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Photo Frame

Maybe

Products sell for $51.01 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Photo Frame is a Maybe.

Flapen Score
51
51 / 100
Ranks 95 of 213 Home niches · on the category median
Market size
$185K/yr283K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
32%top-5 click share · 34 brands · 90 sellers

Flapen Score

Photo Frame against its category

The dotted line is the Home average. Past it, Photo Frame is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Frame market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Photo Frame 283K times last year and spent an estimated $185K. The top 5 brands take 56% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
1.3%
Market size, estimated
$185Ka year
Peak month
February1.5× the quietest month
Top search term
photo frame97K searches a year

02 · Price

A sale here is worth $51.01.

Listings sell for $51.01 on average, from $8.50 to $191.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $51.01 that is $0 to $5K a year per listing.

Average price
$51.01inside the $15 to $100 sweet spot
Price range
$8.50–$191.40
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #168 within Home. It carries 4,206 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
12.4%
Average rank
#168in Home
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,206per listing
Listings tracked
60

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

90

Top-5 brand share

56%

Top 20: 89%

Top-5 click share

32%

Top 20: 68%

Open market

40%

  • upsimples26%
  • Amazon Basics12%
  • Bikoney7%
  • Home Box6%
  • Deli-Vusign5%
  • SONGMICS4%

Demand

Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo frame97K/yr
  • frame47K/yr
  • picture frame37K/yr
  • frames for wall decoration28K/yr
  • photo frames for wall decoration18K/yr
  • frames16K/yr
  • photo frames12K/yr
  • برواز صور7K/yr
  • برواز6K/yr
  • wall frame10K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “الجودة الشاملة”
29%of negative reviews mention “الجودة الشاملة”
4.0%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Photo Frame questions

Answered from the same tracked data.