill for Back Stomach or Side Sleepers Standard (Pack of 2) White 2 Count
- Price
- $43.71
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 3y ago

Cooling Bed pillows for Side Sleepers Neck & Shoulder Pain Relief | Pack of 2 Down Alternative Anti Snoring Pillows | Gusseted Hotel Quality Pillows for Stomach Sleepers - Queen (20 X 30)
- Price
- $49.55
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

COMFORTO Ergonomic Memory Foam Pillow Wave Cervical Neck Pillows for Back Sleepers Firm Bed Pillows with Cooling Cooling Cover Shoulder & Back Pain Relief Pillows
- Price
- $96.17
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 10mo ago

Cotton Home Comfort Pillow 45 cm X 70 cm Bed Pillows for Sleeping Standard Lightweight Sleep Pillow Pillows for Back and Stomach Sleepers (White) Pack of 1
- Price
- $15.71
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago
Newest
by launch date
Comfora LLC Bed Pillows for Sleeping Queen Size (Grey) Set of 2 Soft & Fluffy Pillow with Down Alternative Filling Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $98.31
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Aishini Quilted Microfiber Pillow 45 X 70 cm وسائد فندقية فاخرة للنوم Vaccum Sealed Bed Pillows for Sleeping Standard Lightweight Hotel Luxury Sleep PillowSoft & Fluffy Comfort White Pack 1 (750gm)
- Price
- $35.42
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 10mo ago

COMFORTO StandardMemory Foam Pillow Standard Size Golden Piping Cervical Neck Pillows Firm Support for Side & Back Sleepers Pain Relief Cushion for Snoring & Shoulder Tension 60x40x13 cm
- Price
- $84.40
- Rating
- 4.0/5
- Reviews
- 132
- Age
- 10mo ago

COMFORTO Ergonomic Memory Foam Pillow Wave Cervical Neck Pillows for Back Sleepers Firm Bed Pillows with Cooling Cooling Cover Shoulder & Back Pain Relief Pillows
- Price
- $96.17
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 10mo ago

COMFORTO Classic Memory Foam Pillow Standard Size Cooling Cervical Neck Pillows Firm Support for Side & Back Sleepers Pain Relief Cushion for Snoring & Shoulder Tension (Blue Classic)
- Price
- $89.45
- Rating
- 4.0/5
- Reviews
- 132
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
59
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
38%
Top 20: 78%
Open market
25%
- Acanva25%
- Cotton Home18%
- Utopia Bedding10%
- Beckham Hotel Collection9%
- COMFORTO8%
- ACCURATEX4%
Demand
Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow270K/yr
- pillows for sleeping164K/yr
- pillows45K/yr
- مخدات نوم13K/yr
- hotel pillow10K/yr
- وسادة نوم9K/yr
- مخدة8K/yr
- pillows for sleeping set of 212K/yr
- مخده7K/yr
- sleeping pillow7K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow questions
Answered from the same tracked data.









